Female Founder World

Today you’ll meet Bridget Connelly, the cofounder of Luna Bay Booch—the first and only female founded, female run hard kombucha company in the United States. How do you create a recipe for a new alcohol business? What regulation and red tape faces new alcohol companies? Where do you go to get the branding developed? How do you make people fall in love with your products? What tools do you need to use to drive that business forward? Let’s dive into it in episode 43 of the Female Founder World podcast. Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Learn more about Luna Bay Booch: https://lunabaybooch.com

Lindsay Holden couldn't think of an affordable, clean haircare brand that she actually wanted to shop. So, she created one. Odele Beauty is a clean masstige brand creating salon-grade, cruelty-free hair care products in super cute packaging that's now stocked all over the United States. Tune in to episode 42 of Female Founder World and learn how Lindsay and her cofounders aren’t building the brand, plus how she landed Odele in Target stores. Enjoy, this episode is a goodie :). Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Learn more about Odele https://odelebeauty.com/

Cyndi Ramirez, founder and CEO of Chillhouse, is paving the way for a modern approach self-care, both at her spa, and in your home. When Cyndi first launched Chillhouse in 2017, she dreamed of creating a modern spa and cafe hybrid oasis in NYC. Since launch, Chillhouse has evolved into a thriving CPG brand stocked in retailers all over the United States. How did she make it happen? We dig into it in episode 41 of Female Founder World.  *Note: This interview was recorded in 2021 and Chillhouse has continued to grow since this conversation. Visit chillhouse.com for the latest news. Covered in this episode: The inspiration that sparked Chillhouse How to create excitement and community around a brand The pros and cons of servicing a small percentage of deeply committed customers through a membership program How to become a better brand-builder The benefits of your network vs pursuing formal education  The inspiration driving Chillhouse’s brand aesthetic What budget should you set to develop the visual identity of your new brand? How Chillhouse survived the pandemic in New York Chillhouse's path into consumer packaged goods When to invest in digital ads Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097 Say hi to Cyndi on IG: https://www.instagram.com/cyndiramirez 

Keira Rumble is a serial entrepreneur. She's an influencer and the founder of two businesses: functional snack brand, Krumbled Food, and Habitual Beauty.  In this ep we cover:  - Keira's roadmap for launching a new business - Trademarking tips - The framework underneath Krumbled Foods' Beauty Bites Collagen Snack Bar influencer programs - The tools and programs underpinning Krumbled Foods and Habitual Beauty - Tips for scaling internationally Links Use code FFWORLD 20% off for both Krumbled Foods and HabitualBeauty https://habitualbeauty.co  https://krumbledfoods.com Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097 Read 'Start With Why' by Simon Sinek Connect with Keira on IG https://instagram.com/krumble  

Emily Harpel launched Art of Sucre in 2016, spinning fresh cones of cotton candy at events. Then the pandemic hit, events stopped and Emily had to pivot. Fast. She turned to TikTok, posting 3 times a day to attract 1.2 million followers, and flipped a potentially fatal challenge into her biggest business opportunity. In this episode of the Female Founder World podcast, Emily shares her formula for reaching a million followers on TikTok, the steps she took to pivot from an events service to a thriving ecomm brand, and the resources helping her scale Art of Sucre.  Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097 Explore Emily's recommendation, Notion: https://www.notion.so/  Learn about Art of Sucre: https://artofsucre.com/  

Amy Liu, founder of Tower28 Beauty is the guest on today’s show. For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige beauty companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, Amy couldn’t even enjoy the best part of working in the beauty industry: trying out all the products and treatments. Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office. Amy wondered why there was no in-between. Where were the fun, cool, wallet-friendly products that were also gentle and safe? So she set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies. This episode covers: Steps to prepare for success before launch: from trademarks to securing your social handles The influencer that generated 1,000 orders at Tower28’s launch Surprising benefits of partnering  with Sephora Tower28 started a Clean Beauty School for founders! https://www.tower28beauty.com/pages/clean-beauty-summer-school-2021 The new shift in influencer and press gifting that’s leveling the playing field for young brands (you need to know this before sending out product!) How Tower28’s creating constant newness for their customer Links Join the ’NFT Use Cases for Consumer Brands’ Workshop: https://momence.com/s/651097

Have you thought about creating a game to reach new customers? Scarlett Leong is the cofounder of Sugarbreak, a new biz curbing your sugar intake and manage your blood sugar levels by blocking sweet taste. You can find them in just about any Target store across the US.  Sugarbreak created a Roblox game to reach new customers.  Scarlett joined the founding team at Sugarbreak after her first startup failed. In this episode, she shares: The lessons learned while closing a failed startup. Marketing tactics that are growing Sugarbreak across the United States, including how they started a Roblox game to reach new customers.  Marketing tactics to sell out at Target or another large retailer. Which investors will truly support the growth of your mission-led business. Mentioned in this episode:  Sugarbreak https://www.sugarbreak.com/ Roblox https://www.roblox.com/ Moms Meet https://momsmeet.com/ BBG Ventures https://www.bbgventures.com/  SKAGEN https://www.skagenfunds.is/ The Genius Habit by Laura Garnett Thank Giveaway: Recommend Female Founder World where you listen to podcasts, take a screen shot, DM it to @femalefounderworld on Instagram and we'll share  FREE access to our on-demand workshop library.  Links: Sign up for the weekly newsletter https://femalefounderworld.beehiiv.com/  Follow us on Instagram @femalefounderworld

How can the founders of consumer brands use NFTs as a marketing and community-building tool, and to generate revenue? Which brands are already doing this well? Who can help you get an NFT project off the ground?  Today’s guest, Shirin Bucknam, is one half of Crypto Witch Club, an inclusive and equitable space to learn about blockchain tech. Tune in for a 101 on Web 3 geared specifically for entrepreneurial witches like you.  EVENT: Dive deeper into NFT use cases for consumer brands on Monday, 21 February at 6:30 p.m. In a live (and free) workshop for our Female Founder World coven, Shirin will lead us through how founders can use NFTs in their business, and answer your questions. Emily Elyse Miller, founder of OffLimits (and OG pod guest — find her on ep. 5), will also walk us through how she created an NFT project for her biz and what she learned in the process. Registration is essential and spots are limited.  Register here: https://momence.com/s/651097 Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about Crypto Witch Club: https://www.cryptowitchclub.io/

Few business buzzwords have reached the status of ~community~. It’s a marketing catchall phrase used interchangeably to represent everything from mildly-interested Instagram audiences to deeply-connected and engaged paid groups.  Today’s guest Katya Libin created HeyMama with her cofounder to connect working mums who are growing careers and families. Today HeyMama has ~4,000 members, and has connected more than 10,000 women and hosted over 400 events. Katya's grown the community—in the truest sense of the word—from the ground up and evolved HeyMama from a Wordpress site to a fully fledged social media platform. Learn how she did it in this episode of Female Founder World Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about HeyMama: https://heymama.co

Does the thought of posting your face on TikTok still make you cringe? Would you do it for $100,000? What about $100,000 in one day? Kat Norton goes by Miss Excel on TikTok and Instagram, where she has a combined social media following upwards of a million people. She operates entirely as a one-woman show to leverage that following into a software training business that, according to one report, makes around $250,000 to $300,000 per month (and once pulled in $100,000 in 24 hours).  And she's only been at this since June 2020. Unlike many creators, Kat doesn't post spon-con on her channels, and instead uses social media entirely as a marketing machine for her course biz. Before Kat started her TikTok channel 18 months ago, she worked a regular 9-5 gig and created Excel training modules for her employer on the side. Feeling meh about her career, Kat invested time and money in getting over her fear and embarrassment of posting on TikTok, and focused on mastering manifestation and energetics through programs like Lacey Phillips' To Be Magnetic Course. She then posted her first video, and hasn't looked back.  If the word manifest just triggered an eye roll, and a headline about earning "$100k in 24 hours" makes you cringe, give Kat a sec to change your mind in episode 34 of the Female Founder World podcast. She's also a masterful creator with plenty of tips who knows exactly what's working on TikTok. Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Find Kat on TikTok: www.tiktok.com/@miss.excel