

The Self-Employed Life
Jeffrey Shaw
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Episodes
Mentioned books

Aug 27, 2025 • 46min
999: LuAnn Nigara - A Well-Designed Business
A lot of creatives think we are doomed to a life without systems because that’s not our natural inclination. Our business is “us,” which makes it difficult to scale. I know that I personally have trouble making the connection between who I am as a photographer and my branding. Whether or not systems come easily to you, it’s time to put on our “big-boy pants.” All businesses need to revisit the fundamentals of mission statements, values, systems, and customers. You have to believe in your business and your ability to run it. Yes, it’s all Business 101, but it works. To remind us of the basics of a successful business, I’ve brought on podcast host, speaker and interior designer LuAnn Nigara. LuAnn co-owns, with her husband Vince and cousin Bill, Window Works in Livingston NJ. It is a 10-person firm, specializing in window treatments and awnings, with annual sales of 2 million+, and have serviced more than 25,000 clients since opening in 1982. LuAnn is also the host of the #1, 5-star rated, interior design business podcast, A Well-Designed Business. To learn how to create your own well-designed business by dreaming, visualizing, and intending, download this episode now. THE STAND UP WARRIOR “Your ideal customer is like your favorite pair of jeans” -LuAnn Nigara Highlights - The best sale on the planet is a win-win. Carefully think about the intersection of confidence, goals, and a plan. If a car’s goal is to have four wheels, they all have to go in the same direction. To grow your company, you need to have non-negotiable values you teach your employees. The customer isn’t always right, but what you do want is an advocate for your company. When you can turn a negative customer into a happy one, that is your best advocate. They’ve seen the fulfillment of your marketing promise. Be a “systems freak.” Dream, visualize, and intend. Guest's Contact – Website Book: The Making of A Well-Designed Business: Turn Inspiration into Action Podcast: A Well-Designed Business Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Aug 20, 2025 • 54min
998: Tony Martignetti - The Illumination Framework: Discovering Your True Potential
In this episode of The Self-Employed Life, I had the pleasure of speaking with leadership advisor and host of The Virtual Campfire, Tony Martignetti. Tony shares what it means to live as a multidimensional person in a one-dimensional world, explaining how we are too often asked to compartmentalize or suppress parts of ourselves. Together, we explore why people feel trapped in narrow roles, how integrating hidden passions can unlock our true potential, and why embracing our multidimensional selves may be the key to solving today’s most pressing challenges. Tony also introduces his Illumination Framework—a four-step path to uncovering what matters most and living with full expression. This episode is for anyone who feels boxed in by expectations, craves the freedom to express their true self, and is ready to step fully into the light of who they are meant to be. Guest's Contact – Linkedin Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Aug 13, 2025 • 17min
997: The One Thing That Can Change Everything
As we're getting close to the last episode of The Self-Employed Life podcast, I wanted to leave you with something helpful and actionable. Here it is! Pretty common advice that I offer to many coaching clients and it's certainly a big part of the conversation with prospective members of my High Achievers group. What is the one thing that can change everything? Sell to the Rich: The Insiders Handbook to Selling Luxury – Website Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Aug 6, 2025 • 49min
996: Tom Roberts - From Fear to Flow
In this episode of The Self-Employed Life, I had the great pleasure of speaking with the author of the forthcoming book From Fear to Flow: Transcending the Ego and Living the Life You Were Meant to Live, Tom Roberts. Tom uses his experience on the racetrack and in dentistry to challenge the conventional view of flow as simply a performance tool and instead presents it as a natural, authentic state of being that emerges when we learn to quiet the ego. We explore how flow mirrors deep meditative states, why the ego is often the biggest obstacle to our growth, and how to move through the four stages of flow without burning out. Our conversation offers insights that will resonate with anyone who is ready to rediscover the power and freedom already within. Guest's Contact – Linkedin Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Jul 30, 2025 • 51min
995: Christina Guthier -Joyfully Exhausted: The Bright Side of Giving Your All
In this episode of The Self-Employed Life, I had the great pleasure of speaking with occupational health psychologist Dr. Christina Guthier, author of Joyfully Exhausted, about the often misunderstood concept of burnout. We discuss the idea that not all exhaustion is bad, explore the difference between joyful and harmful exhaustion, and examine the effort-reward imbalance that many self-employed people face. Christina emphasizes the importance of managing our energy and recovering from hidden efforts we may not even realize are draining us. Our conversation is a refreshing reminder that it’s okay — and even healthy — to love your work, as long as you prioritize recovery and recognize your limits. Since childhood, Christina was fascinated to observe different states of exhaustion in adults after work (including unpaid care work). At Ruhr-University Bochum, she majored in organizational psychology, conducted corporate social responsibility (CSR) field-research as student assistant at the marketing department, and worked at eligo GmbH where she helped develop recruiting software. During her M.Sc. Psychology at Heidelberg University, she majored in Organizational Behaviour and Adaptive Cognition learning a lot about the complexity of performance ratings and leadership behavior as well as cognitive biases and decision heuristics. At the same time, Christina also completed her train-the-trainer certificate during her internship at the career services and development department at Mannheim Business School. Then she focused on occupational health psychology (particularly on burnout research) during her PhD at Johannes Gutenberg-University Mainz. Christina’s PhD thesis on "How to create healthier study and work environments" got awarded with the Alfred Teves dissertation award 2020. Additionally, her meta-analysis on the reciprocal relationship between job stressors and burnout (published in Psychological Bulletin) got awarded with the Schmidt-Hunter Meta-Analysis Award 2022 by the Society of Industrial and Organizational Psychology (division of the American Psychological Association). Finally, as a self-employed scientist, she has started to translate (her) research insights into actionable advice by giving a TEDx talk, getting interviewed for German media outlets (e.g., Der Spiegel, deutschlandfunk nova), and writing articles for different journals and magazines (e.g., Leader to Leader, change magazine). Additionally, she has supported organizations as a speaker, trainer, and coach with shifting their mindsets regarding exhaustion and recovery. Guest's Contact – Linkedin Website Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

5 snips
Jul 23, 2025 • 15min
994: The Power of Paradox in Business and Life
Explore the intriguing concept of living with paradoxes in both business and life. The host discusses the importance of embracing contradictions instead of choosing sides, arguing that wisdom often lies in holding multiple truths at once. With nearly 1,000 podcast episodes behind them, they reflect on their journey and tease exciting new content focused on luxury business insights. It's a thought-provoking look at how navigating life's complexities can lead to deeper understanding and growth.

Jul 16, 2025 • 46min
993: Katie Keller Wood - Busting the Myth of Work-Life Balance
Katie Keller Wood, a Montessori educator and TEDx speaker, shares her insights on redefining work-life balance through her upcoming book, Alignment. She emphasizes the life mosaic metaphor, showcasing how work and personal life can harmoniously coexist. Katie challenges societal guilt around passionate work and highlights the importance of self-awareness and purpose. With a focus on embracing Montessori principles, she encourages lifelong learning and the integration of joy in all life areas, fostering fulfillment without burnout.

Jul 9, 2025 • 55min
992: Julia Phelan - Understand the Science of Learning to Truly Change Lives
In this episode of The Self-Employed Life podcast, I had the great pleasure of speaking with learning scientist, curriculum expert, and the “Workshop Whisperer”, Julia Phelan. In this episode we explore how well-intended coaches, consultants, and course creators can unknowingly do harm when they don’t understand how people actually learn. Julia shares insights into why oversimplified advice discourages learners and how to design effective experiences for people at all levels. We also dig into the myth of learning styles, the difference between good content and good delivery, and what it really means to create learning experiences that empower rather than overwhelm. Whether someone is leading a team, creating a course, or crafting a keynote, this conversation will help anyone build with purpose and make a lasting impact—without ever losing sight of your learner. Julia is the co-founder of To Eleven an innovative education consultancy firm specialized in using evidence-based principles and approaches to develop, evaluate, and improve learning experiences. Julia and Ellen co-founded To Eleven to utilize knowledge of how learning works to shape the design and development of meaningful and engaging learning experiences for learners of all ages. Julia has a Ph.D in Education from UCLA and spent much of her career as a research and learning scientist at UCLA as well as consulting and advising for school districts, philanthropic organizations, academic publishing, ed tech, corporate training, and government agencies. She is currently an advisor for the National Laboratory for Education Transformation. Guest's Contact – Linedin Website: To Eleven Solutions Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

6 snips
Jul 2, 2025 • 14min
991: Overwhelm is Aliveness in Disguise
Feeling overwhelmed? It's time to change your perspective! Discover how viewing overwhelm as a sign of life's flow can lead to a more fulfilling journey. Learn from transformative experiences, like managing overwhelm during a stay in Paris, and explore how these feelings can signal vital growth opportunities. Embrace the energy of overwhelm as a powerful expression of your life force, unlocking the potential for focus and responsibility in your pursuits.

Jun 25, 2025 • 45min
990: Emily Paul - Unlock the Power of Alchemy in Your Business
In this episode of The Self-Employed Life, I had the great pleasure of speaking with Emily Paul, a member of my High Achievers year-long coaching group. We explored the concept of alchemy—what it really means and why it's essential for entrepreneurs. Emily shares how she helps high-achieving individuals dissolve old patterns, tap into deeper intuition, and reconnect with their authentic selves through the transformative power of alchemy. She also explains how her work goes beyond traditional coaching, why energy healing can be just as powerful remotely, and why now is the time for changemakers to fully embrace their brilliance. This episode is for anyone ready to begin their journey to true freedom and step into who they were meant to be. Rather than letting health challenges, diagnosis, and perceived expectations from others define who she is, from an early age Emily committed to blazing her own path including: ● Completing her senior year of high school in the Iowa town where she lived while her parents and two younger siblings moved a seven hour drive north... ● Declining a teaching career in her early twenties to instead follow her heart and passion and move to an island in the Caribbean to pursue a path of humanitarian service... ● Realizing why she’d been dying her hair for a decade did not reflect her true self, she chose to gray naturally at age 35. Emily revels in the sacred space beyond what we’ve experienced or been led to believe is our truth… The potency of Emily's work lies in decades of her own dedicated self-cultivation and the mastery with which she walks clients through their own internal maze to access latent energy and wisdom. Daoist-infused Alchemy is one means she uses to ignite profound and lasting transformation. Customized integrative coaching/mentoring, ceremony and group facilitation are further means she engages to invoke newfound freedom for her clients. With a Master’s of Science in Acupuncture and Oriental Medicine from Bastyr University and a Women and Gender Studies -BA- from Macalester College, Emily has sought out teachers, mentors, and healers - both within the United States and internationally - who have guided her exploration of meditation, mindfulness- based practices, coaching/mentoring, leadership development, somatic acuity, energetic healing, and perennial wisdom for well over twenty-five years. All Services and Programs are geared toward personal transformation and cultivating calm confidence in order to show up in an unprecedented way AND find fun in playing a bigger game with life. Guest's Contact – Website Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.