Flavor Fanatics: Marketing Fresh Produce with Frances Dillard, VP of Marketing at Driscoll's

What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard, VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry development to navigating climate challenges and connecting with Gen Z, Frances shares insights on building a purposeful brand while staying true to family values. Whether you're interested in food marketing, brand innovation, or sustainable business practices, this conversation offers a fresh perspective on how quiet leadership and genuine mission can create lasting market impact.

What You'll Learn

• Frances's journey from Barbie to berries
• The science and proprietary development behind Driscoll's Berries
• Challenges of marketing perishable products
• Driscoll's rise to become the #2 food brand in retail
• Connecting authentically with Gen Z consumers
• Sustainability initiatives and purpose-driven marketing
• Leadership philosophy and organizational impact

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