Dare to Launch

After Two Decades of Launch Strategy — Here’s What’s Changed… DTL: #33

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Nov 5, 2024
Dan Walker, marketing lead on Jeff Walker's team, reveals exciting changes in the Product Launch Formula after two decades. He shares insights on the evolution of launch strategies, emphasizing relationship building over outdated promotional tactics. Discover why less truly is more, as they’ve halved course lengths without losing impact. Walker discusses his low-risk strategy for novice course creators and foresees a simpler future for launching. Plus, he reflects on invaluable lessons from his first course that still resonate today.
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