Revenue Builders

Experienced economic buyer Carl Froggett discusses engaging economic buyers in tech deals with host Joe Lynch. They cover strategies for effective sales, navigating complex processes, leveraging champions, managing internal opposition, and the importance of end-user experience in technology adoption.

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan dive into a discussion with Joe Young, the Vice President of Worldwide Commercial Sales at Zscaler. They explore the challenges of maintaining consistency in the sales process across different teams and segments. Joe shares insights into how they align the inside and outside sales processes, ensuring smooth transitions and effective sales execution.KEY TAKEAWAYS[00:00:55] Consistency in Processes: Maintaining consistency in the sales process across different teams and segments is crucial for effective sales execution.[00:02:32] Standardization Across Stages: Standardizing fundamental sales processes across each stage ensures that reps are equipped with necessary skills for smooth transitions and quicker ramps.[00:03:43] Focus on Key Needle Movers: Prioritizing key aspects of the sales process, such as pain identification and champion building, helps reps ramp more quickly into their roles.[00:04:43] Establishing the Three Why's: Understanding the reasons behind a customer's decision to buy—why buy anything, why buy now, and why buy from me—lays the foundation for effective sales engagement.[00:06:33] Mapping the Sales Process: Mapping out the sales process stage by stage helps maintain clarity and alignment, ensuring that reps understand their roles and responsibilities at each stage.HIGHLIGHT QUOTES[00:01:41] "Our job is promoting people... It's recruit and develop the future generation of sales talent and sales leadership at the company."[00:05:09] "Regardless of what the qualification criteria is, you've got to be able to scoop up those three big things."[00:07:55] "If we do the right things in stages 1 through 3, it's a proof of value. We should be delivering a proposal in stage 4 and hopefully closing."Listen to the full episode with Joe Young through this link: https://revenue-builders.simplecast.com/episodes/from-inside-to-outside-sales-the-growth-and-progression/Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/

This episode of the Revenue Builders Podcast, hosted by John McMahon and John Kaplan, is a special replay focusing on leadership and resilience insights from Navy SEAL veterans Mike Hayes and Brent Gleason. Hayes, a former commanding officer of SEAL Team 2 and current SVP and COO of VMware, discusses his book "Never Enough" and the importance of constantly striving for improvement, embracing difficult situations, and fostering a team-oriented mindset. Gleason shares his SEAL experiences and insights from his book "Embrace the Suck," underscoring the significance of persistence, purpose, and passion in overcoming adversity. Both interviews delve into how SEAL training philosophies on embracing challenges, dynamic subordination, and the mental aspect of enduring hardships can be applied to business leadership and personal growth, promoting a narrative of continuous learning and team cohesion.Tune in and learn more about this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:47] Memorial Day Special: Lessons from Veterans[00:01:07] Mike Hayes: Leadership Lessons from a Navy SEAL[00:02:15] Embracing Challenges and the Concept of 'Never Enough'[00:10:35] The SEAL Mindset: Team, Teammate, Self[00:14:59] Dynamic Subordination and Leadership in SEALs and Business[00:18:51] Brent Gleason: Embracing the Suck for Extraordinary Life[00:20:44] The SEAL Training Experience and Building Resilience[00:24:08] Channeling Pain and Persistence for SuccessADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPLearn more about Mike Hayes.https://www.thisismikehayes.comLearn more about Brent Gleeson.http://www.brentgleesonspeaker.com/index.htmlHIGHLIGHT QUOTES"You're only excellent if you know you're never excellent enough" - Mike: [00:03:52] “Whatever ways we define 'better', I think it has nothing to do with seniority, age, or where we are in our careers. You can be ninety-something years old and still be trying to get better at different things.”"Brent on having a passion for what you're trying to accomplish": [00:28:24] “If you think about any lofty goal we've ever pursued in life whether it's sports, work, charitable organizations, or in relationships, no lofty goal is ever achieved without some stress, pain, and adversity.”

Dan Barrett, Executive VP of Customers at MongoDB, discusses transitioning customer success from reactive to proactive, hiring the right profiles for success, understanding customer churn complexities, and listening to customer feedback. Key takeaways include disciplined processes, balancing skill and will in hiring, and pitfalls in customer success leadership.

Engineer turned software sales professional, Guilherme Stetelle Martins, discusses his journey from startup founder to shutdown in early 2024. He emphasizes the importance of self-reflection, understanding motivations, and the distinction between being a patriot and mercenary in entrepreneurship. Topics include the impact of slow versus fast success on character, transparency in startup challenges, and the value of perseverance and humility.

Leslie Venetz, an expert in outbound sales strategies, shares insights on handling objections in cold calling. She introduces the 3 C's framework - Curiosity, Conversation, and Conclusion, emphasizing the importance of understanding objections. Discover practical tips for sales success in this dynamic conversation.

Guests Tammy Sexton, Carl Cross, and Terry Trip share insights on transitioning into sales leadership roles. Topics include moving from rep to first-line manager, evolving into second-line leadership, and stepping into the CRO role at a startup. They discuss the importance of coaching, strategic thinking, and building relationships within the team for success in sales leadership positions.

Founder and CEO of Endgame, Alex Bilmes, discusses product-led growth with insights on product suitability, ideal customer profile assessment, and the intersection of sales strategies. Topics include transformative products, user behavior analysis for sales segmentation, and strategies for transitioning to product-led growth.

Guest Sean Burke shares insights on mergers & acquisitions, product-market fit, managing cash flow, and sales strategies. Key topics include sales lessons from Mark Cuban, building trust in sales, and strategies for improving sales performance and forecasting.

Veteran sales leader and author Richard Rivera discusses the buyer decision path, emphasizing the need to disarm the survival instincts of buyers before engaging their thrive state and intellectual brain. Emotionally connecting with buyers is crucial for successful sales outcomes, with a focus on prioritizing emotional connection over intellectual engagement in sales strategies.