The Self-Employed Life

Jeffrey Shaw
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Aug 18, 2021 • 51min

711: Shep Hyken - The Difference Between a Marketing Program and a Loyalty Program

Most of us are thrilled to have repeat customers, but how do we turn those repeat customers into loyal customers? Loyal customers that not only like our product or service but will go the extra mile to do business specifically with us. These are loyal customers. Many loyalty programs are designed to get customers to come back, but creating genuinely loyal customers is on a whole new level. Customer service and experience expert Shep Hyken is here to discuss why customers become loyal and how to give them the experience they deserve. Shep Hyken is the author of I'll Be Back: How to Get Customers to Come Back Again & Again, a book about turning customers into repeat customers and turning those repeat customers into loyal customers. Shep is the Chief Amazement Officer of Shepard Presentations. He is a hall of fame speaker and a bestselling author. He's passionate about giving customers the best possible service and interaction at every point of contact. We cover many of the concepts and ideas in his new book. Shep goes into the difference between confidence and arrogance and how creating confidence is all about the customer. Confidence leads to trust, and trust leads to loyalty. We discuss the importance of emotional commitments and creating amazement. This episode is the perfect reminder of the importance of keeping the customer in mind and creating that consistent, predictable experience that earns trust and loyalty. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Shep Hyken thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Shep Hyken I'll Be Back: How to Get Customers to Come Back Again & Again Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet Shep Hyken Twitter Shep Hyken LinkedIn Shep Hyken YouTube Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Aug 16, 2021 • 17min

710: An Unusual Characteristic of Success

There are plenty of typical characteristics of success--resiliency, determination, discipline, curiosity, growth mindset, etc. I try to look for not only the unusual answer but also one that provides you with a raw truth. This unusual characteristic of success is just that. A raw truth of being self-employed that will make you more successful if you can master it. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here! Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share! Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Aug 11, 2021 • 51min

709: Jim Huling - A Simple System to Get the Most Important Things Done

Many of us spend so much time being busy but not accomplishing the things that are most important. Others set goals and spend too much time putting fires out to focus on making the correct progress. I'm so excited to introduce you to Jim Huling. He's the FranklinCovey consultant responsible for the 4 Disciplines Methodology, a simple system for getting the most important things done. Jim is a speaker, coach, and author. With over 37 years of corporate leadership, he's a global managing consultant for FranklinCovey. He leads large-scale engagements for companies like Marriott, Ritz-Carlton, Kroger, and more. Jim is the author of The 4 Disciplines of Execution and is extremely excited about releasing the new second edition, The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals. We have such a great conversation. We talk about whirlwinds and wildly important goals or WIGs. Jim shares what the four disciplines are and how they are used to make an impact that matters. We all know that execution is a huge challenge for entrepreneurs. Jim shares how to focus on what's wildly important, how to act on lead measures, the importance of keeping a compelling scoreboard, and having a cadence of accountability. This episode is perfect for anyone who wants to accomplish the things that matter the most. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Jim Huling thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Jim Huling My Perfect Day Playbook Franklin Covey Jim Huling LinkedIn Jim Huling Twitter Jim Huling Facebook The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones The Power of Small Wins Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Aug 9, 2021 • 13min

708: Coaching Break - The One Thing Left Undone

You know how people often say we are more afraid of success than we are of failure? While there's some truth to that, the bigger issue is how we self-sabotage ourselves from having everything. Let's take a look at why we do that and I hope you'll accept my challenge to change it.
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Aug 4, 2021 • 51min

707: Kate Doster - Making Email Marketing Fun While Treating People Like People

Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating people like people, sales will follow. Kate is the host of the Inbox Besties Podcast and the creator of the Love Your List 2.0 email marketing mega-course. Her obsession with helping ethical entrepreneurs goes back to her copywriting days where she discovered her real love was email marketing. She's helped over 4000 students open the hearts and wallets of small but mighty audiences while using the power of fun email marketing and easy yes mini-offers. Her fun style is contagious, and it's hard not to notice her passion and love of email marketing. We dive into why email marketing is so important. I'll give you a hint. It's longevity. We talk about engagement and why it's more important than list size. Kate shares some of her secrets for making offers fun and writing for people the way you would talk to people. We tackle the scarcity mindset and why being on your list is a privilege. Kate talks about getting people's attention with value emails, creating sexy lead magnets, and why people buy from people who make them feel good. This episode is about loving the people who have said 'YES' to your list. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Kate Doster thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Kate Doster Free Weekly Newsletter Topics Inbox Besties with Kate Doster Love Your List 2.0 Kate Doster Facebook Kate Doster Twitter Kate Doster Instagram Pelotaunt - SNL Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Aug 2, 2021 • 14min

706: Coaching Break - Be Disportionately Passionate to Be Compelling

How do you get someone's attention? How do you make someone feel the energy behind what you do? You need to show up disportionately passionate for their success! The problem is there are many filters that can cause us to hold ourselves back. Holding yourself back keeps you from getting the results you want. Listen to this episode and let it rip!
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Jul 28, 2021 • 44min

705: Ariel Garten - Why You Want To Meditate: The Scientific Benefits

We have the most incredible show for you today. Everybody's always talking about meditation and how it has helped with focus, mindfulness, and fantastic morning routines. So many of us give it a try for a while then our practice eventually fades away to the back burner. Ariel Garten is a neuroscientist and one of the founders of Muse. Muse is a headband that you wear while meditating. It gives real-time feedback with soft focus and soft birds chirping. When your mind begins to wander, storm sounds start to play. If you've ever questioned the benefits of meditation, this show may change your mind. It must be working for Ariel because she is excited about everything. She says her life is filled with joy, and she works on what she believes in and cares about. Ariel shares her entrepreneurial journey and how the idea for Muse came about. We learn how Muse gives us real-time biofeedback and guides our brain into the proper meditative state. We talk about the risks of becoming competitive with yourself and how the device overcomes that. There is also an app with charts, scores, and gamification. It also teaches you to be okay with what is and how to become calm and focused. So much thought has been put into the program to lead us to be calm and not over-invested in frustration or rewards. We have to maintain equanimity to move forward with the practice. There are so many benefits to meditation. It even helps keep your brain younger. This show will be interesting to novice and experienced meditators. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Ariel Garten thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Ariel Garten LinkedIn Muse Ariel Garten Twitter Ariel Garten Facebook Ariel Garten Instagram Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Jul 21, 2021 • 52min

704: Kasey Compton - How Systems Give Us Entrepreneurial Confidence

Two things that can hold any entrepreneur back are lack of time and fear. We have a fantastic show because I'm talking with someone who can solve these two problems and other issues that can hold us back. Kasey Compton went from bankrupt to Boss Babe when she took her first company from zero to $3 million in less than three years. She did this while not ditching her life. Kasey is the author of Fix This Next for Healthcare Providers: Your Business Is Like A Patient, You Just Have To Treat It That Way. This book is through the lens of healthcare providers, but the message is relevant to all entrepreneurs. It's all about cutting through the clutter and identifying a strategic starting point to develop systems that can save time and eliminate entrepreneurial fears. We dive into how to systemize your business and grow entrepreneurial confidence. Kasey is also sharing a Business Health Checklist that will help you diagnose the health of your business. We talk about sales, profits, and order. We talk about the importance of lifestyle congruence, how more isn't always better, cash reserves, confidence, elimination of fears, and so much more. This episode is perfect for anyone who wants to automate, free up time, and feel better about their business. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Kasey Compton thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Kasey Compton Business Health Checklist Fix This Next for Healthcare Providers: Your Business Is Like A Patient, You Just Have To Treat It That Way KC Consulting Mindsight Partners Kasey Compton Instagram Kasey Compton Facebook The War of Art Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Jul 19, 2021 • 15min

703: Coaching Break - Fix This First

While we as entrepreneurs are often trying to fix many things at once or don't even know where to start, there's one thing that should be fixed first that will help your business the most. Find out what it is and what to do next. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here! Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Jul 14, 2021 • 45min

702: Julia Pimsleur - Mastering Your Mindset in Order to "Go Big"

The difference between going big in your business or repeating the same actions comes down to your mindset. How we think, and mindset blocks can prevent us from having what we want and deserve. Julia Pimsleur is the author of Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals. Today, we talk about her new book and the life-changing importance of mindset. Julia is an entrepreneur, speaker, coach, and author. She is also the author of Million Dollar Women and the MDW community and training. MDW has the simple goal of getting one million women to $1 million in revenue. She is also an NLP Master Practitioner Coach and the founder of Little Pim, an online language learning program for kids. She is also the daughter of linguist Paul Pimsleur. We talk about Go Big and dig into the eight life-changing mindset keys that could change the trajectory of your business and life. We talk about how your business can only grow as big as you grow. We tackle the artificial division between life and work and the correlation between mindset and business success. Julia's book is for people who want to do big and ambitious things. Her wisdom and enthusiasm are contagious in this fun episode. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Julia Pimsleur thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here! Guest Contact – Julia Pimsleur Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals Million Dollar Women Julia Pimsleur LinkedIn Julia Pimsleur Twitter Julia Pimsleur Instagram Julia Pimsleur Facebook Think and Grow Rich Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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