

Dare to Launch
Jeff Walker
I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
Mentioned books

Feb 27, 2020 • 5min
Knowing What They Really Want - Launch Life With Jeff Walker Episode #45
Lots of online entrepreneurs want to have an online course or training program, but these things don't just magically come to life. I didn't just sit down one day and write out my flagship program… and even if I could have done it that way, I would've missed out on a huge advantage. Here's what I did first - and how it can benefit any business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Feb 20, 2020 • 7min
When Do I Get to Buy the Jet? - Launch Life With Jeff Walker Episode #44
As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business. Here's how to think about those changes… and yes, there are times when it pays to spend more than you need to. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Feb 13, 2020 • 6min
They Didn't Charge Me a Dime - Launch Life With Jeff Walker Episode #43
I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They've got a customer for life now… here's what happened (and why it's important for your business). MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Feb 6, 2020 • 5min
Counting the Money - Launch Life With Jeff Walker Episode #42
The song says, "You never count your money when you're sitting at the table"... well that might work in some places, but it doesn't work in business. You need to count the money, and here's why... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 30, 2020 • 4min
Getting to Dollar One - Launch Life With Jeff Walker Episode #41
Entrepreneurs are always coming up with new ideas for their businesses – I'm pretty sure we're just wired that way. The grass always seems to be greener on the other side of that new project, and it's so easy to think, "Yes! This is it!" But take a deep breath - here's what to do before you start throwing all your resources into the new new thing… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 23, 2020 • 4min
The Most Important Sale - Launch Life With Jeff Walker Episode #40
Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you're going to have a sustainable business, then customer acquisition isn't the most important thing to focus on... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 16, 2020 • 4min
When Do I Get to Buy a Ferrari? - Launch Life With Jeff Walker Episode #39
Most of us started a business to get some sort of freedom… whether it's time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you're not thinking ahead to how that money gets spent, your business might be in serious danger. Here's what I mean... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 9, 2020 • 6min
Smashing Records (When They Say You Can't) - Launch Life With Jeff Walker Episode #38
What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Jan 2, 2020 • 9min
An Amazing Decade (and what's ahead) - Launch Life With Jeff Walker Episode #37
We're a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010. I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever? When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I'm thinking about the new year and the new decade….

Nov 21, 2019 • 4min
The Case for Credentials... - Launch Life With Jeff Walker Episode #36
It looks like I ruffled a few feathers with an email I sent out about "no credentials, no problem". And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there's something even more important than credentials, and that's what this week's blog is about. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com


