Selling From the Heart Podcast

Authentic relationships need to be combined with authentic value. You can have a great relationship with your prospect or client, but if they don't see your ability to deliver an outcome that is meaningful to them, the deal won't go anywhere. In this episode, Larry and Darrell discuss the importance of understanding the business outcomes your prospects desire. You'll be challenged to think about new ways to uncover and communicate value.

Prepare to be challenged this week by Curt Mercadante, author of the new book, Five Pillars of the Freedom Lifestyle. Authenticity is more than a slogan. Knowing who you are and having a solid sense of self is the key to being successful while finding freedom in your life. You'll appreciate this candid discussion of what it takes to be fulfilled in your career. Thanks to our friends at Send Out Cards!

Whether you are actively seeking a new job or your are simply prospecting for new business, you are constantly doing job interviews. To help, we've invited our friend, Tabitha Cavanagh to the discussion. She's functioned as a sales rep, sales leader, and now, a recruiter. You'll leave this conversation with fresh ideas on how you can build credibility with your future employers or clients.

When it comes to authenticity in sales there are two sides to the coin. Yes, we need authentic relationships, but we also need to bring authentic value. This week you'll hear from the master of differentiation, Lee Salz, bestselling author of Sales Differentiation. You'll be challenged to truly get to know the business issues your clients and prospects face so you can add value so you can achieve equal business stature.

You are in for an inspiring treat. Todd Caponi, author of The Transparency Sale, stumbled across an epiphany that changed his sales career and led him on a journey to discover the power of radical transparency. Join us as he shares why being transparent and leading with your flaws might be the key to your next level of success. Thanks To Our Friends at Send Out Cards

This week we're joined by Amy Volas to discuss the topic of leading tenured sales professionals. Amy has deep experience in sales having functioned as a top-performing rep, sales manager, and now, a recruiter. If you lead a team with major account/enterprise reps, listen to be challenged with ideas on how to lead high performance reps. If you are a high-earning rep, you'll appreciate the perspective in this episode.Watch the Episode TrailerWEBINAR: How To Keep From Losing Your Largest Account Thank you to our friends at Send Out Cards!

As a tenured sales professional, you have worked hard to build their book of business. Now what are you going to do to protect the accounts you've built? This week, Larry and Darrell peel back the onion on the topic of how to protect your current accounts.During the podcast we mention our upcoming web class: How To Keep From Losing Your Largest Accounts. Join us for the next session. Click on the image below for more details or visit webinars.sellingfromtheheart.net.

Want to build more credibility and deeper connection with your prospects and clients? This week you'll hear from the father of CRM, Jon Ferrara. He created Goldmine in the late 80's and is the founder of Nimble. We'll take a deep dive into how to build your brand as a trusted advisor. Prepare to be challenged in the fun and provocative discussion!

Following a successful career in sales leadership inside several of the world's largest financial services companies, Mark C. Crowley began to reflect on what drove his success. It turns out that the key to success was putting his heart at the core of all of his business interactions. Mark is the author of the best-seller, Lead From The Heart: Transformational Leadership For The 21st Century. You'll be inspired as you hear his perspective on the importance of being authentic and human in all of your relationships.

This week we're joined by the legendary Jack Hubbard to talk about trust, value, and selling from the heart. He's helped over 69,000 bankers become a resource to their clients. We'll explore the importance difference between cross-selling and cross-solving. With trust-based selling, it's "Me + You vs. Your Problem. Thanks To Our Friends at Send Out Cards!https://www.sendoutcards.com/u/fromtheheartcards