

The Niche Is You
Matthew Gottesman
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Episodes
Mentioned books

Apr 4, 2025 • 17min
What You Make Today Isn’t What You Return To Tomorrow
In this episode, I talk about how our relationship with our creations constantly evolves, how clinging to past versions of our work limits current potential, releasing perfectionism, using time as part of our creative process, how embracing constant states of change deepen our authentic work, the continuous cycle of creation, reflection and renewal and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Standards Aren’t About Perfection, They’re About AlignmentApple: https://apple.co/4lmnYUeSpotify: https://spoti.fi/3E1HFjh

Apr 3, 2025 • 19min
“Always Available” and “Deeply Valuable” Are Fundamentally Incompatible States of Being
In this episode, I talk about protecting your energy in an always-on world, how you can’t always be available to the world and deeply valuable at the same time, how accessibility is not a virtue when ti comes at the expense of your creative capacity, the need for uninterrupted time and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:It’s Bigger Than You Think… God Will ProvideApple: https://apple.co/4j8RkTRSpotify: https://spoti.fi/425t7ag

Apr 2, 2025 • 21min
Standards Aren’t About Perfection, They’re About Alignment
In this episode, I talk about how you want to be treated, understanding the true meaning of having standards, why standards are a compass not a checklist, being the representation of what you want to see in this world, maintaining a set of principles and values, why standards grow over time and wisdom and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:It’s Bigger Than You Think… God Will ProvideApple: https://apple.co/4j8RkTRSpotify: https://spoti.fi/425t7ag

Apr 1, 2025 • 17min
Have You Taken the Time to Witness Yourself Rather Than Be In a Constant State of Defense
In this episode, I talk about where fear originates, the illusion of control, reacting versus responding to what’s happening in the current moment, dealing with truth and reality, why light is real and can never be destroyed, knowing when a fear started and why and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:It’s Bigger Than You Think… God Will ProvideApple: https://apple.co/4j8RkTRSpotify: https://spoti.fi/425t7ag

Mar 31, 2025 • 20min
Is It the Work or Is It Just Misaligned?
In this episode, I talk about knowing if something is right for us versus misaligned, how we tend to think we’re not meant for a certain type of work when we really just may be misaligned with the environment, knowing when challenges feel purposeful and meaningful versus misaligned feeling meaningless and exhausting, signs of misalignment in our lives and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:It’s Bigger Than You Think… God Will ProvideApple: https://apple.co/4j8RkTRSpotify: https://spoti.fi/425t7ag

Mar 28, 2025 • 20min
It’s Bigger Than You Think… God Will Provide
In this episode, I talk about how our prayers are always being answered, why “no’s” are also prayers working in our favor, why our purpose is bigger than we think, why it’s harder to think bigger in a physical world, letting go of who we think we are to be who we really are and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Limited Resources Aren’t a Barrier, They’re Your Competitive AdvantageApple: https://apple.co/4hxzKbdSpotify: https://spoti.fi/4kM3ofy

Mar 27, 2025 • 17min
Treat Every Work Like Your First Work & You’ll Sustain the Money & the Authenticity
In this episode, I talk about treating each project like our first to sustain our creativity and money, dealing with external pressures, not giving in to internal critics, maintaining a pure creative state to produce original successful work, focusing on making things you love and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Limited Resources Aren’t a Barrier, They’re Your Competitive AdvantageApple: https://apple.co/4hxzKbdSpotify: https://spoti.fi/4kM3ofy

Mar 26, 2025 • 23min
How Do You Know When It’s Time to Leave… the Job, the Career, the Relationship or the Location?
In this episode, I talk about why we keep waiting for absolute clarity before making major transitions, fear activation & avoidance, the myth of certainty, doubt versus intuition, universal signs its time to move on, identity attachment to people and places that no longer serve us, physical and emotional signals the body sends you before your mind catches up and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Limited Resources Aren’t a Barrier, They’re Your Competitive AdvantageApple: https://apple.co/4hxzKbdSpotify: https://spoti.fi/4kM3ofy

Mar 25, 2025 • 25min
Are You Living Someone Else’s Story?
In this episode, I talk about understanding the origins our our “borrowed” stories about ourselves, questioning what would I do if nobody told me what I should be versus what I should be doing, recognizing the signs of living another person’s dreams for us, the cost of maintaining false identities, the liberation process, redefining success on your terms, navigating relationships through identity shifts and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Limited Resources Aren’t a Barrier, They’re Your Competitive AdvantageApple: https://apple.co/4hxzKbdSpotify: https://spoti.fi/4kM3ofy

Mar 24, 2025 • 20min
Champions Obsess Over Fundamentals, Not Trophies (Shane Parrish
In this episode, I talk about focusing on fundamentals instead of trophies, how external validation creates a dependency that puts your fulfillment in other people’s hands, the daily practice of champions, control versus influence and managing your energy, the fundamentals of your craft, process orientation as competitive advantage and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ Text Me — 480-530-7352→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Your Limited Resources Aren’t a Barrier, They’re Your Competitive AdvantageApple: https://apple.co/4hxzKbdSpotify: https://spoti.fi/4kM3ofy