Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered: - What is streaming TV ads? (2:26) - How does it enhance brand's visibility? (4:40) - How granular can you get when it comes to audience targeting? (6:00) - What metrics should be prioritized? (8:50) - Common challenges when interpreting data (11:48) - Creative best practices (15:23) - How to know when a brand is a good fit? (18:10) - Running ads around tentpole events (21:50) Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO - Delaney Del Mundo, Director of Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™