

Podcasting Tips, Podcast Growth, Listeners to Clients | The Podcast to Amplify Show
Rosemarie Callender | Podcast Strategist for Women Coaches and Experts
Ready to sign more clients and grow your online business through podcasting? Tired of the social media grind and endless content creation? If you nodded yes to either of those questions, you’re in the right place!
The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition.
Your host, Rosemarie Callender, is a Podcast Strategist and Certified Podcast Growth Coach who has helped 60+ women CEOs start, grow and monetise their podcast through their own services, programs and digital products.
On this show, you will get answers to questions such as:
- How do I start a podcast?
- How do I get more podcast downloads?
- How do I use a podcast to get more clients?
- How do I turn listeners into clients?
- How do I grow my podcast without social media?
You’ll walk away with actionable podcasting tips to help you launch, grow and monetise your podcast without sponsors or paid ads.
Ready to amplify your voice, impact and income? Hit play on the latest episode and subscribe to the show wherever you listen to podcasts.
To learn more about Rosemarie’s services visit www.toobusytopodcast.co.uk/services
We do not accept guest pitches.
The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition.
Your host, Rosemarie Callender, is a Podcast Strategist and Certified Podcast Growth Coach who has helped 60+ women CEOs start, grow and monetise their podcast through their own services, programs and digital products.
On this show, you will get answers to questions such as:
- How do I start a podcast?
- How do I get more podcast downloads?
- How do I use a podcast to get more clients?
- How do I turn listeners into clients?
- How do I grow my podcast without social media?
You’ll walk away with actionable podcasting tips to help you launch, grow and monetise your podcast without sponsors or paid ads.
Ready to amplify your voice, impact and income? Hit play on the latest episode and subscribe to the show wherever you listen to podcasts.
To learn more about Rosemarie’s services visit www.toobusytopodcast.co.uk/services
We do not accept guest pitches.
Episodes
Mentioned books

Aug 19, 2024 • 29min
How To Start A Podcast: A Step by Step Guide For Online Business Owners [Ep 165]
If you’re a woman coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you’re beyond excited about getting your show out there. You’ve probably chosen your podcast’s name, created a list of potential lists and maybe even started playing around with your cover art in Canva. But before diving into all of that, there are a few important steps that you need to know when you're podcasting for business. In this episode I’m breaking it all down, step by step, to make it easy and manageable for you to get started. So, let’s dive in! EPISODE MENTIONS AND LINKS Your Top Three Podcast Episode Questions Answered [Episode 13]Fourteen Proven Ways To Drive Traffic To Your New Podcast [Episode 35]How To Use Content Pillars So You Never Run Out of Episode Ideas [Episode 43]Which Podcast Format Will Help You Achieve Your Goals: Solo Episodes or Guest Interviews [Episode 101]Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]Apply for a Podcast Launch VIP Day 📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Aug 1, 2024 • 12min
Build The Foundations of a Successful Podcast...In 90 Mins [Ep 164]
Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That’s around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few months? I’m here to tell you it’s not consistency alone…successful podcasts have a strategy for their show. In today’s episode, we're talking about the essential foundations for building a successful podcast, including understanding what a podcast strategy is, why it's crucial and how you can create your own. Let's dive in!EPISODE MENTIONS AND LINKSBook your 90 min podcast strategy session!Liked this episode? You’ll love these 👇🏼How My Podcast Helped Me Land a Dream Speaking Opportunity [Episode 146]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 29, 2024 • 48min
How Kinsey Soderberg Cuts Her Podcast Production Time In Half Using AI Tools [Ep 163]
Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I’m chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entrepreneurs like you!Tune in to learn how she turned her initial scepticism for AI into a powerful strategy that cuts hours of podcast production time by half. From managing two successful podcasts to navigating ChatGPT like a pro, Kinsey's insights will leave you inspired and equipped to start using AI in your podcast workflow today. She also spills the beans on how you can organise multiple ChatGPT chats and shares a treasure trove of AI resources to help you get started. Don't miss out on this opportunity to make AI work for you, not against you.Key takeaways:How AI tools can revolutionise the way you manage your business without sacrificing your authenticity Why Kinsey overcame her scepticism of using AI tools at the beginningKinsey’s step-by-step workflow for producing a full podcast episode (video and audio) in just 2-3 hours!The secrets to making ChatGPT sound just like youTips for effectively organising your ChatGPT chatsEPISODE MENTIONS AND LINKSTune in to my episode on Kinsey’s podcast: Feel Good Social ChatGPTDescriptSquadcastRiverside.fmOpus clipsChatGPT FoldersMORE ABOUT KINSEY With her brand and podcast Authentic AI, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity. She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around). She focuses on approachable methods for training your AI assistant and using AI tools in your everyday tasks and workflow, so you can get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.Download the Authentic AI Tech Toolkit and other free resourcesVisit the Authentic AI websiteSign up for the Brand Persona for Chats GPTListen to the Feel Good Social Podcast and Authentic AI PodcastConnect with Kinsey on Instagram📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 26, 2024 • 34min
Must-Know Podcasting Tips to Attract More Listeners Organically [Ep 162]
Wondering how you can get more eyes (and ears) on your podcast? Whether you’re in the planning stages, newly launched, or have been podcasting for a while, today’s episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you attract more of your ideal clients to your podcast. You're gonna need a notebook and pen for this episode friend! EPISODE MENTIONS AND LINKS OnlypodAre You Making This Mistake With Your Podcast Episode Titles [Episode 123]Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]Liked this episode? You’ll love these 👇🏼The No 1 Reason Why You Should Number Your Podcast Episode Titles [Episode 156]Five Podcast Analytics Tools I Use To Measure And Track Growth [Episode 153]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 22, 2024 • 23min
Case Study Episodes: Your Secret Weapon For More Listener To Client Conversions [Ep 161]
We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That’s why I teach my clients to create content that falls within three podcast episode types: authority, belief-shifting, and sales. In today’s episode, we’re taking a deep dive into one of my favourite sales episodes: case study episodes. We’ll explore why these episode resonate so deeply with listeners, how they build trust and credibility, and most importantly, how you can structure them to increase your listener-to-client conversions. Let’s dive in!EPISODE MENTIONS AND LINKS Danielle Swimm On Her Podcast Launch Experience + ResultsThree Episode Types To Turn Podcast Listeners Into Clients [Episode 95]Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]Liked this episode? You’ll love these 👇🏼Why Solo Podcast Episodes are a Must for Coaches and Service Providers [Episode 149]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 20, 2024 • 24min
Five Essential Systems For Consistent And Sustainable Podcasting [Ep 160]
In the last episode, we talked about why the majority of new podcasts don’t make it past episode seven - it’s because they jump into starting their show and often don't think beyond the launch date itself. But there’s one thing that sets successful podcasts apart from those that fade away: having the right systems in place. So in today's episode, I’m sharing five systems that will help you maintain consistency and keep your podcast thriving for years and years to come. Let's get started!EPISODE MENTIONS AND LINKS How To Use Content Pillars So You Never Run Out of Episode Ideas [Episode 43]Three Episode Types To Turn Podcast Listeners Into Clients [Episode 95]The Easiest Way To Find Content Ideas For Your Podcast That's Often Overlooked [Episode 110]Learn more about my podcast strategy + consulting services or book a consult to cha how we can work together. Liked this episode? You’ll love these 👇🏼Grow Your Podcast Audience and Increase Listener-to-Client Conversions [Episode 151]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 18, 2024 • 20min
The Curse Of Episode 7 And How You Can Avoid It As A New Podcast Host [Ep 159]
Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't fall victim to it. Tune in to today's episode to learn more about the curse of episode 7, why it happens, and what you can do to avoid it and set yourself up for long-term success. Let’s dive in!EPISODE MENTIONS AND LINKS Spots are open for my signature Podcast Launch VIP Days! Apply here!Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]Liked this episode? You’ll love these 👇🏼Do I really have the time to podcast consistently every single week [Episode 90]5 must ask questions to set up your podcast for success [Episode 96]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 11, 2024 • 12min
Summer Slowdown: Why You Shouldn't Panic If Your Download Numbers Have Dipped Right Now [Ep 158]
Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here’s the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today’s minisode, we’re talking about what the summer slowdown is, why it happens, and why you absolutely should NOT panic if your download numbers have dropped over the last couple of months. Tune in for the reassurance and insights you need to keep your momentum going strong.EPISODE MENTIONS AND LINKS How To Grow Your Podcast Audience and Increase Listener-to-Client Conversions [Episode 151]Liked this episode? You’ll love these 👇🏼Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 8, 2024 • 39min
How Carolyn Solo Converts Listeners to Coaching Clients With A Niche Podcast [Ep 157]
Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! Tune in to hear how Carolyn's podcast has become her primary marketing tool for her coaching business - consistently attracting, nurturing and converting clients into her $3k programs, plus her experience of working with me to launch and grow her podcast. If you're looking to make a real impact, grow your business through podcasting and you’re curious about what it looks like to work with me, you don't want to miss this episode.Key takeaways:Carolyn's journey to launching her podcast a year agoWhy Carolyn's podcast is her number one marketing tool for her coaching businessHow Carolyn uses Instagram to promote her podcast and reach more listenersHow having a super-niche podcast actually benefits you and your businessThe strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloadsWhy providing free content on your podcast is crucial when selling high-ticket servicesHow repetition in your podcast content can be beneficial rather than boringEPISODE MENTIONS AND LINKSPlan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]Book a call to discuss how we can work together to launch or grow your podcast. MEET CAROLYNWebsite www.futuretemplateparent.comInstagram @futuretemplateparentFuture Template Parent PodcastLiked this episode? You’ll love these 👇🏼How to Keep Your Podcast Fresh: Navigating Content Repetition with Engaging Strategies [Episode 121]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

Jul 4, 2024 • 14min
The No 1 Reason Why You Should Number Your Podcast Episodes [Ep 156]
In today’s episode I’m answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that’s always being asked in the communities I’m a part of and I’m constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. But let’s talk more about why I think this is good practice for all podcasting business owners and how to effectively incorporate numbering into your episode titles.EPISODE MENTIONS AND LINKS How To Grow Your Podcast Audience and Increase Listener-to-Client Conversions in 90 Days Or Less [Episode 115]Liked this episode? You’ll love these 👇🏼Are you making this mistake with your episode titles [Episode 123]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!