Best Seller Secrets

In this episode, I’ll share a few strategies that will help you stop chasing clients once and for all. All of them start with getting your book into as many hands as possible.  Do you frame yourself as an expert? If so, your offers have a much better chance of being accepted. There is no better way to frame yourself as an expert than having a bestselling book.  I myself am so confident in this tactic that I’ve recently invested a large amount of money into a campaign where I will send out my book to thousands of new people a month. Keep in mind, that who you send your book to will determine the number of leads you get. Your audience has to be targeted.  You’ll Discover: ●     Why framing yourself is vital for future success (1:53)●     The first group of people you should send your book to (10:14)●     The second group of people you should send your book to (16:23)●     The third group of people you should send your book to (23:49)Connect with Rob: Website  https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Bill Allen is the CEO and Owner of 7 Figure Flipping a real estate organization based out of Nashville, TN. He and his team currently flip and wholesale 200+ deals per year in Tennessee and northern Florida, while leading the top house flipping and wholesaling mentoring groups in the nation. ‍Bill began his career as a Naval Officer with 18 years of military experience and discovered through the avenue of real estate, that his calling is leading others by helping them find their own success through networking and accountability. This year, 2021, Bill is the author of 7 Figure Flipping Underground: How expert real estate investors find hidden properties, negotiate the best deals, and build profitable businesses.Listen to this informative Publish. Promote. Profit. episode with Bill Allen about teaching real estate investors to negotiate the best deal. Here are some of the beneficial topics covered on this week’s show:- How being a salesperson requires being a good storyteller.- Why using a value ladder can help you sell high ticket items. - How writing a book can make people trust you and your business quickly.- Why a book funnel can be a great tool to get clients and up-sell them.- How having a mentor or a coach can be game changing for entrepreneurs.Connect with Bill:Links Mentioned:https://7ffbook.com/mainGuest Contact Info:Instagramhttps://www.instagram.com/billallenrei/?hl=enFacebookhttps://www.facebook.com/7figureflippingLinkedInhttps://www.linkedin.com/in/bill-allen-rei/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

I’m excited to share with you how you can fast track the content creation for your book. This process will even work with other forms of content that you create for social media platforms as well.  In this episode, I break down the elements of the perfect chapter. I discuss everything from the length to the format. I suggest that you start with a story and leave what’s called an “open loop.” Then introduce your framework or the key points of your story. Lastly, close the loop and have a a call to action and next steps for your reader to take.  You’ll Discover: ●     Sneak peek into how I’m writing my new book (1:07)●     The format I use and teach to our clients (2:08)●     Andrea Olsen’s 7-figure book story (7:58)●     Why it’s important to be educated on your audience’s struggles (17:40)●     Creating a list of assets around stories (19:34)Connect with Rob: Website  https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Jinny Uppal is no stranger to driving contrary and innovative thinking. Uppal’s 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, eCommerce, and retail companies. In her new award-winning book, IN/ACTION: Rethinking the Path to Results, Jinny Uppal explores the downside of the prevalent cultural bias for action even when it’s unnecessary or counterproductive. Her book is the 2021 Gold winner in Business Nonfiction books from Reader Views.Listen to this informative Publish. Promote. Profit. episode with Jinny Uppal about using a book to challenge existing business norms. Here are some of the beneficial topics covered on this week’s show:- Why business people should take occasional moments to strategically pause.- How going full speed doesn’t allow for people’s creativity to flourish. - Why taking a pause doesn’t necessarily have to be a long one.- How people write about topics that intrigue them or confuse them.- How not every entrepreneur needs to be set to go, go, go all the time.Connect with Jinny:Links Mentioned:https://www.jinnyuppal.comGuest Contact Info:Twitterhttps://twitter.com/jinnyuppal?lang=enInstagramhttps://www.instagram.com/jinnyuppal/?hl=enLinkedInhttps://www.linkedin.com/in/jinnyuppal/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Sell Tons of Books Publish. Promote. Profit. with Rob Kosberg Episode 141 In this episode, I give you the secret sauce to make massive book sales… or technically, how to make massive sales through your book. You see, if your primary focus is just selling your book, you take your focus off of more lucrative uses of your time.  The first thing to be clear about is that just selling your book shouldn’t be the end goal. This is a common misconception that leads many authors astray. Your sales plan needs to continue beyond the sale of the book if your goal is to make substantial income as an author.  What does that look like? It means things like selling high ticket programs through your book. This means that the goal is to get your book into as many interested hands as possible but not because of the income generated from book sales. The true value comes from the income potential from the high-ticket offers you sell through your book.  You can also position yourself through your book to help you with getting speaking engagements and media appearances. Those turn into leads, which means more status as an industry leader. You will reach more people and generate more leads, which will turn into a greater impact and income. You’ll discover:●     How to sell your book through speaking engagements (5:57)●     How to sell your book in bulk at speaking events (9:30)●     The different types of media to leverage to make book sales (12:27)●     How to sell your book using Amazon ads (15:37) Connect with Rob: Website  https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How Telling Your Traumatic Story Can Be a Catalyst for Growth – Publish. Promote. Profit. with Rob Kosberg Episode 140 Yemi PennYemi Penn is an author of Did You Get The Memo?: Because I F**king Didn't, documentary producer, speaker, engineer, and all-around fearless thought leader on creating your own memo. A serial entrepreneur with businesses in Sydney, London, and the U.S., Yemi instigates us all to use our trauma as a catalyst for transformation and growth. Listen to this informative Publish. Promote. Profit. episode with Yemi Penn about using your trauma as a catalyst for growth. Here are some of the beneficial topics covered on this week’s show:- How not all messages are universal, and everyone doesn’t get the same “memo.”- Why feeling empowered enables people to come up with solutions on their own.- How eradicating your shame can give you more freedom in your life.- Why writing a book can lead to you opening new ventures.- How your book can become your business card.Connect with Yemi:Links Mentioned:https://www.yemipenn.comGuest Contact Info:Instagramhttps://www.instagram.com/yemi.penn/?hl=enFacebookhttps://www.facebook.com/YemiPennLinkedInhttps://www.linkedin.com/in/yemipenn/?originalSubdomain=auConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Most Important Element of Entrepreneurship– Publish. Promote. Profit. with Rob Kosberg Episode 139In this episode, I explain the most important element of entrepreneurship: raising your credibility. First, you must get clear on which strategies are in alignment with your lifestyle. Then, use your book to pursue those strategies. These strategies include speaking engagements, networking events, a free plus shipping model, and media/PR. Remember, if you’re a business owner, you’re in two different businesses. The first is to provide your product or service. And the other is actually growing your business. In order to scale and move into the top tier of desirability, you must be good at both. That’s where a book comes in. Here are the details:●     The hierarchy of desire (3:26)●     Pairing your book with a strategy to scale (6:58)●     The big picture and long-term strategy of publishing a book (8:52)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Taking Back Control of Your Financial Future with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 138 Mark WillisMark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time Best Selling Author and the owner of Lake Growth Financial Services, in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. As co-host of the Not Your Average Financial Podcast™, he shares his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Listen to this informative Publish. Promote. Profit. episode with Mark Willis about learning to take control of your financial future. Here are some of the beneficial topics covered on this week’s show:- Why people are exhausted with traditional finance methods.- How having a 401k may not be enough to take care of your retirement needs. - Why taxes are still going to go up no matter who is in control of the White House.- How it’s the people who control the banking who hold all the power.- Why paying cash for goods and services takes away your opportunity to grow that money.Connect with Mark:Links Mentioned:https://lg.subscribemenow.comConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Get The Most Out Of Sales Calls– Publish. Promote. Profit. with Rob Kosberg Episode 137In this quick episode, I explain the process we use at Best Seller Publishing to ensure the people who book sales calls are pre-qualified. This makes them a warm lead and more likely to convert.If you’re the one who takes the sales calls in your business, be mindful of the time you spend on a call. This is why it’s important to make sure the leads are as warm as possible. It’s important that your appointment funnel involves a video that the person must watch prior to getting on the phone with you. This warms up the lead to what you do and how you help people. Requiring the video allows you to cut down on the questions at the front end and therefore cut the time you spend on the call. And, trust and rapport are built before the person even gets on the call. You’ll discover: ● An inside look into the exact appointment funnel we use (3:45)● The form we require leads to fill out in order to book a call (5:00)● The 3 important steps in our process (7:48)● How a good funnel will sort your leads for you (13:52)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Companies Grow with Effective Marketing Strategies – Publish. Promote. Profit. with Rob Kosberg Episode 136 Hernan Vazquez and Jeremias Smith As a fractional chief revenue officer, Jeremias Smith helps companies grow by creating and managing the deployment of an effective marketing strategy that helps you achieve your immediate and long-term growth goals.Hernan Vasquez is an investor, marketing advisor, co-founder and consultant. He helps small to medium-size businesses increase their online client acquisition through marketing campaigns, email marketing, paid media, retargeting and strategic partnerships. Listen to this informative Publish. Promote. Profit. episode with Hernan Vazquez and Jeremias Smith about helping companies grow with effective marketing strategies. Here are some of the beneficial topics covered on this week’s show:- How you can use a book funnel to acquire customers and then upsell them.- Why you should be monetizing the people who are ordering your book.- How having the power of a good brand behind you can help you sell books and upsell to your customers.- Why you need a powerful hook or angle to get people to purchase your book.- How there are three main pillars that help drive traffic to your funnel and what they are. Connect with Hernan and Jeremias:Links Mentioned:https://scaledriven.com/3x-a1https://scaledriven.com/framework-of-a4 Guest Contact Info:LinkedInhttps://www.linkedin.com/company/scale-driven/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750