Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.Episode Highlights:Alex's journey from sales to marketing leadershipThe evolution of financial services marketingThe importance of unified marketing strategiesHow constraints drive creativity in marketingThe future of Citi's brand and marketing initiativesThe role of sponsorships and partnershipsLeadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.Episode Highlights:George's unique career journey from IT to marketingThe importance of brand heritage and simplificationChili's strategy for cultural relevanceValue proposition in the competitive landscapeLeadership philosophy and team buildingThe power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.Here are the key talking points from the episode:Strategic brand partnerships announced at CESFuture vision for travel technology and experienceBalance of innovation and human connectionMarketing leadership insights and career evolutionThe importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.

Mark Ritson, a marketing education pioneer and founder of Mini MBA, discusses the critical flaws in contemporary marketing education. He highlights the disconnect between academic theories and real-world practice. Ritson critiques the complexity in marketing strategies, advocating for clarity and brand salience. He analyzes recent challenges faced by major brands like Nike and explores the transformative role of AI in marketing strategy. His insights emphasize the need for ongoing learning and adaptations in both B2B and B2C marketing approaches.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.Here are the key talking points from the episode:Mark's background and journey to becoming Hilton's CMOThe transformation of Hilton Honors loyalty programIntegration of brand marketing and loyalty functionsThe development and success of the "For the Stay" platformConsumer insights and competition in the hospitality sectorAuthentic celebrity partnerships, particularly with Paris HiltonThe importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.Episode Highlights The right timing and prerequisites for pursuing board positionsBuilding credibility through demonstrated results and boardroom experienceWhy companies seek CMOs for their boardsBalancing full-time executive roles with board serviceThe value and benefits of board serviceStrategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.Here are the key talking points from the episodeThe legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.Here are the key talking points from the episode:Sofia's career journey and promotion to CMOTransformation from beer company to beverage companyBuilding marketing capabilities and creative evaluationWorking with distributors and sales teamsAdapting to changing media landscapePortfolio strategy and brand innovationThe MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.Here are the key talking points from the episode:Challenges in Measuring Content MarketingNativo's MissionJustin Choi's Entrepreneurial JourneyUnderstanding Consumer HabitsMeasuring Consideration Over AwarenessJustin’s Role as a Founder Hosted on Acast. See acast.com/privacy for more information.