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VENDO - Amazon & Walmart Growth Experts

Latest episodes

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Aug 8, 2024 • 25min

Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148

Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Speakers: - Gefen Laredo, Senior Vice President of Advertising, VENDO - Jordan Davis, Retail Media Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Aug 8, 2024 • 31min

Prime Day Data Deep Dive - VENDO Velocity Podcast Ep. 147

Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event! Topics Covered: - Lead Up to Prime Day (1:26) - Comparing Prime Day Expectations (3:38) - What Deal Type is Most Optimal to Run (6:49) - Prime Day Badging and Reference Pricing(9:53) - Category Breakdowns (12:12) - Retail Comparisons (17:34) - Customer Acquisition (20:58) - External Traffic (24:43) Speakers: - Russell Hsu, Lead Data Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: /@vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 17, 2024 • 30min

TikTok Shop Affiliate Strategies - VENDO Velocity Podcast Ep. 146

Dive into the world of affiliate marketing with our latest video! Learn more about TikTok Shop affiliate strategies and its frictionless purchase process. Discover VENDO's approach to managing affiliate campaigns effectively and discover the importance of CRM and organic content for success. Topics Covered: - What is Affiliate Marketing (3:10) - TikTok Shop Affiliate Marketing (5:36) - Live Shopping (5:55) - Frictionless Purchase Process (6:45) - VENDO's Approach to Overall Management of Affiliate Campaigns (9:14) - Product Selection & Testing Phase (12:35) - How Important is CRM & Organic Content to the Algorithm/Success (15:14) - Creating Engaging Content (17:50) - Campaign Management (20:29) - Setting up Campaigns: Open vs Target Plan (22:30) - What Does Success Look Like? (25:33) Speakers: - Sohun Sanka, TikTok Shop Lead, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 36min

5 Fundamentals for Managing Your Walmart Business - VENDO Velocity Podcast Ep. 145

Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55) - Have It: Focusing on Assortment (4:20) - Investing in Your Items (6:00) - Walmart DSV (7:10) - Find It (8:53) - Key Challenges with SEO (9:33) - The Importance of Content Scores (11:20) - Display It: Product Listing Fundamentals (14:00) - Walmart Review Syndication (17:05) - Price It: Everyday Low Prices (18:40) - Leveraging Promotions (20:20) - Competitive Price Matching (22:28) - Walmart's Deals Week (25:50) - Deliver It: Shipping (29:50) - Omnichannel Approach (32:15) Speakers: - Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 22min

Amazon Try Before You Buy - VENDO Velocity Podcast Ep. 144

Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction. Topics Covered: - What is Amazon Try Before You Buy (1:35) - Seller's Perspective: Enrolling Products (4:07) - What Products are Eligible (5:08) - Once You are Eligible - What's Next? (6:20) - How it Works (8:08) - Will Return Rates Increase? (10:00) - Concerns Regarding Returns (12:02) - Fulfillment Centers (14:25) - Reporting Insights (15:30) - Benefits of Try Before You Buy Program (17:30) Speakers: - Mikki Singhal, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 24min

Amazon & Walmart Synergies - VENDO Velocity Podcast Ep. 143

Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales strategy can amplify your reach and revenue potential. Topics Covered: - Why Should You Also Be Selling on Walmart.com? (2:00) - At What Point Should You Join Walmart Marketplace? (5:05) - Walmart Data Accessibility (7:45) - Walmart Technological Developments (11:05) - Social Aspect of Walmart (15:03) - Key Elements That Merchants Look Out For (17:58) - Walmart's Tentpole Events (20:10) - Direct-to-Everywhere (22:40) Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 24min

Boosting Amazon CTR with PickFu A/B Testing - VENDO Velocity Podcast Ep. 142

Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. Topics Covered: - What is PickFu? (0:55) - When launching a new product, when is the best time to utilize PickFu? (2:07) - How can you test as a new seller? (7:10) - The importance of packaging (11:42) - How often should you update your listing images? (17:15) - Understanding PickFu's suite of tools to improve CTR (19:30) Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jul 16, 2024 • 20min

Walmart Onsite and Offsite Display - VENDO Velocity Podcast Ep. 141

Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO. Topics Covered: - Key Differences between Walmart Onsite & Offsite (2:34) - Unique Advantages to using Walmart Offsite Display (3:03) - Walmart's Attribution Model (3:51) - How Does Display Self-Serve Work? (4:50) - Having a Trade Desk Seat when working with VENDO (5:40) - What is Walmart Connect & Best Practices (8:10) - Key Benefits & Advantages of Collaborating with VENDO (9:35) - What Creative Capabilities Do Advertisers (12:00) - Recommendations When First Starting (13:18) - Metrics & Reporting (17:39) - How Precise is Geolocation? (18:37) Speakers: - Steph Mai, Walmart Marketing Specialist, VENDO - Chase Snider, Walmart Marketing Specialist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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Jun 4, 2024 • 27min

Selling On Amazon: What's New - VENDO Velocity Podcast Ep. 140

Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights. Topics Covered: - Price Discounts (2:02) - Low Inventory Fees (4:55) - Boosting Amazon Posts Through Sponsored Brands (6:46) - Manage All Inventory Dashboard (8:42) - Variations (10:47) - Virtual Bundles Updates (13:01) - Connecting Amazon and Instagram/Meta Account (14:58) - Why is External Traffic So Important? (16:40) - Brand Awareness (19:09) - Amazon Recognition: AWS (22:11) Speakers: - Trevor Jackson, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™
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May 14, 2024 • 30min

Leveraging Walmart Luminate - VENDO Velocity Podcast Ep. 139

Are you familiar with Walmart Luminate? Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business. Topics Covered: What is Walmart Luminate? (2:39) How does Luminate Data Reporting Compare to DSS? (6:02) Luminate Modules Breakdown (8:00) Visualizing Differences between DSS vs Basic vs Charter (11:45) Reporting Across Platforms (15:02) How Readily Available & Built Out Are These Reports? (16:50) Can Anyone Use Luminate? (22:13) Approaching Merchants About Data & Insights (25:21) What Brands Would be a Good Fit for Charter? (27:05) Speakers: Sophie Brown, Omni Strategy Specialist, VENDO Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

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