#4 - Performance marketing & brand equity: Earned & owned media for growth | Nik Sharma & Ben Grynol

Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO’s must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers.

🎙️ What Nik Sharma & Ben Grynol discuss:

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

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🔗 Helpful links:

Become a Levels member: https://levels.link/itc
Watch the conversation: https://youtu.be/9mYrIF6xm10
Transcript & Show Notes
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Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

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