Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth! Topics Covered: - Helium 10 Pre-Launch Phase (4:24) - Looking at CPR Numbers (6:24) - Test Listings to Gauge Relevancy to Amazon (9:00) - Evolving as Amazon Prioritizes Generative AI (11:55) - Understanding CPR at a Keyword Level (16:11) - How are the Coupon Changes Going to Influence Strategy? (21:55) - Strategizing with the Buy Box (26:10) - Amazon's Updated Low Inventory Fee (32:16) - Helium 10 Tools to Keep Your Eye On (38:31) - Review Insights Tool (44:11) Speakers: - Bradley Sutton, Director of Training and Chief Evangelist, Helium 10 - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS. Topics Covered: - What is Featured Offer (F.K.A. Buy Box)? (1:57) - How Does Amazon Determine Featured Offer? (3:00) - Key FBM Metrics That Sellers Need To Be Aware Of (6:19) - Shipping Time and Price Strategies (9:32) - Losing the Featured Offer - What Does it Mean and What is the Impact? (13:20) - Synergies Between Featured Offer and SnS (16:20) - Amazon Fee Updates (20:31) - Coupons - New Pricing Updates (21:18) - Preparing for Prime Day (24:20) Speakers: - Russell Hsu, Lead Data Manager, VENDO - Philip Hwang, Data Analyst, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. Topics Covered: - Amazon FBA Inbound Placement Service Fees (1:25) - Premium vs Discounted Service (2:57) - How Does Amazon Determine Fees (3:58) - How Should Brands Strategize their Shipments? (7:48) - Inbound Defect Fees (10:42) - Low Inventory Placement Fee (12:53) - How Low Inventory Fees are Calculated (16:30) - VENDO's Game Plan with Inventory Updates (19:55) - Amazon's Multichannel Fulfillment(MCF) (24:10) Speakers: - Laarni Lorenzo, Supply Chain Lead Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI. Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing with External Ads (3:50) KPIs to Measure Impact (5:50) Amazon Attribution Program (8:14) Getting Specific with Key Word Targeting (9:50) Optimizing Spend Allocation Between Channels (13:38) Maximizing ROIs: Last Click Attribution (17:42) If You Are Looking to Invest in External Ads, Where You Should Start? (20:18) Optimizing Youtube Ads (22:31) Speakers: Gefen Laredo, Vice President of Advertising, VENDO Greg Rudolph, Digital Advertising Manager, VENDO Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28) - How We Execute UGC for Brands - 4 Step Process (5:00) - How Much Control Does a Brand Have?(7:44) - Channel Strategy Across Platforms (8:55) - Marketing Calendar Synergies (17:17) - Timing Behind Campaigns (20:16) - Driving Digital to In-Store (23:30) - Measuring Success (26:05) Speakers: - Nicolas Martinez, SVP of Marketing, VENDO - Sohun, Sanka, Marketing Operations Associate, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact ?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Our team will be covering how to synergize your retail strategy! Ben and Delaney are here to help understand synergies between brand's retail strategies as they are looking to launch on different platforms. Topics Covered: - Brand Presence Across Marketplaces (3:30) - Competitive Landscape Between Retailers(5:30) - New Walmart Coupons (7:20) - Common Misconceptions & Things to Look Out For (11:10) - Walmart Search: Long-Tail Keywords(14:10) - Using Opposing Marketplaces for Market Research (16:43) - Syndicating Reviews (20:00) - How Can Retailers Adapt Their Strategies and Stay Competitive in The Space (22:28) Speakers: - Ben, Wilcox, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact ?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15) - Diversifying Ad Spend Depending on Ad Capabilities (5:00)   - Factoring Walmart In-Store Ad Spend (8:00) - Walmart DSP: How and Where Ads Will Serve (9:25) - Paid Search & Social on Amazon (10:52) - Importance of Creatives within Advertising (15:53) - Creative AI on Amazon (18:37) - Walmart AI Search: Grouping Search Terms (19:30) Speakers: - Gefen Laredo, Vice President of Advertising, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00) - DSP Fee Concerns & VENDO's Approach (4:35) - Running Sponsored Display vs DSP (5:52) - Budgeting DSP (8:10) - Defining Benchmarks and Metrics (8:55) - DSP Attributions (10:40) - New Updates: Vertical Video Ads (12:15) - Interactive Videos (13:00) - Response of Ecommerce Ads (14:21) - Growing as a Company with DSP (15:58) - Maximizing Your DSP Campaigns (17:45) Speakers: - Jamie Grossman, Advertising Specialist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

TikTok Shop is here! As an officially approved TikTok Shop Partner, tune in to our overview on TikTok Shop. We will be covering TikTok creator plans, marketing, advertising, user generated content(UGC), account health, and more! Topics Covered: - Getting Started on TikTok Shop (2:10) - The Affiliate Center (4:08) - The Creator Plans: The Open Plan & The Targeted Plan (8:15) - Analytics - Shop Ranking (11:25) - Promotion Opportunities (12:22) - Increasing Visibility Through Ads: Live & Video Shopping Ads (15:22) - UGC on TikTok Shop (18:30) - Shop Help (23:30) - Review Rates (24:30) - TikTok Shop v.s. TikTok Storefront (26:34) Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30) - Amazon Low Inventory Fee for Large Products (3:55) - Walmart Managed Service Fee (5:53) - Overview of Walmart DSP (7:40) - Driving Sponsored Brands Ads to Brand Shops & Shelves (8:45) - Amazon Labeling Products in Sponsored Campaigns (10:30) - How Should Brands be Preparing for New Year, New You (12:47) - Focusing on Display Self-Service (14:07) - Media Mix Breakdown (15:10) - Sponsored Brand Video Updates (17:04) - Utilizing New Year, New You (19:05) - Understanding Your Competition (23:30) Speakers: - Michelle Long, Director of Walmart Advertising, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™