17min chapter

Dare to Launch cover image

After Two Decades of Launch Strategy — Here’s What’s Changed… DTL: #33

Dare to Launch

CHAPTER

The Evolution of Launch Strategies

This chapter explores the transformation of launch strategies over the last two decades, from basic promotional efforts to a comprehensive approach focused on relationship building. It contrasts outdated methods, such as encrypted email transactions, with today's streamlined technology and emphasizes the importance of adapting to modern media while maintaining core principles. Additionally, the chapter reflects on evolving perspectives on sales as a means of helping others, increasing the relevance of flexible yet consistent sales strategies in today's social media-driven market.

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