
Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Latest episodes

Jan 16, 2020 • 4min
When Do I Get to Buy a Ferrari? - Launch Life With Jeff Walker Episode #39
Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be in serious danger. Here’s what I mean... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 9, 2020 • 6min
Smashing Records (When They Say You Can’t) - Launch Life With Jeff Walker Episode #38
What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 2, 2020 • 9min
An Amazing Decade (and what’s ahead) - Launch Life With Jeff Walker Episode #37
We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010. I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever? When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I’m thinking about the new year and the new decade….

Nov 21, 2019 • 4min
The Case for Credentials... - Launch Life With Jeff Walker Episode #36
It looks like I ruffled a few feathers with an email I sent out about “no credentials, no problem”. And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there’s something even more important than credentials, and that’s what this week’s blog is about. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Nov 14, 2019 • 3min
Getting a Bigger Slice of the Pie - Launch Life With Jeff Walker Episode #35
In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Nov 7, 2019 • 4min
Where the Work Really Happens... - Launch Life With Jeff Walker Episode #34
If you’re an entrepreneur, you’re probably pretty busy... it kind of comes with the territory. And right now, I’m just a few days away from LaunchCon, my biggest event of the year. I’ll be hanging out with more than 1,000 people in Phoenix starting this Friday. So what am I doing on a canoe in the middle of the wilderness? MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Oct 31, 2019 • 5min
Moving Beyond Fear (3 Steps) - Launch Life With Jeff Walker Episode #33
I was recently hanging out with a super-successful entrepreneur. He’d just secured almost $20 million in funding for his fourth startup - but he was terrified of becoming homeless. And he’s not alone. Lots of successful business owners have similar fears, even though they’re unhelpful and unrealistic. Here’s how to move past them... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Oct 24, 2019 • 6min
What’s Behind the Success? - Launch Life With Jeff Walker Episode #32
I love my work. I get to help people all over the world create businesses they love - and I get to enjoy a pretty incredible lifestyle while doing it. So how did I make that happen? Here are a few things that made a huge difference for me... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Oct 17, 2019 • 6min
How to Take a Quantum Leap Forward - Launch Life With Jeff Walker Episode #31
Having an online business means your day-to-day is basically you and your computer. Which is amazing - but it can also be pretty limiting. The reality is, working alone can get you pretty far... but if you want truly massive growth in your business, there’s something else you need to do... Here’s the link I mention in the video: http://www.launchcon.com MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Oct 10, 2019 • 5min
When the Students Become the Teacher - Launch Life With Jeff Walker Episode #30
What's the highest measuring bar for a teacher? It's a simple question with a simple answer - but that answer will grow your business faster than almost anything else... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
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