707: Kate Doster - Making Email Marketing Fun While Treating People Like People

Aug 4, 2021

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Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating people like people, sales will follow.

Kate is the host of the Inbox Besties Podcast and the creator of the Love Your List 2.0 email marketing mega-course. Her obsession with helping ethical entrepreneurs goes back to her copywriting days where she discovered her real love was email marketing. She's helped over 4000 students open the hearts and wallets of small but mighty audiences while using the power of fun email marketing and easy yes mini-offers. Her fun style is contagious, and it's hard not to notice her passion and love of email marketing.

We dive into why email marketing is so important. I'll give you a hint. It's longevity. We talk about engagement and why it's more important than list size. Kate shares some of her secrets for making offers fun and writing for people the way you would talk to people. We tackle the scarcity mindset and why being on your list is a privilege. Kate talks about getting people's attention with value emails, creating sexy lead magnets, and why people buy from people who make them feel good. This episode is about loving the people who have said 'YES' to your list.

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Kate Doster thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.