Ep 29 - SEO in the AI World with Victor Pan | Developers:After Dark

Aug 4, 2025

Ask episode

Chapters

Transcript

Episode notes

🚨 SEO is changing fast—and AI might just be your new worst enemy or your best ally. HubSpot SEO expert Victor Pan joins us to break it all down for developers.In this episode of Developers After Dark, Victor Pan (SEO at HubSpot) sits down with Nick, AJ, and Dennis to talk about the evolving world of SEO and AI, what HubSpot developers need to know, and how technical SEO is becoming more important than ever.From the rise of Search Agent Optimization to the new challenges of structured data and LLMs, this episode is a must-watch for content creators, marketers, and devs trying to stay ahead of the curve.⏰ Chapters:00:00 – Intro & AI Overlords03:00 – Meet Victor Pan06:00 – What Does an SEO Really Do?12:30 – Traditional SEO vs. AI SEO20:00 – Cloudflare, Crawlers & Monetization28:00 – The Rise of Agent Browsers35:00 – Content Creators & Brand Strategy42:00 – Structured Data & Hallucinations48:00 – How Do We Measure SEO Now?54:00 – Where Is This All Headed?1:01:00 – How to Learn Modern SEO1:04:00 – Final Thoughts & Optimism📚 Resources:Victor Pan on LinkedIn: https://www.linkedin.com/in/victorpan/SEOFOMO Newsletter: https://seofomo.coHubSpot SEO Academy: https://academy.hubspot.comDharmesh’s “Search Agent Optimization” Post: [find on LinkedIn]🔖 Hashtags:#HubSpotDevelopers #AISEO #TechnicalSEO #SearchAgentOptimization #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training