After years spent building brands at her design studio, Well Fed, Celeste Perez decided to bring her own consumer product to market: Droplet, a line of stress-balancing adaptogen and superfood-infused sparkling beverages.

Droplet launched right at the beginning of the pandemic and wow, does Celeste have some stories. Hit play to hear the speedbumps she hit while launching and how she beat them—and learn about the B2B marketplace building out Droplet’s retail strategy and the tools the team use for everything from inventory management to subscriptions.

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Learn more about Droplet: https://drinkdroplet.com

Tips From a Brand-Building Expert