Ep 35 - Agency Owner to App Builder with Nicole Pereira | Developers:After Dark

How do HubSpot Developers reinvent the developer identity? Nicole joins us to trace the path from “webmaster” days to RevOps, personal branding, and vibe coding—where AI supercharges builders.

In this episode of Developers After Dark, Nicole shares how early web tinkering, SEO, and rescuing gnarly corporate projects led to building top HubSpot agencies—then pivoting into RevOps long before it was cool. We dig into why HubSpot’s platform empowers systems thinkers, how a personal brand for devs multiplies opportunities, and why “vibe coding” with AI is unlocking a new builder era. If you’ve ever wondered how to align your skills, story, and tools into a durable developer identity, this one’s for you.

Chapters
00:00 Cold open & guardrails
02:49 Show intro + shout-outs
06:01 Nicole’s origin & HubSpot since 2013
10:08 Early entrepreneurship → web + SEO
14:00 Project rescue: PM & solutions mindset
18:10 Finding “chief martech” identity
19:00 First HubSpot build + Salesforce sync
21:20 Confidence, comms, and influence
24:00 Building agencies & people leadership
29:00 Non-obvious founder lessons
33:00 Personal brand for devs
37:00 Keeping the builder fire alive
44:00 Riding the RevOps wave
47:00 The legendary WordPress recovery night
52:00 Why HubSpot’s closed platform for biz sites
53:00 Work–life integration for ADHD makers
59:00 Investor–mentor era & vibe coding
1:03:00 Closing thoughts

Resources & Links

HubSpot Developers channel: https://hsdev.fyi/dad-hs-yt
HubSpot for Startups: https://hsdev.fyi/dad-startups
HubSpot Developer Docs: https://hsdev.fyi/dad-devsite
Developers After Dark site:  ⁠https://hsdev.fyi/dad
On martech thinking: https://hsdev.fyi/48dh3XC⁠

#HubSpotDevelopers #DeveloperIdentity #RevOps #VibeCoding #PersonalBrand

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We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.
Check out the Developers:after Dark website at devsafterdarkpod.com

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