Selling From the Heart Podcast

Larry Levine, Darrell Amy
undefined
Jul 19, 2025 • 30min

Overcoming Money Mindset Barriers with Dave Won

Dave Won is a TEDx speaker, Certified Money Coach® (CMC), former Air Force Captain, and founder of Dave Won & Co. He empowers B2B sales teams to overcome money-blocks and shift their mindset toward confident, value-driven conversations that close higher-value deals. Through his unique blend of coaching and neuroscience-informed frameworks, Dave helps sales professionals uncover deep-seated money beliefs and transform their performance from the inside out. SHOW SUMMARYIn this episode of Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Dave Won, a TEDx speaker, certified money coach, and founder of Dave Won & Co. The conversation focuses on the power of self-awareness in sales—especially when it comes to money beliefs that may unconsciously sabotage performance. Dave shares his journey from scarcity-based thinking to transforming the culture of sales teams by addressing money mindset at its core. The discussion explores how early money stories shape our approach to value-based selling and why authentic, client-focused conversations drive better results. KEY TAKEAWAYSAuthentic Selling: Building trust and sincerity is foundational to sustainable sales success.Mindset Matters: Unconscious money beliefs can act as a ceiling that limits your potential.Childhood Influence: Many financial behaviors are rooted in beliefs formed before age seven.Discovery is Ongoing: The sales discovery process should never end after the first call.Self-Sabotage Awareness: Recognizing and addressing your own limiting beliefs prevents lost opportunities.Coaching Matters: Money mindset coaching can unlock confidence and clarity in sales conversations.HIGHLIGHT QUOTESYou will never outsell your money beliefs. Your money beliefs will act as a ceiling.Closing the deal doesn’t necessarily mean victory.It's about identifying the anchor that holds you back to move forward.Whenever money is involved, people can act irrationally. 📌 FOLLOW THE CONVERSATIONConnect with Dave:➡️Dave's LinkedIn: https://www.linkedin.com/in/davewon/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
Jul 12, 2025 • 33min

Deb Method: Setting and Achieving Goals featuring Debra Eckerling

Debra Eckerling is the award-winning creator of the DEB Method®—a simplified goal-setting system designed to help professionals, entrepreneurs, and executives turn big dreams into actionable plans. She is the bestselling author of 52 Secrets for Goal-Setting & Goal-Getting, a dynamic speaker, and a sought-after coach. Through her engaging workshops, speaking events, and content—including her podcasts GoalChat and Taste Buds w/ Deb—she empowers busy professionals to clarify their mission, explore their options, and map out a realistic path to success. Debra has spoken at events for Barnes & Noble and the Women’s National Book Association and is widely recognized for making goal-setting both achievable and energizing.  SHOW SUMMARYIn this episode of Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Debra Eckerling, creator of the DEB Method®. They explore how goal-setting aligned with authenticity can lead to powerful personal and professional transformation. Debra breaks down her proven framework—Determine your Mission, Explore your Options, Brainstorm your Path—and shares real-world strategies to turn vision into action. From identifying a meaningful mission statement to setting up accountability systems, this episode is a must-listen for any sales professional ready to elevate their mindset and results. KEY TAKEAWAYSEmphasize Authenticity: Aligning goals with who you are creates meaningful, sustainable success. The DEB Method® Framework: Determine your mission, explore your options, brainstorm your path. Self-Reflection: Regular check-ins with your values and goals sharpen your direction. Accountability Matters: Use partners or groups to stay focused and on track. Celebrate Wins: Track and celebrate small daily wins to maintain long-term momentum. Joy & Productivity: Set goals that make you feel joyful and fulfilled—not just busy.HIGHLIGHT QUOTES Control what you can control: your mindset, your goals, and how you show up every day.Being who you are—really leaning into your uniqueness and your gifts—and putting that out there is powerful.Give yourself the gift of time to figure out what you actually want.Celebrate the little wins. That’s where long-term progress comes from.| 📌 FOLLOW THE CONVERSATIONConnect with Debra:➡️Debra's LinkedIn: https://www.linkedin.com/in/coastbunny/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
Jul 5, 2025 • 31min

The Concept of the Third Day featuring Dre “DreAllDay” Baldwin

Dre Baldwin is the CEO and Founder of Work On Your Game Inc. A former professional basketball player, Dre has delivered four TEDx Talks, authored 41 books, and amassed over 103 million views on his content. His Work On Your Game MasterClass podcast has over 3,300 episodes and 7.6 million listeners. Dre teaches entrepreneurs, athletes, and business professionals how to master discipline, confidence, and mental toughness to drive performance and consistency.SHOW SUMMARYDre Baldwin is the CEO and Founder of Work On Your Game Inc. A former professional basketball player, Dre has delivered four TEDx Talks, authored 41 books, and amassed over 103 million views on his content. His Work On Your Game MasterClass podcast has over 3,300 episodes and 7.6 million listeners. Dre teaches entrepreneurs, athletes, and business professionals how to master discipline, confidence, and mental toughness to drive performance and consistency. SHOW SUMMARY In this episode of Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Dre Baldwin, also known as Dre All Day. Dre shares the powerful concept of “The Third Day”—the moment where discipline, mindset, and resilience collide. From basketball courts around the world to stages and podcasts that influence millions, Dre reveals how consistency and confidence are key to thriving in sales and life. The episode also highlights how sales professionals can show up as their authentic selves and maintain performance even when motivation is gone. If you're ready to rise above mediocrity and embrace discipline as your edge, this is your episode. KEY TAKEAWAYS The Third Day Concept: The toughest day in any journey is the Third Day—the day you show up without external motivation. It’s also the day that separates amateurs from professionals. Discipline Creates Confidence: Repeated, consistent effort builds internal belief and trust in your abilities. Mindset is Foundational: Success in sales (and life) begins with how you think and view yourself. Take Initiative: The best opportunities come to those who proactively create them. Show Up Authentically: Selling from the heart means showing up as your true self, no matter the setting. Sales as Service: Selling is not about pressure—it’s about helping, guiding, and leading.HIGHLIGHT QUOTES Discipline is the decision that separates the pros from the amateurs.Your moral obligation as a salesperson is to help people, and that’s the only way you make money.Nobody can perform in a way that is incongruent with how they see themselves for an extended period of time.Mindset is the foundation of everything. What you think leads to what you do, and what you do leads to what you get. 📌 FOLLOW THE CONVERSATIONConnect with Dre:➡️Dre's LinkedIn: https://www.linkedin.com/in/dreallday/Discover the mindset that separates pros from amateurs. Get Your FREE Copy of The Third Day here.Explore Dre’s world of high performance here. Download The Sales Discipline System – FREE here!  Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
Jun 28, 2025 • 30min

Curiosity and Trust-Based Influence featuring Connie Kadansky

Connie Kadansky is the President of Exceptional Sales Performance and a Master Certified Coach who helps sales professionals overcome call reluctance and build authentic confidence. With nearly three decades of experience, she empowers individuals to sell with purpose, emotional intelligence, and heart. Connie is a trusted voice in the sales world, featured in outlets like Forbes and the Wall Street Journal, and a passionate advocate for leading with authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Connie Kadansky, President of Exceptional Sales Performance. Connie shares her expertise in overcoming call reluctance, cultivating curiosity, and using trust-based influence in sales. Listeners will discover how to lead with empathy, practice authentic communication, and leverage AI and role-play to boost sales confidence and effectiveness.KEY TAKEAWAYSAuthenticity in Sales: Building trust through genuine, heart-led conversations. Call Reluctance: Identify and address internal resistance with practice and self-awareness. Tactical Empathy: Inspired by Chris Voss, use questions and tone to deepen trust. Curiosity as Emotion: Approach each client with genuine interest and an open mind. Role-Play & Preparation: Practice and feedback sharpen your skills before the stakes are high. Self-Respect & Discipline: Inner work drives external results in sales performance. HIGHLIGHT QUOTES“Curiosity is an emotion. Many people do not know that.”“Self-respect precedes self-discipline.”“Leadership starts with the heart, culture, and success follow.”“Confidence is developed through experience.” 📌 FOLLOW THE CONVERSATIONConnect with Connie:➡️Connie's LinkedIn: https://www.linkedin.com/in/conniekadansky/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
Jun 21, 2025 • 29min

Integrating Faith and Sales Strategies featuring Max Porter

Max Porter is a seasoned business leader and operations strategist with a strong track record in scaling organizations through intentional culture, streamlined processes, and servant leadership. With a background in marketing, consulting, and executive operations, Max brings a people-first approach to business growth.As the author of Self, for Christ's Sake: Biblical Principles for Sales and Business, Max is passionate about aligning faith with professional excellence. He helps companies create sustainable systems and healthy teams while fostering environments where people thrive and feel valued.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Max Porter to explore how faith can influence strategy and authenticity in sales. Max shares powerful insights from his book and personal journey of integrating his Christian faith into his professional life. He discusses the value of transparency, servant leadership, and viewing one's sales territory as a personal business. The conversation offers actionable takeaways for sales professionals seeking to align their values with their work and elevate their impact by selling from the heart.KEY TAKEAWAYSAuthenticity Is Everything – Sales success begins by showing up as your true self.Faith and Strategy Can Coexist – Biblical principles like stewardship, servant leadership, and empathy can enhance business outcomes.Own Your Territory – Treat your role like you're the CEO of your region or vertical.Delegate with Intention – Leveraging virtual assistants can help you stay focused on what matters most: building trust.Creativity and Transparency Win – In today’s skeptical market, openness and innovation go a long way in building relationships. HIGHLIGHT QUOTES"If you’re not selling your authentic self, the customer picks up on that.”“So for me, selling from the heart is finding out what makes you, you—and doubling down on that during the sales cycle.”“You are the CEO of your territory. Treat it like your company.”“Faith isn’t separate from business—it’s the foundation of how I show up every day.” 📌 FOLLOW THE CONVERSATIONConnect with Max:➡️Max's LinkedIn: https://www.linkedin.com/in/max-porter-369bab46/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
Jun 14, 2025 • 31min

Practical AI Tips for Sales Professionals featuring Morgan J Ingram

ABOUT THE GUEST(S)Morgan J. Ingram is a dynamic sales strategist, keynote speaker, and content creator who specializes in modern sales development and personal branding. As Founder and CEO of AMP Social, Morgan is passionate about helping sales professionals level up their skills through mindset shifts, storytelling, and authentic engagement.Widely recognized for his impactful content and his YouTube series The SDR Chronicles, Morgan empowers sales teams to build trust, create meaningful conversations, and succeed by showing up as their true selves.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Morgan Jay Ingram, VP of Go-To-Market Talent and Development at Amp Social. The discussion highlights the importance of genuine storytelling, leveraging AI to enhance productivity, and maintaining authenticity amidst rapid technological advancements. Morgan shares valuable strategies on how sales professionals can use AI as an ally while staying true to their craft and building meaningful relationships with clients.KEY TAKEAWAYSThe importance of authentic leadership and building trust in the sales profession. The significance of storytelling and connection in maintaining relevance in a world influenced by AI. Leveraging AI as a tool to enhance productivity rather than a replacement for human skills. The focus on immersing oneself in their craft and industry to truly "sell from the heart." The impact of technology, especially AI, on the sales profession and how sales professionals can adapt.QUOTES"Great leadership doesn't stop with sales. It starts at the top with CEOs who inspire, trust, create meaningful cultures, and lead with purpose." "Selling from the heart comes from immersing yourself in the craft of what you do and finding alignment in the passion or excitement of what you sell." "If you're immersed in your craft and sales, you're immersed in the industry, and then I think that's selling from the heart because you're gonna have empathy from both lenses." "AI is an incredible assistant in terms of streamlining things. Think of it as a free assistant that can help you take steps that you struggle with." "AI can actually filter through the noise, but it is only a mirror of you. If your outputs are bad, it means you're not doing the right thing to begin with."Learn more about Morgan J Ingram.LinkedIn: https://www.linkedin.com/in/morganjingramamp/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at 👉 www.culturefromtheheart.com!🎧 Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust WorldNow available on Audible! Transform your sales approach with insights that matter.  https://a.co/d/bOgH6Ig📺 Subscribe to Our YouTube Channel — Selling from the HeartGet exclusive access to the latest episodes, leadership strategies, and sales tips. https://www.youtube.com/@SellingFromtheHeart💡 Your Daily Dose of Inspiration:Start each day with the motivation you need.https://daily.sellingfromtheheart.net/
undefined
Jun 7, 2025 • 33min

The Power of Big, Audacious Goals featuring Barbara Daoust

Barbara Daoust is a success coach, mindset strategist, and transformational speaker who helps professionals break through self-limiting beliefs and step into their highest potential. As a consultant with the Proctor Gallagher Institute and founder of Barbara Daoust Coaching, she combines mindset mastery with practical strategies to empower people to lead with passion, purpose, and authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Barbara Daoust for a powerful conversation about mindset, belief, and the heart of sales success. Barbara shares how authentic selling begins with authentic thinking—challenging self-imposed limitations and stepping boldly toward “big, audacious goals.” The conversation explores how shifting paradigms, embracing emotional intelligence, and leading with heart can transform both sales results and personal growth.KEY TAKEAWAYSAuthenticity in Sales: Real trust is built by moving beyond the script and connecting heart-to-heart.Breakthrough Mindset: Challenging self-limiting beliefs opens the door to new levels of personal and sales success.Big, Audacious Goals: Bold goals reveal inner resistance—and offer the path to exponential growth.Mindset + Skillset: Mastering your thoughts and emotional state is as important as mastering your sales process.Customized Growth: There’s no one-size-fits-all approach—each person must shift their unique paradigms to unlock success. HIGHLIGHT QUOTES“Feeling is just vibration. And so when we can connect to the feeling place, that’s when our heart opens up.”“Understand the foundation around the script, but make it your own in a way that you feel comfortable delivering.”“Next level, new devil.”“Most people tiptoe safely to their death with their dreams buried inside.” 📌 FOLLOW THE CONVERSATIONConnect with Barbara:➡️Barbara's LinkedIn: https://www.linkedin.com/in/barbaradaoust/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
May 31, 2025 • 33min

Success Comes from Empowering Others featuring David Trent

David Trent is a seasoned entrepreneur, mentor, and advocate for heart-centered leadership in business. With over three decades of experience, he founded and led Trent Capital Management, growing it to over $1 billion in assets under management before his exit at age 60. Today, as the founder of Trent Premier Growth and M&A advisor with Optima M&A, David dedicates his life to mentoring purpose-driven entrepreneurs and leading CEO peer groups. His book, Elevate Others: Lessons for Purpose-Driven Entrepreneurs, champions the belief that real success is achieved by lifting others.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Trent, entrepreneur, mentor, and author of Elevate Others. David shares wisdom from his journey of building a billion-dollar firm and how leading with authenticity, integrity, and purpose helped shape his legacy. The conversation highlights heart-centered leadership, mentorship, personal growth, and the idea that real success comes not from taking, but from giving and empowering others.KEY TAKEAWAYSAuthentic Leadership: Leading with values and heart builds deep trust and company culture.Elevate Others: Success grows when you intentionally help those around you thrive.Personal Growth: Working harder on yourself than your job creates long-term fulfillment.Mentorship Matters: Great mentors accelerate personal and business breakthroughs.Sales Mindset: Think like a solo entrepreneur—own the mission and the client relationships.Resilience Pays: Setbacks and early struggles are the proving grounds of leadership.Educate to Earn Trust: Educational selling disarms resistance and builds credibility. HIGHLIGHT QUOTES"You feed your ego by helping others.""Work harder on yourself than you do on your job.""Failure is the condiment that gives success its flavor.""When leadership starts with the heart, culture and success follow." 📌 FOLLOW THE CONVERSATIONConnect with David:➡️David's LinkedIn: https://www.linkedin.com/in/david-trent-82612016/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
May 24, 2025 • 33min

Learn to Love Selling featuring Mark Cox

Mark Cox is the Founder of In the Funnel Sales Coaching and one of the most trusted voices in B2B sales leadership. With over 20 years of experience leading complex sales and building high-performance teams, Mark is on a mission to elevate the sales profession through integrity, process, and repeatable strategies. His no-fluff, practical approach empowers professionals to build trust, close more business, and fall in love with selling again.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Mark Cox, founder of In the Funnel Sales Coaching and author of Learn to Love Selling. Together, they explore what it really takes to build a successful, heart-centered sales career. Mark shares why authenticity matters more than ever and explains how cultivating a growth mindset, lifelong learning, and a consultative approach creates lasting success. Through personal stories and real-world tactics, this conversation equips sales professionals to confidently navigate change and connect more deeply with clients.KEY TAKEAWAYSAuthenticity in Sales – Showing up as your true self builds credibility and trust with clients.Always Be Learning – Growth-minded salespeople thrive by consistently improving their skills and knowledge.Consult, Don’t Just Close – Reframe your role from “seller” to “trusted advisor” to deepen value.Reframe the Challenge – Changes in the market are chances to offer fresh solutions.Personalized Outreach Matters – Research and preparation elevate your sales conversations. HIGHLIGHT QUOTES“We have to be learn-it-alls, not know-it-alls.”“Sales is a noble profession, and that’s why I’m glad you wrote this book, Learn to Love Selling.”“These just can’t be words. If you're going to use ‘trusted advisor,’ you have to back it up.”“You may be selling the same product, but the problem is different—and the solution must be reframed.” 📌FOLLOW THE CONVERSATIONConnect with Mark:➡️Mark''s LinkedIn: https://www.linkedin.com/in/markandrewcox/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
undefined
May 17, 2025 • 33min

Sales Success Through Authenticity and Emotional Connection featuring David Priemer

David Priemer, Founder of Cerebral Selling and former Salesforce VP of Commercial Sales, blends science and empathy to transform sales leadership. A bestselling author and Adjunct Lecturer, David’s work has been featured in Harvard Business Review, Forbes, and more. Known as the “Sales Professor,” he brings over 20 years of high-growth leadership experience to the conversation.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Priemer, author of Sell the Way You Buy and founder of Cerebral Selling. Together, they explore the powerful intersection of emotion and authenticity in modern sales. David breaks down how buyer decisions are emotionally driven, even in B2B, and how sales professionals can tap into that by being human, intentional, and genuinely curious. With insights from neuroscience and psychology, David explains how the best sellers aren't pitch machines, but emotional architects who create memorable buying experiences rooted in trust. This episode is a masterclass on connecting with your buyer's heart before asking for their wallet.KEY TAKEAWAYSFeelings Drive Buying Decisions: Customers make purchases based on emotional resonance, not just logic or features.Authenticity Builds Trust: Selling with empathy and authenticity helps establish credibility and long-term relationships.The Buying Experience Is the Product: The way a client feels during the sales process often matters more than the product itself.Embrace Curiosity: Asking better questions helps uncover emotional motivators and deepens connection.Sales as Emotional Engineering: Top sellers shape the emotional narrative of the buying journey. HIGHLIGHT QUOTES"Selling from the heart means selling with humanity and authenticity.""What are people actually buying? It's feelings.""The experience is the product.""Whether you believe or you don't, your customers can tell."📌FOLLOW THE CONVERSATIONConnect with David:➡️David's LinkedIn: https://www.linkedin.com/in/dpriemer/Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.netADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app