Best Seller Secrets

Make A Six-Figure Income With The Free Event Model– Publish. Promote. Profit. with Rob Kosberg Episode 135In this episode, I explain how I use something called the Free Event Funnel to make $240,000 in 5 weeks. This method has been proven to bring in a 10-30x return on investment and works for every niche. Keep in mind, the Free Event Funnel requires you to invest at least a few thousand up-front. How does the Free Event Funnel work? First, run local ads in order to get people to register for your multi-day event. Then, design your training sessions to be valuable. Shape the sessions around your high-ticket offer. You’ll be amazed at how many of your audience members take you up on your offer. This approach builds a very solid rapport with your audience. The secret to this strategy is that when you get someone to commit this much time to you, they’re pre-qualified. They have a much higher chance of buying your high-ticket offer. Check it out! You’ll discover: ●     What the Free Event Model is (2:50)●     How much money you’ll need to invest and the return you can expect (8:20)●     The types of industries this method works for (12:13)●     The steps you need to take to set up your Free Event Model (14:40)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Leaders and Organizations Stay Resilient with a Book  – Publish. Promote. Profit. with Rob Kosberg Episode 134 Jennifer EggersJennifer Eggers is the President of LeaderShift Insights® Inc. She works with leaders and organizations dealing with disruptive change who want to increase their capacity to adapt so they can emerge stronger and more effective faster. An international consultant, coach, best-selling author, and speaker, Jennifer has a passion for creating alignment and organizational resilience. She is a masterful facilitator known for creating shared agendas and unraveling tough issues that hinder results.With a unique ability to align diverse stakeholders and global experience in consulting and corporate roles, Jennifer’s integrated approach to creating alignment, develops leaders at all levels while enabling learning and productive dialog. She is the creator of RapidOD, a collaborative fast approach to organization restructuring, highly charged workshops on Influence, Resilience and Driving Sustainable Change.With nearly 30 years of executive coaching experience, Jennifer has coached entire leadership teams as well as officers and directors of many Fortune 500 companies. She is known for repositioning personal brands, driving behavior change and increasing senior leader’s ability to drive performance through others. Her book, Resilience: It’s Not About Bouncing Back is an international best seller.Listen to this informative Publish. Promote. Profit. episode with Jennifer Eggers about helping leaders and organizations stay resilient. Here are some of the beneficial topics covered on this week’s show:- Why leaders and teams need the capacity to adapt in times of disruption.- How resilience can be built internally through restructuring the business.- Why it’s important for companies to build individual resilience. - How you must learn your unconscious biases so that you can work on breaking them.- Why you company needs to build discretionary energy.Connect with Jennifer:Links Mentioned:leadershiftinsights.comGuest Contact Info:Twitterhttps://twitter.com/jennifereggersFacebookhttps://www.facebook.com/LeaderShiftInsightsLinkedInhttps://www.linkedin.com/in/eggersConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The 3 Pillars of Profit Behind Your Book– Publish. Promote. Profit. with Rob Kosberg Episode 133I want to give you my straightforward strategy for generating continuous profit. Create a highly profitable business with these three foundational pillars: speaking engagements, lead generation, and PR/media. At Best Seller Publishing we focus all of our effort on these three pillars, which has allowed me to build and then scale our brand. To bridge the gap between product and profit, you must pinpoint exactly where your ideal audience is and where they want to be. Regardless of the niche you’re in, your people all have a problem that they are trying to get over. And your magic power becomes their catalyst.  Your job is to figure out what that magical transformation is. Then, use the three pillars of profit to become a sought-after industry leader. You’ll discover:The key to create a best selling offer: understand where your client is and where they want to be (1:23)What the three pillars of profit are (3:45)Paid advertising and why it’s one of the best ways to find your audience (9:30)How I leverage my time by repurposing my content (13:26)How the three pillars of profit can be applied to other businesses using a real client case study (17:40)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Increase Your Funnel Conversions and Profits– Publish. Promote. Profit. with Rob Kosberg Episode 132 Jaime SmithJaime Smith is the founder of CF Pro Tools, a SaaS-based software that allows you to add missing features quickly and easily to your ClickFunnels pages. With users like Russell Brunson, Dean Graziosi, Tony Robbins, and Frank Kern (to name a few), CF Pro Tools has quickly become the #1 resource when you want to increase your funnel conversions, average cart value and funnel profits. With over 70 different add ons to choose from, CF Pro Tools has over 50,000 add ons created and serves more than 30 million requests per month. Jaime has been a student of online marketing for over 15 years and is probably more passionate about marketing than he is about technology. Listen to this informative Publish. Promote. Profit. episode with Jaime Smith about using a book to increase your funnel conversions and profits.Here are some of the beneficial topics covered on this week’s show:- How free-plus-shipping offers are a great way to attract new customers.- Why you want to give customers a chance to spend money on the front end of your funnel.- How immediate delivery should be one of the things that you offer.- Why you want to have 2 or 3 different offers for customers to choose from.- How covering international shipping costs up front is key for a successful funnel.Connect with Jaime:Links Mentioned:https://cfprotools.com/Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Business of Growing Your Business– Publish. Promote. Profit. with Rob Kosberg Episode 131In this episode, Rob speaks on the two businesses every business owner is in. That’s right–two businesses. The first is your actual business, which is the product or service you provide. The second is the business of growing your business. Rob explains why - although both are vital - growing your business is the most important. This is because your vision for how your business will grow is the one thing that cannot be outsourced. That is your responsibility as the leader of the company. No one else can do that except for you. Rob not only simplifies the process of growing your business, he also gives you a detailed formula which you can take action on immediately. The best part is that the plan he gives is designed to be the most efficient use of your time so that you can still work in your business. Never has the path to scaling been easier. This episode is not to be missed and will have you thinking about your book…and your business…in a whole new way.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Closing the Deal with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 130 Ben Gay IIIBen Gay III has been called a living legend in the sales world. In his 40+ years of professional selling and sales training, he has been the #1 salesperson in every organization in which he has ever worked . . . and he's a powerful speaker/sales trainer/author to boot!Having started his first business at 14, by age 25 he was the president/CEO of what was then the world’s largest Direct Sales/MLM/Network Marketing company. And he was personally trained by fellow sales legends J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, William Penn Patrick, Zig Ziglar, Merle Fraser, Fred Herman, James H. Rucker Jr. and many many other sales giants.Listen to this informative Publish. Promote. Profit. episode with Ben Gay III about teaching people to close the deal with his book.Here are some of the beneficial topics covered on this week’s show:- How the speed at which we do things is the only thing that has changed in sales.- How you must learn the kicks, blocks, and punches of selling first.- How the same sales techniques are used in different industries.- Why salespeople should write their own books. - How success doesn’t usually come from one big event, but an accumulation of small steps.Connect with Ben:Links Mentioned:https://bfg3.comstores.ebay.com/ronzonebooksConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Sell Goods & Services Using Your Book– Publish. Promote. Profit. with Rob Kosberg Episode 129In today’s episode, Rob explains the most important thing to focus on as a business: lead generation. No budget for ad spend? No problem. Rob gives multiple examples about how to organically create lead generation for free if you don’t yet have the money to invest in paid advertising.He also talks in-depth about the two parts of framing your offer so that you will successfully convert the leads that you get. He explains how to position yourself as an expert. That is key. The second part of success is to position your offer in relation to your client’s problems and goals. Rob even gives you the exact questions to ask your prospect. These questions show that your offer is a necessary investment. not an unnecessary cost. Tune in to snag these easy-to-follow golden tips that are sure to get you some quick wins and tangible results.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Help Law Firms Become Profitable – Publish. Promote. Profit. with Rob Kosberg Episode 128 Chris MullinsChris Mullins is a sales and marketing expert and the founder of The Intake Academy™. For more than 25 years, through her proprietary and guided training and programs, Chris, along with her team, have helped hundreds of law firms around the country convert more prospects into profitable clients. In her work, she covers every aspect of what any lawyer needs to do to ensure that phone calls - the first touchpoint with clients - convert to become profitable clients. Chris delivers the information with energy and passion along with a "no holds barred" approach. Listen to this informative Publish. Promote. Profit. episode with Chris Mullins about using a book to help law firms become profitable. Here are some of the beneficial topics covered on this week’s show:- Why giving your book to new and perspective clients can help your business.- How you shouldn’t hold anything back when showing your clients what the problem is and how to fix it. - Why it’s important to find your niche and then cater to it. - How you don’t have to make your book perfect if you include the right content.- Why you should have a book and use it to land new clients.Connect with Chris:Links Mentioned:https://intakeacademy.com/Guest Contact Info:LinkedInLinkedin.com/in/chrisullingsphonesalesdoctorConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Consistently Create Compelling Content– Publish. Promote. Profit. with Rob Kosberg Episode 127In this episode, Rob discusses how to never run out of ideas so you can always create compelling content. Maybe it’s your book. Maybe it’s a blog post or even coming up with podcast ideas. It’s not unusual for you to feel stuck during the writing process. So, how do you come up with ideas? Of course, if you write a book and have a coach, they will help you to get past your writer’s block. However, if you need to create content regularly, you’ll need some tools to help. The secret is to create a workable framework that can get to new content all the time. Learn Rob’s method to create fresh content. You can apply this method to your own platform so that you never run out of creative subject matter again!  Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Sell More Than 250 Homes a Year – Publish. Promote. Profit. with Rob Kosberg Episode 126 Jon Lahey Jonathan Lahey (Team Leader of the Fine Living Group) is a best-selling author and an award-winning realtor in the DC metro area. Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. He’s been the featured speaker at national real estate conferences and has been interviewed on many coaching groups and marketing panels.  Listen to this informative Publish. Promote. Profit. episode with Jon Lahey about using a book to sell more than 250 homes a year. Here are some of the beneficial topics covered on this week’s show:- How you can use your book as an effective business card.- Why having a good mentor can help lead you to success in your business.- How it’s important to remember you should listen to your mentor.- Why being an award-winning author gives you immediate credibility.- How you need to have the right team to build your business. Connect with Jon:Links Mentioned:thefinelivinggroup.comGuest Contact Info:Twitter@FoodieRealtorInstagram@foodierealtorFacebookfacebook.com/TheLaheyGroupREMAXFineLivingConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750