

The Niche Is You
Matthew Gottesman
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Episodes
Mentioned books

May 16, 2025 • 18min
How to Escape Competition
In this episode, I talk about leaning into what feels like play to you — but looks like work to everyone else, chasing what they think they’re ‘supposed to’ build, how when you’re trying to keep up with someone else’s strategy, you’re always behind, how work that comes from alignment feels lighter because it’s more you and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 15, 2025 • 17min
Rest Isn’t a Reward, It’s a Requirement… What is the Real ROI of Rest
In this episode, I talk about rest not just being a reward for your work but a requirement, rest as part of the process for deepening your work and habits, not measuring your value by how busy you are, how protecting your energy is a power move, protecting your rest from a demanding world and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 14, 2025 • 21min
Your Work Shouldn’t Just Fund Your Life… It Should Feed Your Life
In this episode, I talk about why “aligned” work will be more lucrative and profitable for you, how to identify work that feeds you not just funds you, auditing your current work, designing your day, building a “feed me first” schedule, realigning your priorities to fit the lifestyle you really want and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 13, 2025 • 23min
How to Know What’s a Distraction Vs What’s Truly Yours
In this episode, I talk about knowing what’s a distraction versus what’s meant to be yours, why distractions don’t always look like problems but opportunities, why divine assignments (what’s meant for you) can seem so subtle, knowing what’s appealing to your ego versus your soul, how to know when you feel aligned and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What We All Really Want From Each Other is HonestyApple: https://apple.co/3ZiXtW3Spotify: https://spoti.fi/3YEl6Z1

May 12, 2025 • 17min
If You Don’t Know Where to Begin with Simplifying Your Life, Start With These 3 Things...
In this episode, I talk about how simplicity is not just about elimination but alignment, optimizing your time by focusing ion the highest leverage activities, optimizing your energy by protecting your mental and emotional currency, optimizing your focus by eliminating distractions and elevating your attention and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The People Who You Are Your Most Authentic Self With… Those Are Your PeopleApple: https://apple.co/4lZXlEVSpotify: https://spoti.fi/4d4Jo4l

May 9, 2025 • 19min
The Happiest People Combine Art, Passion, and Purpose Into One Vehicle
In this episode, I talk about how we often compartmentalize our interests instead of intertwining them, how to overlap these interests, how we’re taught to separate our passions from our “real” work, understanding what makes us unique, building our own unique lane and life and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The People Who You Are Your Most Authentic Self With… Those Are Your PeopleApple: https://apple.co/4lZXlEVSpotify: https://spoti.fi/4d4Jo4l

May 8, 2025 • 16min
Self-Work Isn’t Just Healing the Past — It’s Preparing for the Future
In this episode, I talk about healing our pasts, preparing for our future, how healing isn’t just for relief but for readiness, how self-work is often quite and unglamorous, creating boundaries and strengthening your decision making, building who you need to become and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The People Who You Are Your Most Authentic Self With… Those Are Your PeopleApple: https://apple.co/4lZXlEVSpotify: https://spoti.fi/4d4Jo4l

May 7, 2025 • 18min
What We All Really Want From Each Other is Honesty
In this episode, I talk about why honesty is the single most important thing that connects us, how honesty allows us to feel safe with others, creating honest conversations starts with modeling it, creating the most magnetic relationships, learning to have honest conversations and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:The People Who You Are Your Most Authentic Self With… Those Are Your PeopleApple: https://apple.co/4lZXlEVSpotify: https://spoti.fi/4d4Jo4l

May 6, 2025 • 18min
Some Mistakes You Can Avoid When You Learn What Others Have Already Figured Out
In this episode, I talk about learning from others to avoid common mistakes, connecting multiple ideas across disciplines, how you don’t have to struggle to be worthy, borrowing others’ wisdom but building your own frameworks, how the most successful take things that already exist and make them better and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What Your Obsessed With Isn’t RandomApple: https://apple.co/42N4xeASpotify: https://spoti.fi/3EElIHi

May 5, 2025 • 17min
The People Who You Are Your Most Authentic Self With… Those Are Your People
In this episode, I talk about being around people who see us for who we really are, embracing the evolution of ourselves and others, how to make relationships thrive, staying authentic versus having to alter who you are to make someone comfortable, not judging and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:What Your Obsessed With Isn’t RandomApple: https://apple.co/42N4xeASpotify: https://spoti.fi/3EElIHi