Beauty Marketing Mastery: Katie Gohman's Vision for Olaplex

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling.

Here are the key talking points from the episode:

• Katie's Transition from Fashion to Beauty Marketing
• Navigating Brand Challenges Through Fundamental Marketing Principles
• The Hair Health Repositioning and Visual Identity Refresh
• Balancing Social Media Narratives with Proactive Brand Messaging
• Working with a Publicly Traded Company with Marketing-Minded Leadership
• Building and Aligning Marketing Teams for Success
• Targeting Multi-Generational Consumers in Premium Haircare
• Connecting Haircare with the Broader Wellness Movement
• Measuring Success Through Business Metrics and Cultural Impact

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