Best Seller Secrets

How To Upsell Potential Clients Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 125In this episode, Rob speaks on how to multiply customer value by using your book as the first point of contact and stepping stone to other offers. You’ll get a peek inside the model Rob currently uses at Best Seller Publishing. It’s called the “Free Plus Shipping” strategy.  This strategy is a way to bring in leads that are 16 times more likely to purchase because the first point of entry requires a small investment. This model is especially recommended if you have a high-ticket offer. It’s designed to attract an audience right off the bat that’s willing to invest in your information. Rob delves into why relying on book sales alone to make the majority of your income is a dead end. He also discusses how to better structure your sales funnel to make upsells and one-time offers. These don’t require a lot of extra work. They simply give your customers the option to get more help from you. A lot of times they choose the help, which results in more income for you and more help for them without a whole lot more effort on your part. That’s what’s called a win-win!Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping People Grow Profitable Online Businesses with a Book Funnel– Publish. Promote. Profit. with Rob Kosberg Episode 124 Dean HollandA serial entrepreneur, Dean Holland began buying and selling sweets to other kids in school, before trying, succeeding, and often failing to start numerous ventures in his teenage years. In 2004 Dean discovered Internet Marketing and quickly became fascinated by the industry, with an eye for opportunity he learned all he could and began to sell digital based products online. By 2011, Dean had successfully sold over half a million dollars of digital products online and has since shared his unique marketing and sales concepts with thousands of entrepreneurs, in dozens of countries around the world. Now a renowned Author, Public Speaker, Coach and Consultant, there's nothing Dean loves more than helping others implement better systems and processes that generate more leads, customers, and high paying clients into a business. Listen to this informative Publish. Promote. Profit. episode with Dean Holland about helping people grow profitable online businesses with a book funnel.Here are some of the beneficial topics covered on this week’s show:- Why having the same price for international and domestic shipping is smart.- How offering an audio version of your book can be an added benefit to your customer.- Why having a physical book is much better than only having a PDF of your ideas.- How your next product should be congruent with your book and should answer new questions.- Why it’s important for business owners to understand how affiliate marketing works.Connect with Dean:Links Mentioned:deanholland.comGuest Contact Info:Facebookfacebook.com/groups/internetprofitshqConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Real Reason That You Need to Have a Book  – Publish. Promote. Profit. with Rob Kosberg Episode 123 What could a book do for your business? In this episode, Rob shares a behind-the-scenes look at what a book does for you and your business. It can be summed up in a single word—status. First, of course, you need to write your book. It must be a book that speaks truth to your ideal audience. It needs to address their problems, difficulties, and challenges. It needs to give them solutions and hope. Then you must market your book and get it in the hands of your ideal audience. Think about it. Your message is delivered to your ideal audience in the form of a book. You have their undivided attention. They get the chance to know you, like you, and trust you. They see that you have the answers to their problems. You see, most business owners are the hunters·      Struggling to find new clients·      Constantly pursuing them·      Chasing income opportunities But with a well-targeted, well-written, and well-marketed book, you become the hunted·      New clients start looking for you·      You are being asked to work with them·      You attract income In a word, you have status. If you are a coach, a consultant, a financial advisor, a doctor, a brick-and-mortar business owner, or an expert of some kind, a book can raise your status. You have the option to invest your time to figure it all out and do it yourself. Alternatively, you can invest your resources with a professional who does it for you. Either way, if you do this, your status grows. And so does your desirability, income, and impact.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Building a Potty Training Empire with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 122 Andrea OlsonAndrea Olson started teaching infant potty training or elimination communication (EC for short) in 2011 and wrote her book that same year: Go Diaper Free (for 0-18 month babies). In 2015 she released her second book on a totally different subject: non-coercive potty training. This one is called The Tiny Potty Training Book and is for toddlers over 18 months in age.Listen to this informative Publish. Promote. Profit. episode with Andrea Olson about building a potty training empire with a book.Here are some of the beneficial topics covered on this week’s show:- Why it’s important to test different price points when you write a book.- How introducing funnels into your sales process can lead to lucrative success.- Why you should ask your customers what they want, so you can sell them more.- How a book helps you build long term relationships with your clients.- Why writing a book is a great beginning to an effective sales funnel. Connect with Andrea:Links Mentioned:https://tinyundies.comhttps://godiaperfree.comhttps://mamaworx.comConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How to Create Irresistible Offers Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 121 Do you want to make your offers irresistible to potential customers? In this episode, Rob Kosberg teaches his listeners how to create irresistible offers using their own best-selling book, and also how to repurpose the content of your book, so that it can be consumed by people in a myriad of different ways. People that are interested in your topic want to consume your content in different ways. Some of them may be willing to pay significantly more to consume your content in a video course. Others will certainly be willing to pay more to listen to your audiobook. And some will pay more for the paperback than for a digital version of your book. Even after you’ve put your heart and soul into your book, sometimes you just need more. Start thinking beyond the book and consider what great offers you can make. Make the offer irresistible to get someone through your virtual door. Here’s one—a free best-selling book. Even if they have to pay for shipping and handling it’s irresistible. What else could you do? How about if you take the content in your book and repurpose it? Some ideas are ·      A workbook to go with your original book·      An audiobook·      A video course based on the book Depending on what you offer, you could add as little as $24 to their purchase, or as much as $200! Take the time to sit down and think about some irresistible offers you could make to your potential clients. Start with the book and consider bundles that add value for them and dollars to your bank account. There are always people who want more of what you have to offer. Don’t cheat them out of the opportunity to get it!Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Eliminating Costs that Sabotage Business Growth– Publish. Promote. Profit. with Rob Kosberg Episode 120 Marc FreedmanMarc Freedman is a serial entrepreneur, CEO, and best-selling author of Expense To Profit: Eliminate the Costs that Sabotage Your Growth. who loves helping people. He has 40+ years of experience helping businesses free up cash so that it can be reinvested into helping employees, growing the business, and creating Social Impact!His first company, Expense To Profit, has saved companies over $1 billion and Marc has extended his vision with Evolved Profits, where he helps companies extend their positive impact on the world by taking 5% of his fees and donating it to an impact fund that companies can apply to a cause-driven project, community contribution, or donation to a charity partner.Listen to this informative Publish. Promote. Profit. episode with Marc Freedman about eliminating costs that sabotage business growth.Here are some of the beneficial topics covered on this week’s show:- Why it’s important for businesses to run a category expense report.- How Evolved Profits can help your business save a lot of money.- Why partnering with a business may be better than having the owner as a client.- How being able to negotiate is an important business tool.- How writing a book is a fantastic way to gain more clientele. Connect with Marc:Links Mentioned:https://expensetoprofit.comhttp://evolederc.comGuest Contact Info:Twitterhttps://twitter.com/expensetoprofitFacebookhttps://www.facebook.com/expensetoprofitLinkedInhttps://www.linkedin.com/in/freedmanmarc/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Business Growth Checklist– Publish. Promote. Profit. with Rob Kosberg Episode 119 In this week’s episode, Rob helps you identify exactly which tasks will move the needle in your business. He also reviews how to simplify and prioritize those tasks, so business growth feels more manageable. These can be broken down into 5 methods which Rob refers to as the “5 D’s of Business Growth.” A common problem many business owners face is not feeling like they’re making enough progress in their business. This is why this system is so helpful. It allows you to identify what will make the progress, and how to prioritize those tasks so actual work gets done. In addition to the 5 D’s of Business Growth that are explained in this episode, Rob also speaks about:●     How to identify the three most important things that you should focus on now●     “Eating the frog” and how it makes for a more efficient expenditure of energy●     Why you should be violent in your business and what that violence looks like●     Exactly what needs to happen to reach the next income level of your businessConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Simplifying Marketing with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 118 Danny DeckerDanny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly competitive industry.Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including Marketing Simplified Podcast. Danny is the co-author of a forthcoming book, The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to create simple, effective marketing systems that generate a profit. Listen to this informative Publish. Promote. Profit. episode with Danny Decker about simplifying marketing. Here are some of the beneficial topics covered on this week’s show:- How you need marketing in place that brings in new prospects and clients to claim entrepreneurial freedom.- How working in a specific niche doesn’t mean giving up business opportunities. - Why marketing isn’t as complicated as people make it out to be. - How there are four primary components to a marketing system and what they are.- Why you want your new clients to come from a referral.Connect with Danny:Links Mentioned:https://dannydeckermarketing.comGuest Contact Info:Twitterhttps://twitter.com/danieljdeckerInstagramhttps://www.instagram.com/dannydecker_nc/?hl=enFacebookhttps://www.facebook.com/DannyDeckerCoachingLinkedInhttps://www.linkedin.com/in/danieljdecker/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

4 Tools To Help Land Speaking Engagements– Publish. Promote. Profit. with Rob Kosberg Episode 117In today’s episode, Rob gives you a step-by-step breakdown of the list of tools you need to create before you can start pitching yourself for paid speaking opportunities.Speaking engagements are not only a great place to sell your book, but assuming you’re using your book in a funnel, it can also be one of the most effective ways to upsell people into your high-ticket programs. That’s why the first item that Rob suggests you have before lining up speaking engagements, is your best-selling book. If you don’t have a book yet, schedule a call with us and we’ll help get you published so you can start your profitable career in public speaking. Here are the main points Rob discusses in this week’s episode: ●     The 4 tools you need to create before landing paid speaking gigs●     A list of things to include on your website to position yourself as an industry leader●     How to create a speaker’s “one-sheet” and what’s the most important thing to include●     How to create photos for your website even if you haven’t had a speaking engagement yet Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Launch New Ventures– Publish. Promote. Profit. with Rob Kosberg Episode 116 Mark HerschbergMark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. Listen to this informative Publish. Promote. Profit. episode with Mark Herschberg about using a book to launch new ventures.Here are some of the beneficial topics covered on this week’s show:- How networking, leading, negotiation, and communication are skills all businesspeople need.- Why it’s important to create a plan, no matter how far off the goal may be.- How you want to be a positional leader not an authoritative leader. - Why you need to focus on building real relationships when you are out networking.- How we all have a story to tell, we just need to figure out a way to tell it. Connect with Mark:Links Mentioned:https://www.thecareertoolkitbook.comhttps://www.cognoscomedia.comGuest Contact Info:Twitterhttps://twitter.com/careertoolkitbkInstagramhttps://www.instagram.com/thecareertoolkit/?hl=enFacebookhttps://www.facebook.com/TheCareerToolkitBookLinkedInhttps://www.linkedin.com/in/hershey/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750