VENDO - Amazon & Walmart Growth Experts

In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart! Topics: - Instacart in 2025 (1:35) - Differences Between Instacart and Marketplaces (5:01) - Instacart is Retail Agnostic (6:35) - Customization Based Off Of Customer Behavior (8:45) - Behavior Targeting (10:14) - Category Sharing & Ease of Use (10:50) - Reporting Process (12:10) - Working with the Instacart Team (13:36) - Instacart's Carrot Network (16:10) Speakers: - Jordan Davis, Retail Media Advertising Manager, VENDO - Gefen Laredo, Senior Vice President Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips! Topics Covered: - Walmart vs Amazon Optimization & Best Practices (3:10) - A+ Content & Below-the-Fold Rich Media(7:11) - Walmart Buyers are Omnichannel Buyers (11:07) - Customers Acting Differently with Click-Tests?(13:24) - Understanding ICPs (15:05) - Using Instacart to See Where You Land in Catalogs Across Stores (17:54) - Utilizing Instacart to see Offerings (19:24) - Knowing Your ICP for TikTok Shop (22:36) Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025! Topics Covered: - Keyword research and strategy - Decoding brand SOV - Understanding product innovation opportunities - TikTok Shop listing strategy  Speakers: - Bradley Sutton, VP of Education and Strategy, Helium 10 - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered: - New Year, New You Event Performance (2:05) - Maximizing Subscribe 'n Save (SnS) (4:20) - Brand Store Optimizations (6:45) - Customer Acquisition - SnS Coupons (9:45) - Discount Percentage on Average (11:00) - SnS Dashboard Updates (12:50) - Utilizing Brand Tailored Promotions (18:36) - Deal Recommendations for New Year, New You (24:00) - Testing your Deals to See What Works (30:27) Speakers: - Josh Hong, Senior Marketing Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales. Topics Covered: - Walmart BFCM Performance (1:19) - TikTok Shop's BFCM Success (2:16) - Walmart Top Performing Categories (4:15) - Pricing Across Marketplaces (7:05) - Other Ways Walmart was Amplifying BFCM (11:56) - Tile Placements on Walmart.com (14:32) - Search Volume Trends (17:25) - How Much are Merchants Pushing for LTOs & Exclusive Products (19:35) Speakers: - Aireal Sakasegawa, Walmart Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart Advertising Growth (1:30) - Walmart Sponsored Video (2:38) - What Makes a Good Sponsored Video (4:34) - Creative Certification Program (7:53) - AI Involvement on Walmart.com?(10:03) - Display Updates (12:50) - Walmart Brandshop Evolution (17:24) - Trends Leading up to BFCM (20:04) - Dayparting (22:40) Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews. Topics Covered: - Walmart Earnings Recap (2:46) - Direct to Everything (DTE) (4:28) - TikTok Shop Halo Effect (6:18) - Walmart 1P (7:36) - Omni Assortment Recommendations (10:14) - Walmart Holiday Deals (12:10) - Site Updates (14:53) - Walmart Realm Shopping Experience (16:13) - Walmart Advertising Updates (16:51) - VENDO's DSP Services (19:13) - Seller Central UI Updates (20:01) - Responding to Product Reviews (25:00) Speakers: - Darren Saul, CEO, VENDO - Mark Jordan, Marketplace Growth Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! Speakers: - Nicole Goldman, Senior Director of People, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! Topics Covered: - Why is Walmart Beauty Important? (2:56) - Walmart's Beauty Consumer (6:24) - Expanded Selection in the Marketplace (8:36) - Trends We are Seeing in Beauty Category (10:34) - Premium Beauty Launch (13:35) - Getting Selected for Premium Beauty (16:55) - Walmart Beauty Initiatives (20:26) Speakers: - Amber Lenington, Walmart Account Strategist, VENDO - Hayden Dressel, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™