#3 - Building a community with Seth Godin’s tribalism-based marketing: People Like Us Do Things Like This

Dec 22, 2022

Global thought leader Seth Godin discusses the concept of tribalism in building communities. Topics include authenticity in marketing, the dynamics of new media, and creating value through ads. They also touch on cultural influences and embracing diversity in communities.

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Introduction

00:00 • 4min

Influence of Growing Up in Buffalo on Community Engagement

03:57 • 2min

Embracing Leadership Through Education and Podcasting

06:18 • 4min

Navigating Marketing and Authenticity

09:57 • 19min

Exploring Community Dynamics and Friction

28:39 • 2min

Building Communities and Fostering Connections

30:24 • 15min

Exploring the World of Chocolate: From Ethics to Taste

45:04 • 4min

When building a community, there's one principle that lays the foundation for every community and culture around the world: People Like Us Do Things Like This. It's a sense of tribalism and a concept that Seth Godin (a global thought leader, entrepreneur, best-selling author, and speaker) brought to the world more than 10 years ago. Here, Seth Godin and Ben Grynol talk about marketing, community, and what it was like to grow up in Buffalo, NY.

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🎙️ What Seth Godin & Ben Grynol discuss:

(00:06) - People like us do things like this
(04:21) - There isn't one Buffalo
(08:32) - The rise of the interview podcast
(10:45) - Professionals are expected to embrace consistency over authenticity
(14:05) - New media is exciting because it's always changing
(16:33) - Following the path to find the dynamics of the medium
(18:18) - How do ads create value?
(23:42) - Defining the culture to drive action
(26:18) - Respecting people who like loud music
(29:34) - How do you build community?
(40:52) - Building a new path for learning

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Become a Levels member: https://levels.link/itc
Watch the conversation: https://youtu.be/bim08ixEYtc
Transcript & show notes: https://levelshealth.com/podcasts/building-culture-at-a-startup-with-marc-randolph
Learn about metabolic health: https://levelshealth.com/blog
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