
Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Latest episodes

Sep 12, 2019 • 6min
Picking Favorites (+ Some Launch Masterclass Updates) - Launch Life With Jeff Walker Episode #19
It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that to figure out (and there are a few other “good problems” to solve)… and this week’s video is all about what’s on my mind with just a few days left before I go live with the Launch Masterclass. (By the way, you can register for the Launch Masterclass for free at this link: http://www.productlaunchformula.com)

Sep 5, 2019 • 8min
My Launch Masterclass (A Sneak Preview) - Launch Life With Jeff Walker Episode #18
We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the video: www.productlaunchformula.com Launch Masterclass Schedule: Live Lesson 1 - Sept. 12 Live Lesson 2 - Sept. 16 Live Lesson 3 - Sept. 19 Live Lesson 4/Registration opens for PLF - Sept. 23 Registration for PLF Closes Sept. 27 MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Aug 29, 2019 • 6min
Fixing Things That Aren’t Broken - Launch Life With Jeff Walker #17
If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Aug 22, 2019 • 6min
The Side Effects of Launching - Launch Life With Jeff Walker Episode #16
The link to sign up for the free Launch Masterclass is at: http://www.productlaunchformula.com MORE VIDEOS and GOODIES: http://www.jeffwalker.com

Aug 15, 2019 • 10min
What Do They REALLY Think? - Launch Life With Jeff Walker Episode #15
The first time I met some of my clients in person, I was pretty nervous. I had my Product Launch Formula program that I KNEW was going to help them. But still, there was this little voice that wondered if they’d think I was a fraud. Anyway, I eventually got up the courage to talk to a few of those clients… they told me about their experience with PLF, and I was blown away. Frankly, hearing those first few stories changed my whole approach to how I talk about PLF. Here’s what happened... And here’s the link I mentioned in the video: https://productlaunchformula.com/call... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Aug 8, 2019 • 7min
Back to the Drawing Board - Launch Life With Jeff Walker Episode #14
It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass was groundbreaking - I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year’s version is going to be even better! In any case, here’s what’s on my mind as we dig into the nitty-gritty planning process (and I think it’ll help you with your next launch, too).

Aug 1, 2019 • 6min
Winning the Game - Launch Life With Jeff Walker Episode #13
A lot has changed since I started my first online business in 1996. Back then, there really wasn’t anyone doing photos, let alone video… and building a website was this super complicated (and expensive) undertaking. But there is something that hasn’t changed in 20+ years of business… and that is knowing what it takes to be successful. Here’s one of my favorite “rules” for winning - not just online, but in any business. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Mar 26, 2019 • 13min
Are You in the Right Market? - Launch Life With Jeff Walker Episode #12
Choosing the right market can literally be the difference between having a business that works or a business that fails. I got a chance to catch up with Ryan Levesque and we talked about the 5 things your market must have to give you the kind of business you’ve always wanted. You might want to grab a pen and paper for this one, it’s THAT good… P.S. To get a free copy of the book we talked about, go to: http://bit.ly/choose_book

Oct 5, 2017 • 31min
(Part 2) Debrief of a Multi-Million Dollar Launch - Launch Life With Jeff Walker Episode #11
Jeff takes you inside his most memorable launches past and present... and shares the good, the not-so-good, and the completely unexpected. MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Sep 27, 2017 • 33min
Debrief of a Multi-Million Dollar Launch (Part 1) - Launch Life With Jeff Walker Episode #10
Jeff gives you an insider view, letting you see, hear, and feel what it’s like to be part of a multi-million dollar launch. MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
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