Best Seller Secrets

Publish. Promote. Profit. Episode 115 - Discipline Techniques For Internet WritersWriting discipline is something that can be achieved at any time in life. Many of us want to succeed in so many areas of discipline in life. Still, if you’re a small business owner who has decided to get disciplined in content creation for marketing or want to create a daily writing habit in your life, then you’re at the right place.Book publishing can be a real struggle, even for the best-selling publisher. Everybody has their unique content style, which needs to be discovered at the right time.Here are the few marketing strategies and tips.The Strategy Of 30 For 3030 for 30 is a large group of great training and accountability. The idea of 30 for 30 is to write 250 words every day. This isn’t about writing books. The strategy includes internet writing only and ghostwriting.Set a DeadlineTo improve your discipline in content writing and if you’re struggling to maintain your writing habit, ask yourself a question:How did you do your long-form research paper when you were in high school? Let me guess; you used to wait until last night and approach the task until it’s done, just like a Cheetah. All you need is a deadline to get things completed. It would help if you had pressure and consequences before you acted. There’s a pain in not doing anything for an extended period of time. Build around your tendencies instead of fighting against them to create your content.And if you’re interested in building this core tendency or using it to create effective content, you need to realize what you’re really attempting to do. Set your goals and follow the three steps given below:1. Recognize and accept your true natureYou don’t need to go against your entire nature to improve your writing. If you embrace your nature after discovering it, you’ll be more productive and effective. For example, you may be thinking about how to discover it. Ask yourself some questions to discover your nature. For example, what were the circumstances around my success? What were the circumstances around my failure? And then, instead of fighting against them, embrace them and find a way to build around them.2. Stop fighting your nature and start embracing itTo use your nature in order to get tasks done, all you need to think about is its consequences afterwards. It can either be a public shame, humiliation, or a way to get your money. In other words, set a deadline and think about the consequences of not doing it. Ask yourself some questions about it, and then apply the answers to your life.3. Establish consistencyPutting financial consequences into your business builds consistency and is proven a good lead generation strategy. Set your goals and pay yourself in full. You will feel the power of transferring your money and putting your energy into it. And you only need three things: pressure, a deadline, and consequences.These three factors will let you build around your natural instincts to create something consistent.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Business Owners Communicate Better and Sell More– Publish. Promote. Profit. with Rob Kosberg Episode 114 Jim RoweJim Rowe, a marketing veteran of 45 years with clients and agency positions with: Coke, Cutty Shark and InterMark. He is the best-selling author of, Get Your Ducks in a Rowe - Business Writing & Communication which teaches the 10-step formula to Think, Write, Present and Sell more effectively. His second book, Get Your ducks in a Rowe - Learn The A-D-A-P-T-E-R Method of Strategic Business Communication, teaches the holistic approach to critical thinking, communication, and execution. Listen to this informative Publish. Promote. Profit. episode with Jim Rowe about helping business owners communicate better and sell more.Here are some of the beneficial topics covered on this week’s show:- How many mid-sized businesses need help with marketing expertise.- Why writing and critical thinking are critical skills for business owners.- How trademarking your work is a critical step in marketing.- Why effective communication is vital for the success of any business.Connect with Jim:Links Mentioned:https://www.jimrowemarketing.comGuest Contact Info:LinkedInhttps://www.linkedin.com/in/jim-rowe-8751166/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

All of us get stuck in life.Writing a book, growing a business, investing, weight loss, you name it. It’s easy to eventually get stuck in any personal or business goal you have.One of the most overlooked areas that will facilitate growth is “thinking time”. There needs to be time to think outside of the daily tasks of your business and to instead, think about what it means to grow your business and why certain aspects may not be working.Read on to learn more about maximizing your thinking time. Just Think About ItPeople make mistakes and face obstacles. Great business owners ask “what could I have done differently?” and are able to learn from difficult times in their business, which makes them more prepared in the future.But many times, we can avoid the depth of pain from business difficulties by just spending more time really thinking about the challenges, obstacles, difficulties, and marketplace in the moment. In reflection, our vision is always 20/20, and better choices are obvious. However, with a bit more thought we can make better decisions now.To be effective, thinking time must be done regularly. While there is a place in the world of business for collaboration, thinking time is a solitary activity. Put away your materials, phone, and social media so you can just think. It doesn’t need to be excessively long, a few 45 minute to one-hour thinking sessions a week is really all you need to create a lot of progress in your life and business. 5 Steps to Craft Your Thinking Time Find the Unasked Question Oftentimes, it is not the solution that is as important as making sure you are asking the right questions in your life and in your business.You need to re-frame questions in a way that you can come up with a solution that is viable.Instead of asking “Why is my book not selling?” ask, “how might I sell more copies of my book so that I can achieve greater client attraction?”Separate the Problem from the Symptom People often think about the symptom of the problem they are actually facing. Your book not selling, Facebook ads not working, your business not growing, those are all symptoms of a larger issue. Take a step back and dive down to discover the problem that is actually causing the symptom. Check AssumptionsWe tend to make assumptions that only hurt us in the end. For example, if your book is not selling you may assume that Amazon or your publisher isn’t promoting it. That relies on the assumption that it is their role to do all this. See the bigger picture and take full responsibility for the problem you face so you can come to the right answer for it. Consider Second-Order ConsequencesIf you do discover a solution to the problem, you must carefully analyze it. Is there a downside to the solution you’ve come up with? If the solution requires an ongoing cost, you must decide if you can live with the additional cost and if the upside of the solution is worth it. Create the MachineOnce you have come to a solution, you must create a machine that will continue the solution. It is not just about solving the problem once, it about solving it on an ongoing basis. You must do something different so the result you are looking for is constantly happening. Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Turning Introverts into Leaders– Publish. Promote. Profit. with Rob Kosberg Episode 112 Terrance LeeTerrance Lee AKA The Introvert Leader is the best-selling author of Quiet Voice Fearless Leader: 10 Principles for Introverts to Awaken the Leader Inside. Terrance has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven results. He utilizes his platform to empower introverts to tap into their own inner leadership potential.Listen to this informative Publish. Promote. Profit. episode with Terrance Lee about turning introverts into leaders.Here are some of the beneficial topics covered on this week’s show:- How you can use your book as the foundation of your business.- Why being an introvert isn’t a bad thing to be.- How introverts may have a wall or hurdle to jump over to become a leader.- Why it’s important for people to know their triggers so they can move past them.- How many introverted people feel invisible and how to change that.Connect with Terrance:Links Mentioned:https://www.quietvoicefearlessleader.comGuest Contact Info:Instagram@theintrovertedleaderFacebookhttps://www.facebook.com/TheIntrovertLeaderConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Your dream 100 is your ideal clients, corporations, and speaking engagements. When you connect with your dream 100, you can quickly and powerfully advance your business. But, it’s all about doing things the right way. In this post, we will share the top things you need to do to reach your dream 100. Frame Your Conversations With Your Best-Selling Book Most people believe that cold-calling is ineffective. In reality, it still works. You can cold call influencers or others in your dream 100 to get your name on their radar. The cold call is just the first step. To move forward, you need to frame the conversation properly. One of the best tools you can have for these conversations is your best-selling book. Build connections and enhance your business with a best-selling book that demonstrates your knowledge and industry authority. Send a Copy Of Your Book A beautifully-crafted, well-written book will do the heavy lifting for you. Instead of directly cold-calling, start the conversation by sending a copy of your book. Include a short note directing the person to the chapter or pages that will be most relevant to them, and ask to hop on a short call. The book will position you as an expert, which will help you establish credibility before the call. Schedule the Call After you have framed the conversation by sending your book, it is time to actually get on the call. Follow up about scheduling a call. Use this call to take it from the initial impression all the way to earning a new client or speaking engagement. Follow Up With Potential Clients Who Were Not ReadyTake a client from maybe to yes with your book. For just a few dollars, you can get a copy of your best-selling book in their hands. Add a personalized note that points them to the most relevant content in your book so it can do all of the heavy lifting for you. Your best-selling book will get you in front of the right people in your dream 100. You still need to take clients over the finish line, but you do not have to do as much of the heavy lifting when you have a well-written book. Use your book to position yourself as an authority figure and to gain the attention of your dream 100. Get started on your best-selling book today with Best Seller Publishing. Contact us at (626) 765-9750 or info@bestsellerpublishing.org. Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Coaching Startups for Success– Publish. Promote. Profit. with Rob Kosberg Episode 110 Alisa CohnNamed the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards in London, Alisa Cohn has been coaching startup founders to grow into world-class CEOs for nearly 20 years. She is the author of From Start-Up to Grown-Up, published by Kogan Page. A onetime startup CFO, strategy consultant, and current angel investor and advisor, she was named the number one “Global Guru” of startups in 2021, and has worked with startup companies such as Venmo, Etsy, DraftKings, The Wirecutter, Mack Weldon, and Tory Burch. She has also coached CEOs and C-Suite executives at enterprise clients such as Dell, Hitachi, Sony, IBM, Google, Microsoft, Bloomberg, The New York Times, and Calvin Klein.Marshall Goldsmith selected Alisa as one of his Marshall Goldsmith 100 Coaches – a gathering of the top coaches in the world – and Inc named Alisa one of the top 100 leadership speakers, and also been named one of the top voices of thought leadership by PeopleHum for 2021.Listen to this informative Publish. Promote. Profit. episode with Alisa Cohn about coaching startups for success.Here are some of the beneficial topics covered on this week’s show:- How startups have a lot of structure that gets built just in time.- Why managing your psychology and emotions is an important for entrepreneurs. - How your job as a leader is to coordinate and conduct your employees.- How many startup founders love their product but aren’t in tune with marketing skills.- Why getting great results for your clients leads to natural word of mouth referrals. Connect with Alisa:Links Mentioned:https://www.alisacohn.comGuest Contact Info:Twitterhttps://twitter.com/AlisaCohnLinkedInhttps://www.linkedin.com/in/alisacohn/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Publish. Promote. Profit. Episode 109 - Grow Your Platform Using A Best-Selling Book!Writing your best-selling book is only the first step to growing your business.When done correctly, you can leverage your book to get on other peoples’ platforms, which ultimately helps you expand your reach. Businesses in all industries can use their best-selling book in incredible ways to get referrals, speaking engagements, and land clients.Today, we are going to discuss how YOU can use your best-selling book to continue to grow your platform.Share RecognitionPost any recognition or awards you get related to your book on social media and your website. Post it on all of your social media channels with a link back to your book and website. This is an absolutely free and very simple way to keep your audience attached to the results and recognition from your book. Connect with People on LinkedInEveryone who is in business must have an up-to-date LinkedIn. If you don’t yet, now is the time to get it up and running! Connect with people on LinkedIn and start organically building your profile on a regular basis. Once your LinkedIn is big enough, people will begin organically coming to you. If they aren’t yet, then you must start reaching out. Reach out to anyone who could be a referral source to you and offer them a free copy of your book. This is a small investment that could open the door to a ton of business for you if it is the right referral source, speaking engagement, trade journal, or print magazine.If you are trying to build a referral-based business, you must think in terms of who are the right people that can refer you and you must position yourself as an authority in front of them. When you can be the authority and credible expert in their eyes, then they will refer their best clients to you. Send a Copy of Your Book Before any upcoming appointment you have with a potential client, speaking engagement, or referral source, get a copy of your book in their hands. Your book gives you a human element and provides status and authority above your competition. Get your book in as many hands as possible to establish authority and credibility. Our top clients have used the strategies above to get keynote speaking engagements, editorial journal positions, and referrals that ultimately grew their platforms and businesses. Your best-selling book is one of the most effective tools for expanding your platform and obtaining more clients. For help creating or leveraging your best-selling book, contact Best Seller Publishing.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™https://www.publishpromoteprofit.com/Follow us on our Social Media! Twitter:https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgIf you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Transforming Management Through a Book– Publish. Promote. Profit. with Rob Kosberg Episode 108 Jason LauritsenJason Lauritsen is transforming management as a keynote speaker, trainer, and author. He liberates managers from outdated and inhumane practices so they can cultivate human potential at work and improve people’s lives.Jason is the author of two books, Unlocking High Performance: How to use performance management to engage and empower employees to reach their full potential and Social Gravity: Harnessing the Natural Laws of Relationships. Listen to this informative Publish. Promote. Profit. episode with Jason Lauritsen about transforming management through a book.Here are some of the beneficial topics covered on this week’s show:- How most managers are incorrectly taught how to get people to produce their best work. - Why it’s important to foster better relationships in the workplace.- How managers need to treat their employees as unique and talented humans.- How many people aren’t being paid enough to care about the work they do.- Why you don’t have to write a book with the objective to sell it.Connect with Jason:Links Mentioned:cultivayo.comConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Writing a best-selling book is an incredible feat!But it’s just the beginning. You can now expand your business by getting PR and media with your best-selling book.So how can you do that?In this post, we detail three simple steps to getting PR and media with your book.Why Do You Want Media and PR?Before digging into the steps for getting PR and media, it’s important you understand why this is something you want.Momentum.PR and media are crucial strategies for growing your business. The content of your book is likely well suited for mass media. Leverage your book to get on media, and you will reach more potential clients. You can use PR and media to get your book into the hands of your target audience and to start the conversation it takes to gain clients.3 Steps to Use Your Book to Get You on MediaHook the Producer by Hooking His/Her AudienceMass media producers are interested in what his or her audience is interested in. Show the producer your value by demonstrating that the audience will eat up the topic. Often times, you must broaden your message to do this.Get the Book in Your Producer’s HandsThere’s a couple of ways to do this. Firstly, you can send a digital version or PDF of your book. Ideally, send the actual physical version of the book. The higher profile the media, the more important it is to get the physical book into the hands of the decision-maker. You can start by sending the PDF version and offering to send the physical copy if they provide an email address. (by the way, that’s a very effective way to get someone to respond). This is absolutely critical for mass media.But guess what?If you want speaking engagements, you must find a way to get your book in the hands of the person making the decision.Schedule a Phone CallUse the credibility and authority from your book and the hook you created to get on a call. Focus on closing the phone call. Once you get on the phone, it will be much easier to close the deal for the media appearance.So that’s it!Hook the producer, send your book, and schedule a call.But wait, what if you don’t get any response?Try leading with a giving hand and offer to ship the book. If you still don’t hear back, send more pieces of authority like TV clips you were in, magazine features, etc.Not everyone will respond, and that’s okay. All you need is some percentage of media to respond to you. This will create a momentum where people start coming to you for features, and it all starts with you building credibility, hooking your audience, and forming relationships. Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Tools to Transform Leadership and Business– Publish. Promote. Profit. with Rob Kosberg Episode 106 Krister Ungerbök#1 Wall Street Journal Bestselling Author, Krister Ungerböck, is the former CEO of a global tech company and a leadership language expert. His insights have appeared in numerous national and international publications, including NPR, Forbes, Inc., Chief Executive and Entrepreneur. Prior to exiting corporate life at age 42, Krister was CEO of a $200M global software company.Krister is the author of the groundbreaking, viral bestseller titled 22 TALK SHIFTs: TOOLS TO TRANSFORM LEADERSHIP in Business, in Partnership and in Life.Listen to this informative Publish. Promote. Profit. episode with Krister Ungerbök about using the right tools to transform leadership and business.Here are some of the beneficial topics covered on this week’s show:- Why it’s important to build strong relationships with people working with your business.- How you want to write a book you will be proud of not one you will be embarrassed by.- Why investing in your book early on can help you earn passive income over time.- How leaders with a higher emotional IQ are better at leading their teams and businesses.- How there are underlying dynamics in personal and professional relationships.Connect with Krister:Links Mentioned:Krister.comGuest Contact Info:Twitter@meetkristerInstagram@iamkristerFacebookfacebook.com/meetkristerLinkedInlinkedin.com/in/kristeruConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750