David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started. http://productlaunchformula.com  

After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge. http://ProductLaunchFormula.com  

Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child. http://productlaunchformula.com 

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? And for that matter, how did I manage to keep people’s attention for 3+ hours? This is what I did… And you can still join the Launch Masterclass - I’ve got three more live lessons coming up. You can join right here: https://productlaunchformula.com

It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that to figure out (and there are a few other “good problems” to solve)… and this week’s video is all about what’s on my mind with just a few days left before I go live with the Launch Masterclass. (By the way, you can register for the Launch Masterclass for free at this link: http://www.productlaunchformula.com)

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the video: www.productlaunchformula.com Launch Masterclass Schedule: Live Lesson 1 - Sept. 12 Live Lesson 2 - Sept. 16 Live Lesson 3 - Sept. 19 Live Lesson 4/Registration opens for PLF - Sept. 23 Registration for PLF Closes Sept. 27 MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The link to sign up for the free Launch Masterclass is at: http://www.productlaunchformula.com MORE VIDEOS and GOODIES: http://www.jeffwalker.com

The first time I met some of my clients in person, I was pretty nervous. I had my Product Launch Formula program that I KNEW was going to help them. But still, there was this little voice that wondered if they’d think I was a fraud. Anyway, I eventually got up the courage to talk to a few of those clients… they told me about their experience with PLF, and I was blown away. Frankly, hearing those first few stories changed my whole approach to how I talk about PLF. Here’s what happened... And here’s the link I mentioned in the video: https://productlaunchformula.com/call... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass was groundbreaking - I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year’s version is going to be even better! In any case, here’s what’s on my mind as we dig into the nitty-gritty planning process (and I think it’ll help you with your next launch, too).