#3 - Building a community with Seth Godin’s tribalism-based marketing: People Like Us Do Things Like This
Dec 22, 2022
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Global thought leader Seth Godin discusses the concept of tribalism in building communities. Topics include authenticity in marketing, the dynamics of new media, and creating value through ads. They also touch on cultural influences and embracing diversity in communities.
'People like us do things like this' principle underlies community formation based on shared actions and behaviors.
Seth Godin's upbringing in Buffalo shaped his diverse thinking patterns, contributing to his influence in marketing.
Consistent content creation and community building are pivotal in Seth Godin's approach, emphasizing value delivery.
Deep dives
Defining 'People Like Us'
The concept of 'People like us do things like this' centers on the notion that individuals define a group of like-minded people who engage in similar actions and behaviors. This principle is not about physical appearance, race, or inherited beliefs but rather about individuals selecting a specific group and associating common practices within it.
Influence of Community on Individual Development
Reflecting on Seth Godin's upbringing in Buffalo, New York, it becomes evident that exposure to diverse elements within a community, such as sports, library, and varied societal interactions, played a crucial role in shaping his distinctive thinking patterns from a young age. These experiences laid the groundwork for Godin to evolve into a prominent global influencer in the realms of marketing and storytelling.
Emphasizing the Role of Teaching and Learning
Seth Godin's approach to disseminating information goes beyond merely sharing ideas; he positions himself as a teacher aiming to impart knowledge and catalyze cultural change rather than focusing solely on product promotion. Through endeavors like his daily blog, podcasts, and books, Godin prioritizes educating diverse pockets of communities, striving to foster a collective sense of 'People like us do things like this'.
Resilience in Iterative Creation and Community Building
A core tenet of Seth Godin's philosophy encapsulates the importance of consistent creation and community development. By continually producing content, like daily blog posts, and advocating for cohort-based learning experiences, Godin promotes the ethos of 'shipping' imperfect work to drive impact, emphasizing the significance of connecting with diverse micro-communities and delivering value.
Promoting Ethical Consumption and Cultural Evolution
Seth Godin underscores the ethical considerations in consumer choices, particularly in supporting sustainable and equitable practices in industries like chocolate production. His advocacy for ethically sourced, artisanal 'bean-to-bar' chocolate highlights the broader theme of conscious consumption that extends to cultural awareness, individual responsibility, and fostering positive community engagement.
When building a community, there's one principle that lays the foundation for every community and culture around the world: People Like Us Do Things Like This. It's a sense of tribalism and a concept that Seth Godin (a global thought leader, entrepreneur, best-selling author, and speaker) brought to the world more than 10 years ago. Here, Seth Godin and Ben Grynol talk about marketing, community, and what it was like to grow up in Buffalo, NY.
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🎙️ What Seth Godin & Ben Grynol discuss:
(00:06) - People like us do things like this
(04:21) - There isn't one Buffalo
(08:32) - The rise of the interview podcast
(10:45) - Professionals are expected to embrace consistency over authenticity
(14:05) - New media is exciting because it's always changing
(16:33) - Following the path to find the dynamics of the medium
(18:18) - How do ads create value?
(23:42) - Defining the culture to drive action
(26:18) - Respecting people who like loud music
(29:34) - How do you build community?
(40:52) - Building a new path for learning
