LEVELS – Inside the Company

What’s more effective for startups: An in-person environment or a remote one? And which of these types of work cultures are more likely to IPO? Delian Asparouhov, co-founder of Varda and principal investor at Founders Fund explains why he thinks in-person startups, especially at the product market fit stage, are more likely to be acquired and IPO when the team operates in person. This remote versus in-person debate with Levels CEO Sam Corcos covers the benefits of different types of work environments for junior versus senior people, the generation of ideas and deep work, the level of chaos required at an early-stage startup, and the potential appeal of a remote culture for a broader talent pool. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🔗 Helpful links: Become a Levels member: https://levels.link/itc Learn about metabolic health: https://levelshealth.com/blog Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 📲 Connect: Connect with us on Instagram: https://instagram.com/levels Connect with us on Twitter: https://twitter.com/levels Connect with us on LinkedIn: https://linkedin.com/company/levels-health Connect with us on TikTok: https://tiktok.com/@levelshealth Connect with Sam Corcos on Twitter: https://twitter.com/samcorcos Connect with Delian Asparouhov on Instagram: https://instagram.com/zebulgar Connect with Delian Asparouhov on Twitter: https://twitter.com/zebulgar Connect with Delian Asparouhov on LinkedIn: https://linkedin.com/in/delian-asparouhov-87447742

Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO’s must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers. 🎙️ What Nik Sharma & Ben Grynol discuss: (09:16) - Understand the LTV of newsletter subscribers (12:40) - Intent of education, not acquisition (16:10) - Build up brand equity (19:00) - Give people brand FOMO (24:46) - Don’t trade brand equity for acquisition (29:19) - Lean into product-led growth (33:23) - Put in time, quality, and consistency (36:07) - Get the credit for connecting people (39:52) - Don’t incentivize referrals, make them premium (46:32) - Segment your waiting list Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🔗 Helpful links: Become a Levels member: https://levels.link/itc Watch the conversation: https://youtu.be/9mYrIF6xm10Transcript & Show Notes Learn about metabolic health: https://levelshealth.com/blog Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 📲 Connect: Connect with us on Instagram: https://instagram.com/levels Connect with us on Twitter: https://twitter.com/levels Connect with us on LinkedIn: https://linkedin.com/company/levels-health Connect with us on TikTok: https://tiktok.com/@levelshealth

Global thought leader Seth Godin discusses the concept of tribalism in building communities. Topics include authenticity in marketing, the dynamics of new media, and creating value through ads. They also touch on cultural influences and embracing diversity in communities.

A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on intangible things like culture in the early days of a startup, but it’s key. Netflix Co-Founder Marc Randolph is a standout leader to talk to about this; he helped build Netflix’s culture 20 years ago. To this day, CEOs still reference Marc’s Netflix culture playbook. Listen as Sam Corcos and Marc Randolph discuss the importance of building company culture from the ground up. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🎙️ What Marc Randolph & Sam Corcos discuss: (05:08) – What is company culture? (08:31) – Culture comes from emphasizing behaviors (11:34) – How to send the right signals (14:14) – A culture of personal responsibility (18:33) – Treat people like adults (21:35) – You can’t keep people who have bad judgment (24:08) – Scaling amplifies mistakes (40:37) – Explain why you make your decisions (44:00) – Your team is your priority (46:47) – The responsibilities of a manager Transcript & show notes 🔗 Helpful links: Become a Levels member: https://levels.link/itc?utm_campaign=ep2 Learn about metabolic health: https://levelshealth.com/blog Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 📲 Connect: Connect with us on Instagram: https://instagram.com/levels Connect with us on Twitter: https://twitter.com/levels Connect with us on LinkedIn: https://linkedin.com/company/levels-health Connect with us on TikTok: https://tiktok.com/@levelshealth

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. Become a Levels Member – https://levels.link/itc Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter