Dare to Launch

One of my favorite questions for my entrepreneur friends: "What do you do when you need to get inspired… and you don't have a whole lot of time?" After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. Which sounds great in theory… but as anyone who's had this "job" can tell you, that can be a lot harder than it sounds. And if you've been in business for any length of time… I'm sure you've also had the experience of being up against the clock and trying – sometimes a bit desperately – to force a good idea to happen. I've gotten a huge range of answers to this one… but for me, it's always been clear… The answer is in the mountains. If I'm ever stuck – on a campaign, an email hook, or a big idea for a promotion – I know grinding it out on my laptop isn't the answer… So I lace up my shoes and go for a walk or a run in the woods. Because that's where my best ideas show up. In fact, it's one of the reasons I moved out into the mountains of Durango, Colorado. (Dan calls it "inspiration convenience" 😀) In this episode of Dare To Launch: Chris, Dan, and I go deep on this – about why your environment matters more than you think (especially for entrepreneurs)… … and how you can create your own personal "Durango" – wherever you happen to be in the world. - - - The Launch Intensive is your chance to get my personal help on your next launch. Get all the details here 👉https://productlaunchformula.com/intensive/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

You know you've tapped into something special when your customers are going out of their way to help each other win. Sadly, that's not what most "communities" are like – either no one's posting… or it's just a bunch of random updates and no real connection. But Amy Small's knitters show up. And not just for themselves… They cheer each other over the finish line. And then they come back for more. In this clip from Dare to Launch, Amy tells us how she turned her knitalongs into a thriving hub of encouragement, accountability, and creative freedom – the kind of place that attracts (and keeps) dream customers in her world. There are two things I love about Amy's approach – it's simple and anyone can do it. You don't need to be glued to your phone 24/7… or have a small army of VAs to get this kind of engagement. Amy shares a few simple shifts and tweaks that can transform a flat, lifeless group into one of your biggest assets – a buzzing community people want to be a part of. - - - Join the PLF Partner Affiliate Team for 2025 at: http://www.productlaunchformula.com/affiliate Dare to Launch Free Bonuses found at: http://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways. To set the scene… this wasn't a fancy conference with a big stage and thousands of people… It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days. It cost $5,000.00 just to be in the room. And for the folks who came, it was worth every cent. We got deep. It was intense. And even after all these years, I saw some surprising things. But I wasn't really surprised… I learned a long time ago that when you work that closely with people in that kind of environment, you get to know them and their business – fast. And you start to see things… You see where people are really getting stuck (and it's often not what they think)... and the simple moves that have the power to transform their launches (moves that weren't even on their radar). It was a powerful couple days. And not just for the attendees… We left with a big stack of takeaways. So Chris, Dan, and I got together to break them down for you in this week's episode of Dare to Launch. - - - Wondering what it would be like to spend two days in the "Launch Cave" with me and my campaign team… as we personally work alongside you on your next launch? Well, thanks to a weird scheduling quirk, now's your chance. Go to https://productlaunchformula.com/intensive/ to get all the details. - - - Dare to Launch Free Bonuses found at: www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Many people have this backward… They think failure is a sign they've done something wrong. But the truth is... failure isn't a setback… It's a step forward. Failure is how you actually get where you want to go. The folks who win big often aren't the most fearless or the ones with superhuman levels of willpower… They're the ones who made a simple decision – "Whatever happens, I'm going to keep going." That's it. It's the same way I built my business. From a $1650 launch, to my first six-figure launch, to rebuilding after it all fell apart, to my first multimillion dollar launch... I just kept going. My friend Elliott Connie explains how to build this sort of "unstoppable" mindset better than almost anyone I know – and I recently had him on Dare to Launch to talk about it. Check out the clip. … and use it to make failure irrelevant. - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Join the Launch Intensive at https://www.getyoulaunched.com Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

This is the best time in history to be a creator… but it's also the loudest. And if you don't know how to cut through the noise… you risk getting buried under it. In this week's episode of Dare to Launch, we're joined by Michael Walker – someone who knows a thing or two about "noise"... He helps musicians go from unknown to literal rockstars… not by selling T-shirts or chasing streams, but by creating standout, high-value offers their fans actually want. We get into how creators can stand out, build a real connection with their audience… and create "diamond" offers that actually feel good to sell – because they're exactly what their people want. If you've ever wondered how to leverage your skills, experience, or creative work into something people want to pay for… this is one you'll want to hear. - - - Join the PLF Partner Team: https://www.productlaunchformula.com/affiliate/ Dare to Launch Free Bonuses found at: https://www.getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time? Well, I can tell you exactly how I did it. Including the really wild part… You see, right in the middle of that crazy run… I lost my business. Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no product. And yet… fast forward seven months later and I was wrapping up a $600K launch. I did it by pulling on one of the biggest levers in business. And in this week's episode of Dare to Launch, Chris, Dan and I break down what made that kind of growth possible (and how you can tap into the same strategy). If you're ready to grow – and grow fast – without burning out your email list… you'll love this episode. - - - Join the PLF Partner Team https://www.productlaunchformula.com/affiliate Dare to Launch Free Bonuses found at: https://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: DTL # 20 with Amy Small - https://youtu.be/8Xn4-uAlEZg Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Most people think objections are about the offer, but they're not. Not really… They're about fear. Or self-doubt. Sometimes, even shame. When a customer says "I can't afford it" or "I don't have time", there's usually something deeper lurking under the surface… In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to handle them with empathy, not pressure. Spoiler alert – this episode contains ZERO high pressure closes. But you will discover powerful ways you can help your customers get unstuck, say "yes" to themselves, and find their best path forward, including: The 5 universal objections that come up in every niche, every market, and every language The surprising emotional layer hiding beneath the words "I can't afford it" A mental shift that turns objections into opportunities to serve (once you realize this you'll never fear hearing the word "No") Why helping someone say no can actually lead to a yes How your triggers and objections can help your customers (and your bottom line!) The three word response that helps customers feel seen and heard – even when they say "No" … and more. Want me to personally guide you through building your next launch in just two days? http://www.getyoulaunched.com Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Over the past 20 years, I've probably hosted every kind of event you can imagine… From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom. That's not including all the hybrid events… livestreams… multiday Zoom marathons… But while I love the excitement and energy of those big productions… lately I've found myself drawn back to simpler, more intimate events. Just me, a few of my top team members, and 40-50 entrepreneurs. Events where I know everyone's name and what their business is. Events where we can really dig in deep and I can watch a launch plan come together for someone in real time. In this week's episode of Dare to Launch, Dan, Chris, and I talk about why I'm so excited about these small, high-touch events right now – and why they might just be the most powerful and (believe it or not) easiest ways of connecting with your true fans right now. We also get into: The simple shift that can turn an in-person event from a pressure-filled gamble into a fulfilling, profitable experience The state of live events in 2025 – we explore how the market has shifted… and what this means for you A simple – and often overlooked – event model for connecting with your true fans (we'll walk you through how I'm using this right now) The problem with trying to create an intimate experience over Zoom (and what to do instead) The magic of in-person coincidence – how a chance meeting in a hotel elevator led to me tripling my next launch And more… Want me to personally guide you through building your next launch in just two days? www.getyoulaunched.com Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

You might have heard the rumors… "Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?" I've heard them too… but what I saw last week inside my mastermind group told a very different story. Yes, it's true – AI just changed the game (again). And the "mediocre" bar just got raised (again)... But that isn't the problem... The real question entrepreneurs need to be asking is – what do we do now? Since this was such a big topic in our mastermind meeting… and is likely to impact most – if not all – businesses, Chris, Dan, and I decided to explore it in this week's episode of Dare to Launch. You'll get a peek at what some of the smartest people I know are saying about AI right now… and the moves they're making to stay ahead of the curve, including: The one AI tool that can replace 10+ platforms – and how one mastermind member used it to create a complete client portal, CRM, course delivery system, and more… without writing a line of code Why we believe that AI is STILL one of the biggest opportunities we've ever seen (It might seem like we've been talking about AI forever… but this is just the beginning.) The AI threat some course creators are overlooking – and how to survive it How to infuse your offers with the one thing AI can't do (in a world where every business is AI-powered, this could be your key to standing out) How even "I'm not good with tech" folks can get great results from AI – for themselves and their clients What a 90mph baseball pitch can teach you about dealing with uncertainty – and why 8-figure business owners are using this mindset to stay ahead of the AI curve … and much more. - - - Apply for the Launch Intensive at 👉 https://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Jeff Walker's Plat Plus Masermind Group - Send an email to podcast@productlaunchformula.com with the subject line "Plat Plus" for more information Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Mastermind groups can be game-changers for business success, yet many fail due to key mistakes. Discover the importance of selective membership and the power of a supportive community that functions like a family. Learn about the 'look through the corners' mindset to overcome obstacles and maintain a high-performing group. The episode also emphasizes the critical role of vulnerability in leadership and the continuous adaptability needed for innovation in today's business landscape.