Few people know more about the topic of sales enablement than this week's guest, Roderick Jefferson. Having worked with the biggest names in sales and marketing technology, Roderick is passionate about helping sales organizations develop and execute effective sales enablement strategies. He's also passionate about authenticity. The combination of his expertise and his passion has led to an engaging and informative episode you're going to love! We'll have an honest (and sometimes humorous!) discussion about sales enablement and authenticity.

Ever wonder why so much sales training doesn't stick? Whether you're a sales professional or a sales leader, you'll appreciate Phil Keene's perspective on great sales training. As a leader of a sales team, Phil shares what it takes to make training stick.

Rejection is a reality for every sales professional. This week we're joined by Andrea Waltz, author of Go for No! Yes is the Destination, No is How You Get There. In this frank discussion we explore how to handle the inevitable rejection that we all face. You'll leave with some practical ideas that will help you sell with more confidence.Andrea will be at the Outbound Conference along with Larry Levine. Get a $100 discount on your ticket with the code, "heart100". We look forward to seeing you there!

Brace yourself for a challenging and inspirational conversation about prospecting with The Sales Hunter himself! This week we talk with Selling From the Heart Champion, Mark Hunter, author of High Profit Prospecting. If you want to grow your pipeline, you are going to love this honest conversation about prospecting. Enjoy!It's not too late to get your tickets to the Outbound Conference. There are still some tickets available, but they are going fast. Larry Levine and Darrell Amy, your hosts, will be there with Mark Hunter. You'll also hear from Jeb Blount, Anthony Iannarino, Mike Weinberg, and many more! Use the code "heart 100" to get a $100 discount when you check out. 

Tim Ohai, founder of Agility Selling and a founding member of the Sales Enablement Society, joins us for a powerful exploration of the power of problems. Authentic sales professionals bring both sincerity and substance. They ask their prospects about their business problems and go a level deeper to understand their core business goals.In the episode we refer to Tim's book, The Power of Problems. You can get this free ebook here.

If you want to grow your sales focus on developing authentic relationships with your clients and look for ways to add value. This week we're joined by the Sales Messenger herself, Meredith Messenger, founder of Selling With Soul. You'll learn about the difference between old-school selling (Donut Droppers!) and new-school selling. You'll be challenged to develop deeper relationships with your clients while growing in your understanding of your clients' businesses.