Selling From the Heart Podcast

Carson V. Heady is the founder behind Salesman on Fire LLC, an internationally recognized sales leader and bestselling author. Known as the “#1 Social Seller in Tech,” Carson has generated over $1 billion in revenue and developed a dynamic approach to modern selling that blends authentic storytelling, mindset mastery, and AI-powered strategy. Through coaching, keynotes, and high-impact content, he equips individuals and teams to outperform—selling with purpose, passion, and heart.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Carson Heady, an internationally recognized sales leader and bestselling author. They explore what it truly means to sell from the heart by prioritizing authenticity, service, and genuine value creation. Carson shares insights from his new book, Unbeatable, unpacking how to navigate corporate politics, align personal and organizational goals, and become irreplaceable in a competitive landscape. He also highlights the importance of internal selling, mindset discipline, and continuous growth to achieve lasting success. KEY TAKEAWAYSSelling from the heart means adding value, serving others, and building authentic relationships.Sales is a noble profession when driven by purpose and integrity.Internal selling—building relationships within your organization—is as important as external selling.Building harmony between your company and your customer leads to long-term success.To become unbeatable and irreplaceable, focus on your unique strengths and invest in personal and professional growth.The sales landscape is always evolving—adaptability and continuous learning are non-negotiable.HIGHLIGHT QUOTESSelling from the heart is all about embodying what matters most... adding value and being at the pulse of those that we serve.Sales is a very, very noble profession. Remember that if we come at it with the right mindset.If you want to become unbeatable and irreplaceable, you have to invest in your growth both personally and professionally.You have choices every single day. What are you going to do when you get that unfair quota? You’ve got to still put one foot in front of the next and do the next right thing.📌 FOLLOW THE CONVERSATIONConnect with Carson V. Heady:➡️Carson's LinkedIn: https://www.linkedin.com/in/carsonvheady/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you’re new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don’t Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can’t be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon’t try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.📌 FOLLOW THE CONVERSATIONConnect with Dr. Yaniv Zaid:➡️Dr. Yaniv's LinkedIn: https://www.linkedin.com/in/yanivzaid/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Forrest Derr is a Fractional COO, EOS® Integrator, and founder of Derr Consulting. Specializing in helping business leaders bring structure to chaos, Forrest partners with organizations to align strategy with execution, drive accountability, and scale efficiently, all while preserving company culture.A former full-time Integrator for companies running EOS, Forrest now works across industries as a trusted operator, advisor, and community builder. He's known for his "net weaving" philosophy, a high-impact approach to sales and growth through authentic relationship-building and value-first connections.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with Forrest Derr, a Fractional COO and EOS Integrator, to explore the concept of net weaving, a powerful, service-driven alternative to traditional networking.Instead of collecting business cards, Forrest builds genuine connections by helping others succeed first. He shares how consistent, intentional introductions can turn into real relationships, collaborative communities, and a full sales pipeline.Whether you're a sales professional, executive, or entrepreneur, this episode will show you how serving others without expectation can unlock exponential business growth. KEY TAKEAWAYSNet weaving > networking — it's about connecting people selflessly, not extracting value.Long-term play — relationships take time, but deliver consistent, compounding rewards.Build small groups — foster trust and collaboration by creating purpose-driven communities.Your network is your asset — when people work with you, they also gain access to your connections.Pipeline through generosity — helping others fills your funnel more effectively than pitching.Give freely — offer ideas, referrals, and introductions without keeping score.HIGHLIGHT QUOTESIt’s not about making the sale—it’s about making the connection.Net weaving is trying to meet people to figure out who you can introduce.When you get me, you don’t just get me—you get my entire network.The pipeline will come because your people are going to refer business to each other.📌 FOLLOW THE CONVERSATIONConnect with Forrest Derr:➡️Forrest's LinkedIn: https://www.linkedin.com/in/forrestkderr/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lee Salz is the founder and CEO of Sales Architects®, a globally recognized sales management strategist, bestselling author, and keynote speaker. Widely respected for challenging outdated sales methods, Lee equips organizations with powerful sales strategies, playbooks, and processes that drive explosive, profitable growth.His insights have helped hundreds of companies differentiate themselves and develop world-class salesforces. As the author of several bestsellers—including Sales Differentiation and his latest, The First Meeting Differentiator—Lee is on a mission to transform how companies approach sales conversations, starting with the very first meeting.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome back Lee Salz for an insightful conversation about the critical role of the first meeting in the sales journey.They explore what it means to sell from the heart—leading with authenticity, human connection, and emotional awareness. Lee explains why most sales professionals fail to differentiate themselves early on and how to fix it.From practical strategies to ask emotive questions, to why you should always end meetings with clear next steps, this episode is a goldmine of advice for sales professionals who want to build deeper trust, deliver meaningful value, and win more deals. KEY TAKEAWAYSAuthenticity wins — make people feel seen, heard, and valued.Meaningful value comes from understanding the client’s emotional and strategic needs.Emotions drive decisions, but most sellers only use logic—learn how to tap into both.Differentiate in the first meeting by asking better questions and leading with empathy.Clarity matters — end every meeting with clear next steps and a follow-up.Language is powerful — say “investing time,” not “spending time.”HIGHLIGHT QUOTESPerson before prospect. Until you understand them as a person, you can’t possibly have them as a prospect.Don’t forget to say: ‘Thank you for investing time with me today.’ Not spending time, nvesting it.People buy based on emotion and justify their decisions with logic—but nobody’s doing it.The problem with your case is it’s all facts, no heart—and the jury isn’t buying it.📌 FOLLOW THE CONVERSATIONConnect with Lee Salz:➡️Lee's LinkedIn: https://www.linkedin.com/in/leesalz/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike Stromsoe is a highly respected insurance agency owner, elite coach, and the founder of Unstoppable Profit Producer (UPP). With more than 35 years of industry experience, Mike is on a mission to help agency leaders, sales teams, and entrepreneurs grow revenue, build meaningful relationships, and develop systems that lead to long-term success.His signature People, Processes, Promotion formula has helped thousands build high-trust businesses fueled by discipline, purpose, and heart. Mike is known for his relentless focus on personal development, team excellence, and his ability to simplify success into actionable, repeatable strategies.SHOW SUMMARYIn this episode of Selling from the Heart, Mike Stromsoe shares his journey from insurance agency leader to the founder of Unstoppable Profit Producer. Larry Levine and Darrell Amy dive deep into Mike’s People, Processes, Promotion framework and explore what it means to build a business centered around authenticity, trust, and purpose.Mike reveals key lessons from his decades of experience, including how to disqualify non-ideal clients, the importance of consistency and focus, and how to apply timeless principles from legends like Earl Nightingale. He also stresses the need for self-investment and creating teams that reflect your values.This conversation is packed with high-impact takeaways for sales professionals and business owners who want to build lasting success—from the heart. KEY TAKEAWAYSAuthenticity builds trust, and trust builds revenue.Adopt a “serve-first” mindset: It’s not about you—it’s about the client.Disqualifying the wrong clients is as important as qualifying the right ones.Consistency, discipline, and focus are the real keys to growth.Invest in your own development—you are your greatest asset.Legendary thinkers like Earl Nightingale still offer timeless wisdom.Core values guide business strategy and people decisions.Build a team of A-players, not just available players.HIGHLIGHT QUOTESTell them like it is. If you don’t know the answer, tell them you’ll get the right answer. Remember, you are here to serve them.You can only be satisfied with A players on your team. Only the best, not the best available.The number one reason people don’t achieve what they want is lack of consistency.There’s no such thing as time management. The only thing you must manage is your focus.📌 FOLLOW THE CONVERSATIONConnect with Mike Stromsoe:➡️Mike's LinkedIn: https://www.linkedin.com/in/mikestromsoe/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chad Eudy is a passionate advocate for servant leadership with over 30 years of experience at FHI. Rising through the ranks from Handler to Senior Regional Manager, and now serving as VP of Leadership Development, Chad founded Leadership Laces, an FHI company dedicated to crafting leadership development programs that drive measurable team growth.Chad previously held corporate roles as Director and SVP of HR and Leadership Development. A proud US Navy veteran, he embodies service, commitment, and impact—both in business and through global mission work. He’s dedicated to helping leaders live out their purpose, lead with love, and transform their teams from the inside out.SHOW SUMMARYIn this episode of Selling from the Heart, Chad Eudy shares how his Navy service, family legacy, and corporate leadership journey have shaped his philosophy around servant leadership. From frontline roles to the executive boardroom, Chad illustrates how leading with purpose, aligning your passion, and showing up with authenticity leads to powerful, lasting influence.He, Larry, and Darrell explore how sales professionals can elevate performance by focusing on impact over outcomes. The conversation touches on virtual assistants, the importance of living your "why," and how to measure the real success of leadership—not just by dollars, but by lives changed. KEY TAKEAWAYSServant leadership aligns passion and purpose to create meaningful impact.Sales success follows when your motive is to make a difference, not just a deal.Your personal values should drive who you serve and how you sell.Service-first sales builds trust and emotional connection with clients.Sales is more effective when focused on long-term relationships over short-term wins.Virtual assistants can help free time to focus on serving more deeply.Measure success by engagement and lives touched, not just transactions.Detach from outcomes; attach to people.HIGHLIGHT QUOTESWhen your purpose and your passion align, it accelerates your potential to prosper.Are you more into making a dollar or are you more into making a difference?You have to define your why before you identify your who.Touch a heart before you ask for a hand.📌 FOLLOW THE CONVERSATIONConnect with Chad Eudy:➡️Chad's LinkedIn: https://www.linkedin.com/in/chad-eudy-7605ab80/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Scott Ramey is a keynote speaker, coach, and founder of the Scott Ramey Group, with 30+ years of experience helping high-performing leaders and sales professionals overcome anxiety, build authentic relationships, and communicate with clarity. He's the creator of The Ramey Method and The Resonance Edge™, frameworks that empower individuals and teams to unlock their true presence and lead with heart.Scott previously held leadership roles at Transamerica and AIG/Corebridge Financial and brings real-world insights to every client interaction. His mission is to help others elevate their influence by resonating with authenticity.SHOW SUMMARYIn this episode of Selling from the Heart Podcast, Larry and Darrell sit down with Scott Ramey to unpack the concept of resonance—how leaders and sales professionals can communicate with clarity, manage their energy, and build trust through authentic presence. Scott shares his personal journey dealing with anxiety in high-pressure roles and explains how intentional vulnerability and humility strengthen leadership. This conversation is packed with actionable insights for anyone looking to create genuine connections and lead with heart. KEY TAKEAWAYSResonance Drives Results: Aligning tone, presence, and clarity creates deeper trust and performance.Less Is More: Powerful communication means fewer, more intentional words.Energy Matters: Your internal state impacts how others receive you—manage it wisely.Authenticity is Magnetic: Real, heart-centered leadership attracts trust and connection.Give Yourself Grace: Anxiety is common—embracing it with compassion builds resilience.Clarity Over Quantity: It’s not about saying more—it’s about saying what matters.HIGHLIGHT QUOTESIt’s less about what you think you want to convey and what really needs to be conveyed.You don’t need more time, you need fewer words.We can change the situation by the energy we bring into the setting.Resonance doesn’t shift, even when products and services do.📌 FOLLOW THE CONVERSATIONConnect with Scott Ramey :➡️Scott's LinkedIn: https://www.linkedin.com/in/scott-ramey/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeff Hancher is a USA Today bestselling author, executive coach, and veteran. With over two decades of leadership experience in Fortune 500 companies and successful entrepreneurial ventures, Jeff founded Jeff Hancher Enterprises to help leaders unlock their full potential. His coaching focuses on developing high-trust cultures through clear communication, honest feedback, and emotional intelligence. Known for his “firm feedback with heart” philosophy, Jeff empowers leaders and sales professionals to grow their influence and drive lasting results.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Jeff Hancher, bestselling author and executive coach. Jeff introduces a practical leadership framework built on three pillars: clear expectations, regular feedback, and meaningful accountability. The conversation explores how leaders can build trust without being soft and hold people accountable without being harsh. Jeff’s insights are packed with real-world examples—from sales management to team dynamics—and his firm-yet-empathetic approach serves as a roadmap for leaders who want to inspire, not just instruct. KEY TAKEAWAYSAuthenticity builds influence—whether in sales or leadership.Selling from the heart means understanding and empathizing with motives, not just pushing products.High-performing teams thrive on trust, which is built through consistency and clarity.Accountability begins with clear expectations and consistent, caring feedback.The most respected leaders are those their teams don’t want to disappoint.Pre-call preparation often matters more than pitch delivery.Emotional intelligence transforms tough conversations into growth moments.HIGHLIGHT QUOTESThe goal is not to be a boss people report to. The goal is to be a leader that people don’t want to let down.Firm feedback in a fragile world must be delivered in a loving, caring way—iron fist, velvet glove.Sometimes, putting more time into pre-call planning than delivering your pitch is where we need to spend our time.We can literally help people reach their fullest potential—and the hard conversations will be returned with ‘thank you.’📌 FOLLOW THE CONVERSATIONConnect with Jeff Hancher:➡️Jeff's LinkedIn: https://www.linkedin.com/in/jeff-hancher/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike Robbins is a bestselling author, keynote speaker, and leadership expert who helps sales professionals and teams boost performance through trust, authenticity, and meaningful connection. A former pro baseball player turned thought leader, Mike works with top companies to cultivate cultures where people show up fully, communicate openly, and lead from the heart.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Mike Robbins, a bestselling author, leadership expert, and former pro baseball player. They discuss the importance of authenticity, vulnerability, and building genuine human connections in sales. The conversation highlights the role of personal and professional credibility, the impact of being present, and the value of bringing your whole self to work. Mike shares insights from his book 'Bring Your Whole Self to Work' and his professional journey, emphasizing that creativity and human connection are key differentiators in the sales profession. KEY TAKEAWAYSPrioritize genuine human connection over simply closing deals.Authenticity and vulnerability build trust and unlock creativity.Sales success comes from showing up as your whole self, not a polished persona.Personal credibility—being relatable and trustworthy—is as important as professional credibility.Being present and truly listening to others is essential in sales.Embrace your quirks; authenticity resonates more than perfection.HIGHLIGHT QUOTESWhen you bring your whole self to work—vulnerabilities, values, and your voice—you unlock performance, creativity, and connection like never before.Sometimes, putting more time into pre-call planning than delivering your pitch is where we need to spend our time.Firm feedback in a fragile world must be delivered in a loving, caring way—iron fist, velvet glove.The goal is not to be a boss people report to. The goal is to be a leader that people don’t want to let down.📌 FOLLOW THE CONVERSATIONConnect with Mike Robbins:➡️Mike's LinkedIn: https://www.linkedin.com/in/mrobbins/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bob Moesta is a renowned innovator and the co-creator of the Jobs to Be Done (JTBD) framework. As President of The ReWired Group and Research Fellow at the Christensen Institute, Bob has helped launch over 3,500 products. His latest book, Job Moves, offers a step-by-step roadmap for making meaningful career progress. With teaching experience at Harvard, MIT, and Kellogg School of Management, Bob equips leaders and sales professionals with the tools to understand human behavior, align roles with motivation, and foster authentic workplace success.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Bob Moesta, bestselling author and co-creator of the Jobs to Be Done Framework. Bob unpacks the concepts in his new book Job Moves, discussing why people really make career changes and how sales professionals can use these insights to connect more deeply with customers and team members. From aligning jobs with individual energy drivers to redefining job descriptions, Bob shares actionable wisdom for building trust, enhancing retention, and making authentic progress. KEY TAKEAWAYSSelling is about helping people make progress, not just pushing a product.People hire products to do a job—understanding the “why” behind decisions is key.Money isn’t the biggest motivator—respect, fulfillment, and alignment matter more.Employees know early if a job fits; leaders must notice and act accordingly.Negotiating the scope of work, not just pay, leads to greater satisfaction.Job satisfaction increases when roles match a person’s energy—not just skill set.}Hiring for strengths, not idealized roles, builds healthier teams.HIGHLIGHT QUOTESMoney is not the motivator—it’s respect, fulfillment, and making progress.There are people out there who love to do the stuff that you suck at.Don’t settle. Look inward. Find what you're great at and passionate about.If you just change that ratio to 50/50, you don’t even think you’re working.📌 FOLLOW THE CONVERSATIONConnect with Bob Moesta:➡️Bob's LinkedIn: https://www.linkedin.com/in/bobmoesta/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.