
Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Latest episodes

Nov 28, 2023 • 1h 22min
Live Events and Creating High-Ticket Offers w/ Bari Baumgardner - DTL #8
Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey. Also, on this week’s show: Bari walks you through her “A.C.E.R.I.M.” process for putting together high-ticket – and high-converting – offers (this is the same process Bari showed me when I invited her to my Secret Headquarters to help me create Launch Club) The inspiring story of how Bari turned a “just until…” side hustle into a 7-figure business Bari reveals why you don’t need a crystal clear vision before you start How a live event helps you serve more people and sell more high-ticket offers (especially if you’re not a natural salesperson) The FIVE universal buying objections every entrepreneur faces when asking for the sale… and how to handle them in a way that serves your audience How to know when you’re ready to host a live event Bari discusses how to know if you’re ready to do a live event of your own and one of the biggest misconceptions people have about running an event, while also revealing the three-step buyer psychology process that she uses to structure her events and high-ticket offers The three-word phrase you should use when dealing with a logical buyer Why well-meaning, loving, and supportive friends and family members can keep you stuck (and why every entrepreneur needs a cheerleader) Chris reveals his first-ever Launchpad conversation and how his first sales appointment on Jeff’s team went The “3x3 PAG” – the live event formula Bari and her team use for the world’s biggest entrepreneurs to maximize impact and sales … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Share this Episode - DaretoLaunchShow.com/58 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Nov 21, 2023 • 1h 6min
Launchy AI - An Unfair Advantage in Business - DTL #7
There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs? How about one trained in Product Launch Formula® by Jeff Walker? On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world’s first – and only – AI tool trained in the power of Product Launch Formula. Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage. Also on this week’s show: Chris, Jeff, Jonny, and Alison, discussing their experience with Launchy.ai over the last few months… and how they’re using it to map out launches in minutes, as opposed to days. Jeff discusses the transformative impact of AI in entrepreneurship and online business. How do you “train” an AI tool in Product Launch Formula? Jonny explains how Launchy.ai was developed… and how it was trained to think like Jeff. Alison shares her first impressions of Launchy.ai, and its advantages over other AI tools like ChatGPT. The discussion turns to the practical applications of Launchy.ai in business decision-making and overcoming creative blocks. How to use Launchy, or any AI tool to boost your creativity and productivity…without sapping your willpower. Jeff delves into the core problems entrepreneurs face… and how Launchy.ai addresses these challenges directly and easily. Alison discusses how she uses Launchy.ai to refine her business model and validate her strategies through community engagement. (She also explains how she uses Launchy in non-business areas of her life, like coming up with convenient Italian-themed dad jokes.) How to turn AI tools like Launchy into virtual brainstorming partners, making the creative aspects of the business flow more easily. The panel explores future developments of Launchy.ai and its potential to evolve beyond current capabilities. The episode concludes with a lighthearted "taco break," where the hosts creatively use Launchy.ai to generate taco-themed business ideas. … and much more! Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel ChatGPT Share this Episode - DaretoLaunchShow.com/57 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Nov 14, 2023 • 1h 7min
Maximizing Sales Conversions on Webinars (by Controlling the Experience) - DTL #6
Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry. Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales. Also in this week’s show: The simple tactic Dylan uses to maximize show-up rates for his live events (Jeff used this in a recent promotion – it really works!) The “old school” tactic that's out-performing video on landing and sales pages right now Dylan’s unconventional way of using headlines in his Facebook ads that helps his offers stand out from his competition The viral “pattern interrupt” that changed the face of online marketing (and two powerful lessons you can learn from it) NEWSFLASH – webinars still work! (Dylan gives you an outline of how he turns cold traffic into thousand-dollar customers in as little as an hour!) Why Dylan removes buy buttons and links from his web pages and emails… and why this increases sales Why you should ALWAYS disable the play and skip video controls on your training replays (if you’ve ever been frustrated you can’t fast forward to the end of a webinar… this is why) PLUS – listen in as Dylan and Jeff cook up some crazy ideas for promoting a $10,000 taco … and much more! Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel TheWholesaleFormula.com Share this Episode - DaretoLaunchShow.com/56 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Nov 7, 2023 • 1h 6min
Copywriting – Words That Create Action - DTL #5
Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware. Also, in this week’s episode: How to take your copy skills to a whole new level… by answering just 3 simple questions Where the world’s best copywriters go for ideas when starting a new promotion (do this and you’ll never have to face the blank page again) Why copywriting will always be a highly valued and in-demand skill… no matter how advanced ChatGPT or AI becomes The ONE thing you need to know before sitting down to write ANY copy Why – despite having several seven and eight-figure students – I’ve NEVER published a case study of a million-dollar launch (and I don’t think I ever will) The biggest mistake entrepreneurs make when hiring a copywriter (plus – the simple test non-copywriters can do that shows them whether copy is good or bad) Why smaller promises often generate more sales PLUS – Where you can download my brand-new “8 Rules for Copywriting” guide… for free … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Justin Livingston Frank Kern ChatGPT Callan Rush Dean Graziosi Share this Episode - DaretoLaunchShow.com/55 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Oct 31, 2023 • 1h 20min
ChatGPT Strategies that Actually Work w Alison Vidotto - DTL #4
AI… everyone’s talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business? Is it something you should embrace or stay away from? Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world. Also in this week’s episode: The high-level AI skill you need to master… no matter what tool you use Why buying a collection of prompts could put you on the fast track… to sabotaging your business The best place to go if you want to learn how to write good prompts (why become a prompt engineer when AI will do it for you?) Alison’s “before you go…” prompt that instantly gets ChatGPT up to speed, saving you from inputting all the data again when starting a new session How Alison uses systems to eliminate overwhelm Tips and tricks that help ChatGPT create content that actually sounds like you How to turn ChatGPT into your VA, business strategist, or any other employee your business needs (it’ll even handle its own onboarding) How freelancers can use AI to scale their business… without hiring any staff PLUS – How you can get your hands on a copy of my AI Launch Playbook – my own personal AI “cheat-sheet” – for FREE … and much more. FREE Download - Jeff’s Personal AI Cheat Sheet - DaretoLaunchshow.com/AIplaybook Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Alison Vidotto’s Push Business Training ChatGPT Jasper AI Elon Musk OpenAI Share this Episode - DaretoLaunchShow.com/54 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

8 snips
Oct 24, 2023 • 1h 21min
The Unstoppable Mindset w/ Elliott Connie - DTL #3
Therapist, author, and speaker Elliott Connie joins Jeff Walker and Chris Saunders to discuss mindset and success. They talk about resilience, love, growth mindset, and making big decisions. They also explore how Elliott transformed his career, the power of mental reframing, and the importance of continuous learning. Plus, they delve into the ideal mindset for launching, not comparing yourself to others, and building resilience through consistent action.

Oct 17, 2023 • 1h 19min
Building an Audience Through Email, Content, and Memes w/ Rachel Miller - DTL # 2
Rachel Miller, social media organic growth expert, joins the hosts to discuss building an audience through email and content. Topics include Facebook list-building strategies, using memes in business, transforming followers into fans, and the power of repetition and visibility on social media.

9 snips
Oct 9, 2023 • 1h 19min
Dare to Launch? - DTL #1
Join online entrepreneurship guru Jeff Walker, creator of the Product Launch Formula, and the insightful Tim Ferriss as they discuss their unique journeys. Jeff shares his initial struggles with selling and how that led him to revolutionize product launches. They explore the fascinating dynamics of successful entrepreneurs' conversations behind closed doors. Topics like building a thriving community, the concept of 'Launch Life,' and the importance of authenticity in business take center stage. Plus, hear about Jeff's love for tacos and his transition to life in Durango!

Aug 18, 2023 • 3min
Season 2: Coming Soon…
Ready to discover what’s REALLY working in the online business world? Dare to Launch returns October 10th with a fresh, new format. Every Tuesday, Jeff Walker will dive deep into the world of entrepreneurship. Featuring cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some PLF community favorites, they’ll explore what's working – and what isn't – in the world of online business. Expect lots of fun, insightful, and lively discussions about the REAL challenges facing entrepreneurs, as well as actionable steps you can take to grow your online business. Follow the Dare To Launch Show wherever you get your Podcasts.

Mar 26, 2020 • 10min
The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49
Learn about the significance of strong marketing concepts for launches and promotions. Explore the trend of self education becoming the new norm. Discover the challenges faced by small internet businesses and the importance of big ideas in marketing.
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