

Ourselves Podcast
Ourselves
OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.
Made by ourselves, for ourselves.
Made by ourselves, for ourselves.
Episodes
Mentioned books

14 snips
Sep 19, 2025 • 2h 24min
Music Video Legend Turned Netflix Director: The Untold Story of Anthony Mandler
Join Anthony Mandler, a legendary director and visual architect known for his iconic work with artists like Rihanna and Jay-Z, as he shares insights from his creative journey. Discover how he transitioned from photography to directing, navigating the complexities of the music industry while building trust with artists. Anthony delves into the crafting of cinematic music videos and the bold moves that defined his career. He also reflects on the future of filmmaking, including the impact of AI, and the importance of personal experience in storytelling.

Sep 5, 2025 • 1h 43min
From designing Justin Bieber’s Tours to Building the Future of Crypto: This is Figge
From Twilight dream sequences to designing visuals for Ariana Grande, Justin Bieber, and the Super Bowl halftime show, Figge has helped shape the visual language of modern entertainment. In this guest episode, we explore how he transitioned from film school to visual effects, pioneered cinematic content for concerts during the rise of LED walls, and helped launch iconic moments like Kanye West’s Glow in the Dark tour.
We also get into how Figge co-founded Possible, a trailblazing studio that builds cinematic experiences for live shows around the globe. Later, we explore his shift into the crypto world, co-founding We Knew and joining Yuga Labs, the creative force behind Bored Ape Yacht Club and Otherside. From NFTs to digital apparel, AI, and composable blockchain assets, this episode is packed with insights for creatives who want to stay ahead of the curve.
00:00 Intro
02:46 Early Inspirations and Film School
11:01 Creating Value in Your Career
14:32 Entering the World of Live Events
21:09 The Rise of LED Walls in Concerts
24:56 Kanye West's Glow in the Dark Tour
32:57 Opening of the Wizarding World of Harry Potter
33:24 Creating Visual Effects for Hogwarts
33:46 Founding Possible: A New Venture in Live Event Cinematics
36:58 Identifying and Capitalizing on Niche Markets
38:57 Chasing Passion Over Money
40:02 The Importance of Upskilling and Continuous Learning
42:32 Collaborating with Lady Gaga
49:06 Working with Ariana Grande: The Sweetener Tour
53:30 Concert Visuals for Justin Bieber
56:00 Super Bowl Halftime Shows: Behind the Scenes
59:45 The Booming Entertainment Scene in the Middle East
01:02:37 Transitioning to Crypto: The Birth of We Knew
01:09:23 Venture Capital vs. Bootstrapping: Lessons Learned
01:10:50 Challenges in the Crypto World
01:11:36 The Philosophy of a Thousand True Fans
01:13:12 Profile Pictures and Digital Collectibles
01:14:07 The Rise of Digital Apparel
01:15:05 NFTs and Their Evolution
01:16:01 Composability in Blockchain
01:18:22 The Future of Crypto and NFTs
01:26:41 The Role of AI in Creativity
01:29:10 Yuga Labs and Its Projects
01:30:28 The Community of Bored Ape Yacht Club
01:33:02 The Future of Digital Assets
01:38:11 Pressure is a Privilege
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Aug 12, 2025 • 21min
How I turned 1,000 rejections into a full-time filmmaking career
Rejection can feel like a dead end, but it’s often a detour to success. The host shares their journey of pitching over 1,000 projects, revealing how each 'no' transformed into a lesson learned. They emphasize that rejection isn’t personal but situational, offering practical tips on refining pitches and building relationships. The discussion also highlights the importance of detaching your identity from outcomes and protecting your creative joy. Tune in for insights on turning setbacks into opportunities and the relentless pursuit of passion.

Jul 24, 2025 • 2h 15min
Taylor Swift's Director Is Coming Out With a New MOVIE!
From directing iconic music videos for Britney Spears and Eminem to working with Taylor Swift on some of the most defining visuals of the last decade, Joseph Kahn has built a legacy few can rival. In this episode, Joseph takes us through his journey, from dropping out of NYU with $25,000 in debt and hustling his way through Texas rap videos, to becoming one of the most sought-after directors in music and commercial filmmaking.
We dive into his unconventional start, the art of bullshitting with confidence, and the calculated risks that shaped his style. Joseph gets honest about the industry: how to sell success before you have it, why directing is lying, and how he landed his first big video gigs with Def Jam. We also break down his treatment-writing process in the ’90s, shooting without storyboards, and building unshakable trust with artists like Taylor Swift and Mariah Carey.
This conversation is a must-listen for filmmakers, creatives, and anyone navigating the tension between commerce and art in visual storytelling. We end with a deep look at his newest feature ICK: a genre-bending, creature-feature fever dream he’s betting big on.
00:00 Intro
03:09 The Journey to Becoming a Director
12:06 Overcoming Cultural and Academic Challenges
17:43 The Hustle in the Early Career
22:26 Breaking into the Industry
39:48 Joseph Kahn's Treatment Style in the 90s
40:35 Improvisation in Music Video Production
42:34 Building Trust with Artists
45:09 Managing Production Companies
52:42 The Role of Social Media in Filmmaking
58:35 Challenges in Music Video Production
59:40 Iconic Music Videos and Creative Freedom
01:07:06 Biggest Productions and Working with Taylor Swift
01:12:10 The Call from Taylor Swift
01:12:27 Creating the 'Blank Space' Music Video
01:14:23 Collaborating with Taylor Swift
01:16:56 Mariah Carey's Sense of Humor
01:19:05 AI in Filmmaking
01:28:19 Challenges in the Commercial Industry
01:37:35 The Reality of Director Jail
01:42:59 Making Independent Films
01:45:42 Challenges of Promoting an Independent Film
01:46:59 Passion for the Movie and Its Unique Elements
01:47:55 Blink 182, All American Rejects, Soundtrack Licensing and Its Impact
01:49:47 Inspiration Behind the Creature Feature ICK
01:56:57 Directing and Casting Insights
02:05:49 The Importance of Family in Filmmaking
02:12:17 Final Thoughts and Future Plans
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Jul 16, 2025 • 1h 45min
The Dance Legend Behind Chris Brown, BTS, and Usher
At just 23, Josh Smith was choreographing for the biggest names in music: Chris Brown, Usher, BTS, Ciara, and more. But his journey started way outside the industry playbook. In this raw and powerful episode, Josh opens up about being rejected, breaking into the dance world with no agent, and how one last-minute audition changed everything.
From crashing a Disney audition to touring the world with Usher, this is the unfiltered truth about what it takes to build a sustainable dance career, including the money, the mindset, and the hustle no one talks about.
Whether you're a dancer, creative, or just chasing a dream, this interview will shift your perspective.
00:00 Intro
02:06 Childhood and Early Dance Influences
03:44 Middle School Dance Beginnings
10:01 High School and Developing Skills
11:33 Transition to Atlanta
13:50 America's Best Dance Crew Experience
15:51 First Professional Gigs
21:13 Dealing with Rejection and Perseverance
29:46 Landing Major Artist Collaborations
30:48 Mentorship and Career Growth
32:02 Loyalty and Big Break with Usher
34:38 Touring with Usher
41:29 The Role of Dance Agents
46:07 Sustaining a Dance Career
52:17 Adapting as You Get Older
01:00:34 Transitioning to Choreography
01:02:27 Working with Chris Brown
01:09:43 The Role of Choreographers in Dance
01:10:31 The Challenges of Filming Dance
01:10:40 Editing Dance Videos
01:12:30 The Impact of TikTok on Dance
01:23:45 Finding Inspiration for Choreography
01:32:47 Advice for Aspiring Dancers
01:36:28 Dream Collaboration with Michael Jackson
01:39:30 Meaningful Compliments and Legacy
01:42:38 Final thoughts
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Jul 4, 2025 • 28min
How to build a FULL-TIME career as a filmmaker from NOTHING
Explore the evolving world of filmmaking in 2025, where everyone has access to powerful cameras but faces fierce competition. Discover the importance of building a strong portfolio and choosing a niche to stand out. Learn about diverse income sources, from commercial projects to digital assets and stock licensing. Dive into the challenges of freelancing, creative burnout, and the quest for stability amid the hustle. Gain real insights from a filmmaker’s journey in the music video scene to achieving financial security.

Jun 20, 2025 • 2h 2min
From Post Malone in the Studio to Trading Millions in Crypto: Seeno Shahrooz Tells All
From producing and marketing for some of today’s biggest artists to making major moves as a crypto investor, Seeno Shahrooz has quietly built an empire behind the scenes. In this episode, we dive deep into Seeno’s origin story, from Persian radio stations in New York to running his own recording studio in Los Angeles. He opens up about navigating hustle culture, pivoting from production to artist management, building a six-figure studio from scratch, and finding peace in a chaotic industry. This one’s full of wisdom for creatives, entrepreneurs, and anyone chasing something bigger.
00:00 Intro
01:45 Reflecting on Brotherhood and Collaboration
03:17 Early Encounters and Industry Connections
07:27 Navigating the Music Industry as an Iranian
11:42 From Engineering to Production
13:43 Building his studio Ohm House
16:37 The Importance of Work-Life Balance
33:45 Advice for Aspiring Creatives
41:25 The Survival of the Fittest in Creative Careers
42:37 Director X and the Legacy of Quality Work
43:58 Christopher Nolan: A Case Study in Passionate Filmmaking
46:15 The Struggles and Rewards of Artistic Creation
47:36 The Role of Management in the Music Industry
50:59 Balancing Masculine and Feminine Energies
55:45 Leading with Compassion in Creative Fields
01:01:21 Creating Art for Yourself
01:12:00 The Evolution of Music Promotion
01:20:03 Advice for New Artists with Limited Resources
01:22:03 Building an Audience
01:22:42 Curating a Catalog
01:23:49 The Importance of Persistence
01:24:48 Financial Realities in Creative Industries
01:25:52 Attaching to an Artist
01:27:38 Starting Out as a Mixer
01:28:23 Management and Networking
01:29:55 Entrepreneurial Spirit
01:35:13 Getting Rich from Cryptocurrency
01:36:00 Understanding Blockchain and NFTs
01:57:57 Final Thoughts
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Jun 12, 2025 • 42min
How AI Will Replace Your Job
In this eye-opening solo episode, I dive headfirst into the unsettling reality of AI's rapid takeover, across tech, blue-collar jobs, filmmaking, and creativity itself. From Google’s terrifyingly realistic AI-generated videos to the silent extinction of human-crafted art, this is a brutally honest look at how fast everything is changing. Whether you're an artist, a coder, or just someone trying to make sense of it all, this episode will challenge how you see the future, your job, and your own identity. Buckle up. We're all in this together.
00:00 Intro
02:29 The Future of Tech Jobs
07:42 AI's Takeover of Blue Collar Jobs
09:53 AI in the Film Industry
10:19 The Evolution of Filmmaking
11:33 The Democratization of Creation
12:17 AI's Role in Modern Filmmaking
16:02 The Human Element in Creativity
18:26 The Reality of Capitalism and AI
19:42 AI vs. Human Creativity: A Case Study
23:09 The Future of AI in Filmmaking
23:23 AI and Screenwriting: A Mixed Bag
24:41 AI in Storyboarding: A Game Changer
26:07 The Impact on Storyboard Artists
26:54 Graphic Designers and AI Controversies
27:50 AI in Camera Operations
28:35 Humanoid Robots on Film Sets
30:07 The Future of Video Editing
32:07 AI and the Speed of Movie Production
32:31 An Optimistic Take on AI
34:34 The Loss of Individuality in the AI Era
36:12 Adapting to a Rapidly Changing World
37:41 Final Thoughts
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May 31, 2025 • 2h 16min
Inside the Mind of Rihanna & J.Lo's Secret Weapon Director. This is TAJ.
How does a kid from Oakland with a MiniDV camera end up directing for Rihanna, JLo, and Usher? Taj Stansberry’s story is anything but typical. In this intimate, raw, and inspiring interview, Taj breaks down how his earliest videos filmed with no budget, no crew, and sometimes no clue, became stepping stones to iconic pop visuals that shaped a generation. From selling his car to pay for shoots, to crashing the gates of the industry without a film school degree, this is the unfiltered truth about hustle, heartbreak, and the relentless belief in your own vision.
00:00 Intro
02:25 The Creative Process Behind Dead Protocol
03:34 The Evolution of Sneaker Culture
05:14 The Journey of a Creative Visionary
12:52 Early Music Video Projects and Lessons Learned
35:27 Bay Culture Influence on Jerking Movement
36:40 Telling Emotional Stories in Music Videos
37:22 Early Career Struggles and Networking
40:28 First Music Video Projects and Challenges
41:12 Mentorship and Learning from Anthony Mandler
49:14 Breakthrough with Rihanna's Music Video
57:15 Signing with Box Fresh Pictures
01:10:57 Reflecting on the Iconic Video
01:14:53 Rihanna's Support and Maturity
01:15:46 Facing Nerves and Overcoming Challenges
01:25:19 The Big Reveal from his Brother
01:30:51 J-Lo's Perfectionism and Professionalism
01:44:53 Executing the Vision
01:45:48 Auditions and MTV Coverage
01:47:20 Impact and Residuals for directors
01:47:36 Directors' Rights and Compensation
01:54:40 Reflecting on Success and Gratitude
01:56:59 AI in Music Videos
02:07:26 Sneaker Collaboration
02:14:15 Final Thoughts and Farewell
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May 22, 2025 • 26min
Why SINNERS Is the Most Important Film of the Decade
In this solo episode, I dive into why Sinners might be the most significant cinematic release of the decade. This isn’t just another box office success, it’s a cultural shift. Ryan Coogler’s groundbreaking deal with Warner Brothers grants him ownership rights after 25 years, setting a new precedent for filmmakers to retain equity in their work. We talk about the power of ownership, the long-term value of creative control, and how final cut privileges are changing the dynamics between studios and directors.
I also explore the technical and cultural innovations that make Sinners so impactful, from Autumn Dural Arkapaw becoming the first woman to shoot a theatrical film on IMAX 65mm, to Michael B. Jordan’s jaw-dropping dual role brought to life through advanced motion control techniques. The film’s success is undeniable: nearly $300 million at the box office, a sold-out IMAX re-release, and a growing demand for original, bold storytelling that doesn’t rely on franchise formulas.
This is a call to action for indie filmmakers, storytellers, and creatives who want to reclaim power in the filmmaking process. If you care about the future of cinema, this episode is for you.
00:00 Introduction: The Impact of 'Sinners'
00:07 Ryan Coogler's Warner Brothers Deal
00:34 The Importance of Film Ownership
00:42 Long-Term Benefits of Ownership
01:12 Empowering Filmmakers
01:45 Deep Dive: Ownership in Filmmaking
04:31 Final Cut Privileges in Filmmaking
05:10 Creative Control in the Studio System
06:01 Challenges of Creative Autonomy
07:02 New Precedents in Filmmaking
07:19 Historic Milestones for Women in Cinematography
08:58 The Power of Collaboration
09:52 Ryan Coogler and Autumn Durrell's Synergy
11:28 Continued Collaborations: Michael B. Jordan
11:51 Modern Day Scorsese and De Niro
13:30 Technical Innovations in 'Sinners'
13:44 The Hype Around IMAX and 70mm Film
15:21 Christopher Nolan's Influence
16:38 Michael B. Jordan's Dual Role
17:19 Motion Control Techniques
20:49 Box Office Success of 'Sinners'
21:39 Re-release in IMAX
22:26 Shoutouts and Acknowledgements
23:31 The Future of Indie Cinema
24:17 Conclusion and Call to Action
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