

VENDO - Amazon & Walmart Growth Experts
VENDO
VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.
Episodes
Mentioned books

Oct 21, 2024 • 51min
Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar
Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success.
Topics Covered:
What is Walmart Business
Who are our core B2B Customers?
How to Grow Your B2B Sales with Walmart Business
Speakers:
Jonathan Yin, Director of Marketplace, Walmart Business
Mark Jordan, Marketplace Growth Strategist, VENDO
Contact VENDO - mark@vendocommerce.com
Contact Walmart Business - jonathan.yin@walmart.com
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Sep 27, 2024 • 25min
Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151
Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful!
Topics Covered:
- Prioritization when everything is urgent (2:47)
- The simplicity of change (5:00)
- How to effectively motivate people to be more open to change (8:30)
- The Change Management Cheatsheet (12:15)
- How much time is spent ideating? (15:30)
- Leaders playing different roles in change management (16:40)
- Training and Adapting (21:45)
Speakers:
- Theron Lalla, Director of Operations, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: / @vendocommerce
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Aug 28, 2024 • 24min
Launching on Walmart Marketplace - VENDO Velocity Ep. 150
Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success.
Topics Covered:
- Eligibility Criteria for Walmart Marketplace (1:55)
- Walmart's Suitability of Products Evaluation (3:52)
- Application Process Timeline (5:40)
- Key Next Steps in the Onboarding Process for New Sellers(6:50)
- Ratings and Syndicating Reviews (9:00)
- Review Accelerator Program (11:55)
- Walmart Fulfillment Services (13:53)
- Tech Integrations (16:40)
- Seeing Brand's Baseline Build Up (18:42)
- Walmart Support Available (21:08)
Speakers:
- Mark Jordan, Marketplace Growth Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Aug 8, 2024 • 25min
Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148
Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game!
Topics Covered:
- What are Retail Media Networks (RMN)? (2:20)
- Data Utilization & Targeting (3:26)
- Consumer Insights From Retail Networks (5:05)
- Key Considerations When Planning Campaigns (6:30)
- Measuring Success of Campaigns (9:19)
- Creative Optimization (12:20)
- Integrating Campaigns Across Marketing Channels (15:45)
- Collaborating with Retailers (17:15)
- Emerging Technological Trends (19:00)
Speakers:
- Gefen Laredo, Senior Vice President of Advertising, VENDO
- Jordan Davis, Retail Media Advertising Manager, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Aug 8, 2024 • 31min
Prime Day Data Deep Dive - VENDO Velocity Podcast Ep. 147
Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event!
Topics Covered:
- Lead Up to Prime Day (1:26)
- Comparing Prime Day Expectations (3:38)
- What Deal Type is Most Optimal to Run (6:49)
- Prime Day Badging and Reference Pricing(9:53)
- Category Breakdowns (12:12)
- Retail Comparisons (17:34)
- Customer Acquisition (20:58)
- External Traffic (24:43)
Speakers:
- Russell Hsu, Lead Data Manager, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: /@vendocommerce
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Jul 16, 2024 • 36min
5 Fundamentals for Managing Your Walmart Business - VENDO Velocity Podcast Ep. 145
Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace.
Topics Covered:
- The 5 Its: Have It, Find It, Display It, Price It (2:55)
- Have It: Focusing on Assortment (4:20)
- Investing in Your Items (6:00)
- Walmart DSV (7:10)
- Find It (8:53)
- Key Challenges with SEO (9:33)
- The Importance of Content Scores (11:20)
- Display It: Product Listing Fundamentals (14:00)
- Walmart Review Syndication (17:05)
- Price It: Everyday Low Prices (18:40)
- Leveraging Promotions (20:20)
- Competitive Price Matching (22:28)
- Walmart's Deals Week (25:50)
- Deliver It: Shipping (29:50)
- Omnichannel Approach (32:15)
Speakers:
- Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Jul 16, 2024 • 22min
Amazon Try Before You Buy - VENDO Velocity Podcast Ep. 144
Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction.
Topics Covered:
- What is Amazon Try Before You Buy (1:35)
- Seller's Perspective: Enrolling Products (4:07)
- What Products are Eligible (5:08)
- Once You are Eligible - What's Next? (6:20)
- How it Works (8:08)
- Will Return Rates Increase? (10:00)
- Concerns Regarding Returns (12:02)
- Fulfillment Centers (14:25)
- Reporting Insights (15:30)
- Benefits of Try Before You Buy Program (17:30)
Speakers:
- Mikki Singhal, Amazon Account Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Jul 16, 2024 • 24min
Amazon & Walmart Synergies - VENDO Velocity Podcast Ep. 143
Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales strategy can amplify your reach and revenue potential.
Topics Covered:
- Why Should You Also Be Selling on Walmart.com? (2:00)
- At What Point Should You Join Walmart Marketplace? (5:05)
- Walmart Data Accessibility (7:45)
- Walmart Technological Developments (11:05)
- Social Aspect of Walmart (15:03)
- Key Elements That Merchants Look Out For (17:58)
- Walmart's Tentpole Events (20:10)
- Direct-to-Everywhere (22:40)
Speakers:
- Mark Jordan, Marketplace Growth Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Jul 16, 2024 • 24min
Boosting Amazon CTR with PickFu A/B Testing - VENDO Velocity Podcast Ep. 142
Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall.
Topics Covered:
- What is PickFu? (0:55)
- When launching a new product, when is the best time to utilize PickFu? (2:07)
- How can you test as a new seller? (7:10)
- The importance of packaging (11:42)
- How often should you update your listing images? (17:15)
- Understanding PickFu's suite of tools to improve CTR (19:30)
Speakers:
- John Aspinall, Brand Evangelist, PickFu
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Jul 16, 2024 • 20min
Walmart Onsite and Offsite Display - VENDO Velocity Podcast Ep. 141
Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO.
Topics Covered:
- Key Differences between Walmart Onsite & Offsite (2:34)
- Unique Advantages to using Walmart Offsite Display (3:03)
- Walmart's Attribution Model (3:51)
- How Does Display Self-Serve Work? (4:50)
- Having a Trade Desk Seat when working with VENDO (5:40)
- What is Walmart Connect & Best Practices (8:10)
- Key Benefits & Advantages of Collaborating with VENDO (9:35)
- What Creative Capabilities Do Advertisers (12:00)
- Recommendations When First Starting (13:18)
- Metrics & Reporting (17:39)
- How Precise is Geolocation? (18:37)
Speakers:
- Steph Mai, Walmart Marketing Specialist, VENDO
- Chase Snider, Walmart Marketing Specialist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™