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Dare to Launch

After Two Decades of Launch Strategy — Here’s What’s Changed… DTL: #33

Nov 5, 2024
Dan Walker, marketing lead on Jeff Walker's team, reveals exciting changes in the Product Launch Formula after two decades. He shares insights on the evolution of launch strategies, emphasizing relationship building over outdated promotional tactics. Discover why less truly is more, as they’ve halved course lengths without losing impact. Walker discusses his low-risk strategy for novice course creators and foresees a simpler future for launching. Plus, he reflects on invaluable lessons from his first course that still resonate today.
27:37

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Quick takeaways

  • The reimagined Product Launch Formula emphasizes concise, engaging content to adapt to modern learners' needs and attention spans.
  • Launch strategies have evolved from basic email marketing to incorporating multimedia and storytelling for more effective customer engagement.

Deep dives

Celebrating 19 Years of Innovation

This year marks the 19th anniversary of the Product Launch Formula, acknowledging its significant impact on the online entrepreneurial landscape since its inception in 2005. The hosts reflect on the journey of launching this groundbreaking training program and how it has set the standard for online marketing education. With a strong emphasis on continuous improvement, they express excitement for what lies ahead in their 20th year, promising new surprises and enhancements to the course. This legacy of innovation highlights the evolution of launching strategies and the commitment to supporting clients in achieving sustainable success.

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