
Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Latest episodes

Oct 3, 2019 • 4min
Show Up And Serve - Launch Life With Jeff Walker Episode #29
How do you have longevity in this business? How do you build a brand in a market where thousands of new products come out every year? How do you create loyalty when attention spans are shorter than a nine-second cat video on YouTube? This is how I’ve turned my online program into a 14-year powerhouse brand. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Sep 27, 2019 • 17min
First Launch $2k, Second Launch $90k… Teaching Yoga in Italian - Launch Life With Jeff Walker Episode #28
Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school. http://productlaunchformula.com

Sep 26, 2019 • 18min
After 11 Years, Launching Helped Double Her Business - Launch Life With Jeff Walker Episode #27
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK... but not really growing. And then she started using PLF… and the results were dramatic. http://productlaunchformula.com

Sep 25, 2019 • 17min
He Put His Non-Profit in the Black… For Good - Launch Life With Jeff Walker Episode #26
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit. http://productlaunchformula.com

Sep 24, 2019 • 16min
Launching Her Way Around the World - Launch Life With Jeff Walker Episode #25
Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars... which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles. http://productlaunchformula.com

Sep 23, 2019 • 18min
Helping People in the Bedroom - From Her Own Living Room - Launch Life With Jeff Walker Episode #24
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000. http://productlaunchformula.com

Sep 22, 2019 • 16min
Six Figures from Teaching People to Scream - Launch Life With Jeff Walker Episode #23
David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started. http://productlaunchformula.com

Sep 21, 2019 • 21min
Overcoming All Odds to Do Her Own Thing - Launch Life With Jeff Walker Episode #22
After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge. http://ProductLaunchFormula.com

Sep 20, 2019 • 19min
From In-Debt to Adoption Using Launches - Launch Life With Jeff Walker Episode #21
Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child. http://productlaunchformula.com

Sep 19, 2019 • 8min
The Fine Art of “Chunking” - Launch Life With Jeff Walker Episode #20
I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? And for that matter, how did I manage to keep people’s attention for 3+ hours? This is what I did… And you can still join the Launch Masterclass - I’ve got three more live lessons coming up. You can join right here: https://productlaunchformula.com
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