Developers after Dark

🚨 SEO is changing fast—and AI might just be your new worst enemy or your best ally. HubSpot SEO expert Victor Pan joins us to break it all down for developers.In this episode of Developers After Dark, Victor Pan (SEO at HubSpot) sits down with Nick, AJ, and Dennis to talk about the evolving world of SEO and AI, what HubSpot developers need to know, and how technical SEO is becoming more important than ever.From the rise of Search Agent Optimization to the new challenges of structured data and LLMs, this episode is a must-watch for content creators, marketers, and devs trying to stay ahead of the curve.⏰ Chapters:00:00 – Intro & AI Overlords03:00 – Meet Victor Pan06:00 – What Does an SEO Really Do?12:30 – Traditional SEO vs. AI SEO20:00 – Cloudflare, Crawlers & Monetization28:00 – The Rise of Agent Browsers35:00 – Content Creators & Brand Strategy42:00 – Structured Data & Hallucinations48:00 – How Do We Measure SEO Now?54:00 – Where Is This All Headed?1:01:00 – How to Learn Modern SEO1:04:00 – Final Thoughts & Optimism📚 Resources:Victor Pan on LinkedIn: https://www.linkedin.com/in/victorpan/SEOFOMO Newsletter: https://seofomo.coHubSpot SEO Academy: https://academy.hubspot.comDharmesh’s “Search Agent Optimization” Post: [find on LinkedIn]🔖 Hashtags:#HubSpotDevelopers #AISEO #TechnicalSEO #SearchAgentOptimization #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

Paul Maxwell, CEO of RevOps HQ and former academic philosopher, shares his unique journey from theology to HubSpot development. He discusses overcoming imposter syndrome and the vital role of curiosity and persistence in coding. Paul emphasizes the importance of mentorship, urging developers to 'be the hero' in their careers. He also explores the integration of AI tools and highlights the need for creativity in problem-solving. Beyond tech, Paul reflects on how his personal passions influence his professional creativity.

🚀 What happens when a developer builds the first Shopify-HubSpot integration and ends up disrupting HubSpot Live? You get Episode 27 of Developers After Dark with Parag, CEO and dev at heart.In this episode, Parag joins Nick, Dennis, and AJ to talk about his journey from tinkering with Flash websites and HTML books to becoming a HubSpot Partner and CEO of a fast-scaling e-commerce integration company. They dive into building workflows for hundreds of thousands of customers, personalizing automation using HubSpot data, and the growing power of the developer ecosystem.He shares real talk on developer life, the transition to leadership, building during nights and weekends, and learning from mistakes (including a hilarious moment when HubSpot called them mid-integration to stop affecting a live keynote!). Whether you're a HubSpot developer, tech founder, or someone trying to scale e-commerce CX—this one's packed with insight.📍 Chapters00:00 – When HubSpot Called Us04:00 – First Shopify to HubSpot Integration09:00 – Building at Night, Scaling by Day17:00 – Becoming CEO & Letting Go28:00 – Flash, HTML, and Real SEO36:00 – HubSpot Feedback & Community45:00 – Advice for Devs and Leaders#HubSpotDevelopers #EcommerceIntegration #DeveloperJourney #AutomationAtScale #DevsAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

🚀 Discover how HubSpot developers are breaking new ground with the Deep Research Connector – a first-of-its-kind integration between HubSpot and OpenAI. In this special episode of Developers After Dark, Nick and Dennis are joined by repeat guest John McLaren, Staff Developer Advocate, and Daniel Jacobson, Director of Product at HubSpot, to dive deep into this revolutionary tool. Whether you're a dev, marketer, or data-driven user, this tool unlocks next-level data insights by marrying your HubSpot CRM with cutting-edge AI.🧠 Learn how it was built, how it respects user-level permissions, and why it’s already changing how teams forecast, analyze, and operate. From use cases in support and sales to security concerns and regional access, this episode has it all.⏱️ Chapters00:00 - Intro & Show Overview03:00 - 🔍 Interview with Daniel Jacobson Begins03:30 - What is the Deep Research Connector?06:00 - How HubSpot + OpenAI Built It08:00 - Real Use Cases (Support, Sales, PMs)13:00 - Forecasting with CRM Data18:00 - Why This is a First in CRM18:25 - 🎙️ Panel Discussion Resumes26:00 - Security, Permissions & Sensitive Data33:00 - Model Context Protocol Deep Dive45:00 - What's Next for Devs and AI at HubSpot#HubSpotDevelopers #DeepResearch #OpenAIIntegration #AIinCRM #DataInsights #openai #aimarketing We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

Unlock the secrets of HubSpot DevRel’s explosive growth and AI enablement!Join us to learn how HubSpot’s Developer Community thrives through trust, mentorship, and cutting-edge tools.In this episode of Developers After Dark, Nick, AJ, and Dennis sit down with Steve Liam, Director of DevRel at HubSpot, to explore: how their team evolved from a handful of advocates to 30+ experts; the launch of HubSpot’s CRM Deep Research connector and other AI integrations; the flexible Hybrid Work Culture that powers productivity; and the free resources on HubSpot Academy every developer should use. Steve also shares leadership lessons on mentorship, building the Developer Ecosystem, and even his dream of becoming a blacksmith!Chapters:00:00 – Intro & Celebrating HubSpot Academy01:02 – Meet Steve Liam, DevRel Director06:06 – Transitioning to DevRel Leadership11:17 – Embracing Hybrid Work Culture15:45 – HubSpot DevRel Team Growth22:13 – AI Integration & CRM Connector30:05 – The Future of Developer Relations35:17 – Personal Insights & HobbiesHashtags:#HubSpotDevRel #DeveloperCommunity #AIEnablement #HybridWork #HubSpotAcademyResources Mentioned:• HubSpot Academy – https://academy.hubspot.com• Developer Changelog – https://developers.hubspot.com/changelog• HubSpot Developers YouTube – https://www.youtube.com/c/HubSpotDevelopersWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

Dive deep into the fascinating evolution of the HubSpot Marketplace with Chris Conant, a HubSpot alumnus and Principal Tech Architect at Jasper.ai who played a key role in its growth. Chris shares insider insights about developing custom modules, the critical role of developer advocacy, and his current venture integrating AI marketing at Jasper AI.From the early days of defining marketplace guidelines to advocating for scalable solutions, learn how Chris navigated the challenges and successes of building developer-centric communities. Perfect for HubSpot developers looking to enhance their toolkit or marketers intrigued by the intersection of AI and development.🔖 Chapters:0:00 – Intro & Welcome3:32 – Chris’s Journey: From HubSpot to Jasper AI8:59 – Building HubSpot's Template Marketplace17:41 – Balancing Requirements & Creativity24:04 – Lessons Learned & Current Insights34:13 – Chris's Tech Origins & Philosophy42:01 – Knife Sharpening and Other Hobbies51:55 – Work-Life Balance and Personal Growth62:41 – Best Advice for Developers & Advocates🔗 Resources Mentioned:HubSpot Developer Changelog: https://developers.hubspot.com/changelogSpring Spotlight Developer Tools: https://developers.hubspot.com/ss25-dev-toolsJasper AI: https://jasper.ai/We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!#HubSpotDevelopers #AIMarketing #DeveloperCommunity #DeveloperAdvocacy #MarketplaceMastermind#hubspotdevelopment , #hubspotcms , #HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

Is your cutting-edge AI also your biggest vulnerability? Dive deep into the world of AI Security as we uncover how seemingly harmless data can become an attacker's instructions. We're joined by Vikram, co-founder and CTO of Prompt Armor, to explore the new frontier of AI Risk Management and why traditional security measures might not be enough.In this eye-opening episode, Vikram demystifies the real threats lurking in Large Language Models (LLMs), from the nuances ofPrompt Injection to the dangers of malicious data in your systems. Discover the critical differences between conventional cybersecurity and the unique challenges posed by AI, including how text itself can become malware. Vikram also sheds light on common misconceptions about AI security, the role of emerging standards like the OWASP Top 10 for LLM, and what skills aspiring AI security professionals need to cultivate. Learn practical steps companies can take when deploying AI internally and gain insights into the evolving global landscape of AI adoption and security.Chapters:(00:00:00) Intro & Welcome Vikram from Prompt Armor(00:01:54) What is Prompt Armor?(00:03:30) The Genesis of Prompt Armor: Seeing the AI Security Gap Early(00:06:30) AI Security: Cutting Through the Hype and Fear(00:08:09) Learning AI Security: Prompt Armor's Free Course(00:11:50) Traditional vs. AI Security: Why "Data as Instruction" Changes Everything(00:13:50) The Threat of Indirect Prompt Injection & MXGp Servers(00:20:15) Misconceptions Organizations Have About AI Security(00:22:30) Government Regulation vs. Industry Innovation in AI Security(00:24:50) The Evolving AI Security Landscape: What's Next?(00:26:15) Top 3 Steps for Companies Deploying AI Internally(00:31:00) Skills for Aspiring AI Security Professionals(00:34:00) Is it Really AI? Distinguishing Hype from Genuine AI Systems(00:46:40) Common Myths About Working in AI Security(00:49:00) AI, Voice, and Video: The Next Security Challenges?(01:00:45) Vikram's Favorite Part of Working in AI Security & Plugs#AISecurity #Cybersecurity #LLMSecurity #TechPodcast #PromptInjectionResources Mentioned:Prompt Armor: https://promptarmor.comPrompt Armor's Free AI Security Course (via Third Party Risk Association): https://www.linkedin.com/posts/tpra_promptarmor-activity-7333114864887865346-GWNUOWASP Top 10 for LLM Applications:https://owasp.org/www-project-top-10-for-large-language-model-applications/We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website atdevsafterdarkpod.comWant to be a guest?Fill out the form 👉https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

Ever felt impostor syndrome creeping in while you code?HubSpot's  Developers After Dark shines a late‑night spotlight on Developer Advocate Ashley Webster as she drops beats and wisdom on crushing self‑doubt, scaling DevRel careers, and keeping the changelog handy.00:00  Intro & bill‑paying banter01:30  Why the HubSpot Changelog is your GPS04:30  Meet Ashley & the Developer Release Comms Group06:00  Jumping from Ops to Code to DevRel08:00  Warner Music tales & viral Fleetwood Mac moment17:00  Impostor Syndrome talk that packed RenderATL24:00  LA meetups, post‑Con, and community building38:00  DJ decks, vinyl hunts, photography breaks56:00  Best career advice & sign‑offLinks & Resources• Changelog: https://developers.hubspot.com/changelog• Ashley’s photos: https://abwnow.com• Developers After Dark site & live shows: https://devsafterdarkpod.com#HubSpotDevelopers #DeveloperJourney #ImpostorSyndrome #DevRel #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought‑provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

Curious how a hobby-horse rider became a go-to HubSpot Developers expert? In this episode, Melinda Green shares her unique journey through the developer community, from coding websites in HyperCard to mastering agency workflows and Spring Spotlight Dev Tools.Join Nick, AJ, and Dennis as they dive into:Melinda’s background in classical opera and early programming experimentsHer evolution into a Senior Developer at a leading agency in the HubSpot Developers ecosystemStrategies for juggling multiple platforms, mentorship tips, and self-reliance (six questions per day rule!)Insights on navigating rapid change via developers.hubspot.com/changelog and spring dev toolsPlus, discover how to apply the six-questions rule to boost your coding independenceChapters:00:00 Intro & Shoutouts01:07 AI Agent Marketplace Preview02:05 Spring Spotlight Dev Tools Overview05:17 Guest Intro: Melinda Green07:40 Inbound Conference Reflections10:52 Developer Origin Story13:27 Agency vs. Platform Work16:39 Opera, Horses & Hobbies20:43 Mentorship & Learning Tips24:00 Community & Advice Wrap#HubSpotDevelopers #DeveloperCommunity #AgencyLife #TechJourneyLinks:– Spring Spotlight Dev Tools: developers.hubspot.com/25-dev-tools– Dev Changelog: developers.hubspot.com/changelogWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

Skip the small talk—HubSpot Developer Tools just leveled up! In Episode 19 of Developers After Dark, Nick, AJ & Dennis quiz Ricky Diep, HubSpot’s Principal Product Marketer for Developers, on the brand-new Spring Spotlight 2025 release. From the re-imagined HubSpot Developer Tools suite and shiny UI Extensions to pushing App Cards to the Marketplace, Ricky shows how builders can hit value at warp speed. He also drops career gems on developer marketing, mentorship, and avoiding burnout (pro tip: wear sandals!).00:00 Midwestern chatbot joke & intros06:04 Meet Ricky Diep07:07 Spring Spotlight dev-tool rundown12:31 App Cards in the Marketplace16:14 Ricky’s Microsoft-to-HubSpot journey32:24 Conferences & AI trends43:00 How to market to developers50:12 Mentorship, burnout signs & vacations1:04:16 Wrap-up & sandals pledge🔗 Resources• Spring Spotlight toolkit → https://developers.hubspot.com/ss25-dev-tools• Episode archive → devsafterdarkpod.com#HubSpotDev #SpringSpotlight #DeveloperTools #UIExtensions #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Want to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r