VENDO - Amazon & Walmart Growth Experts

VENDO
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Nov 8, 2024 • 37min

Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155

Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce! Discussing Project Amelia (2:18) - AI Powered Listing Updates (5:55) - A+ Content: AI Generated Content Support (8:58) - How Often Should Brands Be Testing? (10:06) - Product Titles and Key Word Rankings (12:26) - AI Powered Tools (17:00) - Evolution of Brand Tailored Promotions (21:20) - AI Image Generator (23:55) - Post Purchase Analytics (25:55) - Account Health Updates (29:25) - New Seller Central Interface (33:22) Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Oct 22, 2024 • 25min

Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered: - What is streaming TV ads? (2:26) - How does it enhance brand's visibility? (4:40) - How granular can you get when it comes to audience targeting? (6:00) - What metrics should be prioritized? (8:50) - Common challenges when interpreting data (11:48) - Creative best practices (15:23) - How to know when a brand is a good fit? (18:10) - Running ads around tentpole events (21:50) Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO - Delaney Del Mundo, Director of Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Oct 21, 2024 • 51min

Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar

Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success. Topics Covered: What is Walmart Business Who are our core B2B Customers? How to Grow Your B2B Sales with Walmart Business Speakers: Jonathan Yin, Director of Marketplace, Walmart Business Mark Jordan, Marketplace Growth Strategist, VENDO Contact VENDO - mark@vendocommerce.com Contact Walmart Business - jonathan.yin@walmart.com Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Sep 27, 2024 • 25min

Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151

Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful! Topics Covered: - Prioritization when everything is urgent (2:47) - The simplicity of change (5:00) - How to effectively motivate people to be more open to change (8:30) - The Change Management Cheatsheet (12:15) - How much time is spent ideating? (15:30) - Leaders playing different roles in change management (16:40) - Training and Adapting (21:45) Speakers: - Theron Lalla, Director of Operations, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Aug 28, 2024 • 24min

Launching on Walmart Marketplace - VENDO Velocity Ep. 150

Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success. Topics Covered: - Eligibility Criteria for Walmart Marketplace (1:55) - Walmart's Suitability of Products Evaluation (3:52) - Application Process Timeline (5:40) - Key Next Steps in the Onboarding Process for New Sellers(6:50) - Ratings and Syndicating Reviews (9:00) - Review Accelerator Program (11:55) - Walmart Fulfillment Services (13:53) - Tech Integrations (16:40) - Seeing Brand's Baseline Build Up (18:42) - Walmart Support Available (21:08) Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Aug 8, 2024 • 25min

Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148

Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Speakers: - Gefen Laredo, Senior Vice President of Advertising, VENDO - Jordan Davis, Retail Media Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Aug 8, 2024 • 31min

Prime Day Data Deep Dive - VENDO Velocity Podcast Ep. 147

Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event! Topics Covered: - Lead Up to Prime Day (1:26) - Comparing Prime Day Expectations (3:38) - What Deal Type is Most Optimal to Run (6:49) - Prime Day Badging and Reference Pricing(9:53) - Category Breakdowns (12:12) - Retail Comparisons (17:34) - Customer Acquisition (20:58) - External Traffic (24:43) Speakers: - Russell Hsu, Lead Data Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: /@vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 36min

5 Fundamentals for Managing Your Walmart Business - VENDO Velocity Podcast Ep. 145

Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55) - Have It: Focusing on Assortment (4:20) - Investing in Your Items (6:00) - Walmart DSV (7:10) - Find It (8:53) - Key Challenges with SEO (9:33) - The Importance of Content Scores (11:20) - Display It: Product Listing Fundamentals (14:00) - Walmart Review Syndication (17:05) - Price It: Everyday Low Prices (18:40) - Leveraging Promotions (20:20) - Competitive Price Matching (22:28) - Walmart's Deals Week (25:50) - Deliver It: Shipping (29:50) - Omnichannel Approach (32:15) Speakers: - Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 22min

Amazon Try Before You Buy - VENDO Velocity Podcast Ep. 144

Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction. Topics Covered: - What is Amazon Try Before You Buy (1:35) - Seller's Perspective: Enrolling Products (4:07) - What Products are Eligible (5:08) - Once You are Eligible - What's Next? (6:20) - How it Works (8:08) - Will Return Rates Increase? (10:00) - Concerns Regarding Returns (12:02) - Fulfillment Centers (14:25) - Reporting Insights (15:30) - Benefits of Try Before You Buy Program (17:30) Speakers: - Mikki Singhal, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 24min

Amazon & Walmart Synergies - VENDO Velocity Podcast Ep. 143

Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales strategy can amplify your reach and revenue potential. Topics Covered: - Why Should You Also Be Selling on Walmart.com? (2:00) - At What Point Should You Join Walmart Marketplace? (5:05) - Walmart Data Accessibility (7:45) - Walmart Technological Developments (11:05) - Social Aspect of Walmart (15:03) - Key Elements That Merchants Look Out For (17:58) - Walmart's Tentpole Events (20:10) - Direct-to-Everywhere (22:40) Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

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