In Episode 1 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina lays down a framework regarding the importance of our mindset and mental health. She encourages us to acknowledge that the current pandemic has changed life as we know it, and explores ways to help us think more strategically about how this situation can help prepare us and our business for any future adversity. Listen in to hear Dr. Sabrina’s tips and resources that will help you cope so that you can not just survive, but thrive. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: In studying entrepreneurs and assessing their levels of entrepreneurial burnout, Dr. Sabrina is seeing a very strong correlation between burnout and gaps that exist in our business. Many entrepreneurs in the Tap the Potential community have been practicing Profit First, which is a great way to strengthen your business foundation and provide you with cash reserves to help get you through whatever might be happening in your business. Burnout leaves us in a constant state of chronic stress, with stress hormones coursing continuously through our bodies. This kind of stress significantly raises our risk for depression and suicide. Tunnel vision causes us to miss the opportunities around us. Dr. Sabrina explains “survival trap” decisions and how Tap the Potential shows you how to avoid these traps by helping you to create a business plan that supports your life vision.  Our survival instincts are great at helping us to survive but they’re not great at moving us closer to our vision. Make sure that any decisions that you’re making to get through the immediate situation are in alignment with your life vision. Dr. Sabrina provides her ideas for sharing the protocol plans with her small group clients, those in the Better Business, Better Life™ program, and the retreat alumni. She also has something to offer those who are not current clients of Tap the Potential. What is Maslow’s Hierarchy of Needs and its relevance to entrepreneurial burnout?  If you haven’t already, get a baseline of your entrepreneurial burnout by taking the FREE assessment here https://www.tapthepotential.com/assessment. Dr. Sabrina shares the “Veggies First” philosophy: It is critical that you take care of yourself first.  Here are some tips, which Dr. Sabrina explains in detail: Get adequate sleep Maintain a healthy mindset Practice Mindfulness (Dr. Sabrina enjoys the Calm App!) Exercise Limit your media consumption and make it off-limits in the morning. Your thinking is the average of the five people with whom we spend the most time, so surround yourself with people who think in a healthy, positive way. Tap the Potential’s resources to help support you: The Profit By Design Podcast airs each Thursday covering healthy conversations that are good for your mindset. The Q-Storming process, which is a useful tool that bypasses tunnel vision. Experience-sharing. Check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment. Strategic thinking, making those decisions, and looking for those opportunities will move you closer to your business goal that supports your life vision. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19 https://www.tapthepotential.com/strategy Survival Trap Image Maslow's Hierarchy of Needs Calm App Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike MichalowiczMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

In light of the Corona Virus event that is currently going on, many companies are finding it necessary to downsize during this economic slump and have unanswered questions about what might be coming next. There is another side to this situation, however: This may actually be the perfect time to recruit and hire your A-players. On today’s show, Sabrina, Mike, and their guest, Erin Longmoon, owner of Zephyr Recruiting, LLC, discuss seizing opportunities in anticipation of an economic turn-around. Listen in to learn how you can use this uncertain time to your advantage! Erin Longmoon’s mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees. Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion to eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.   She dreams of changing people’s lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon. As the owner of Zephyr Recruiting, she oversees an amazing work-at-home team that shares her passion for supporting great places to work. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: This is an opportunity to rebuild the employee brand of the company. This is also an opportunity to find new A-players that would be an asset to your team. Erin addresses various reasons why the hiring market currently has a healthy supply of A-players. Many of the Tap the Potential clients have been doing Profit First so they are in a very strong cash position. It takes around 40 hours to recruit per role, according to Erin. Some of Zephyr’s clients are hiring people on a contingency basis. They make an offer to the one A-player they don’t want to lose. When you’re hiring, present an offer that is a little higher than the going rate, and then over time show them how you’re going to get them to the 90th percentile for pay over the next year or two, assuming they hit certain benchmarks. Some states are allowing employees to come on board for a limited number of hours per week for on-boarding and training without it affecting their unemployment. Dr. Sabrina shares how her clients in the construction industry say business is booming. Traditionally, certain positions have been very hard to fill but now it is an employee market. Erin explains “Employee Brand Marketing”. Dr. Sabrina explains how this Profit By Design podcast always encourages the building of sustainably profitable businesses and shares hiring tips from her book,  How to Hire the Best. Erin and Dr. Sabrina discuss the importance of wording job descriptions. Zephyr differentiates itself from other recruiting companies in a number of ways. There are two places where the interview process can go awry: the interview and failure to check references. Zephyr puts in some extra steps here to avoid the snafus. Download your Employee Brand Marketing Strategy Checklist HERE! Erin will walk you through the checklist on a webinar May 7th, 2020 at 3pm EDT. You can register HERE! Be sure to check the full show notes for additional resources and discounts that Erin is offering! Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Erin! Erin’s LinkedIn Zephyr’s Website  Zephyr’s Linkedin   Zephyr’s Facebook Get Your Employee Brand Marketing Strategy Checklist HERE! Videos & DIY Tools, Too! Through June 30th, Profit By Design Listeners Will Receive a 15% Discount on Recruiting & Employee Brand Marketing Services! Mention Profit By Design or Tap the Potential to Receive Your Discount! Employment Brand Marketing Webinar - May 7th, 2020 @ 3pm EDT Profit By Design listeners, you can join for half-off! Mention Profit By Design or Tap the Potential to Receive Your Discount! Register HERE! And get a FREE 30-minute consultation post-webinar! Books Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike MichalowiczMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Natural selection: What does this mean for us as entrepreneurs? Many businesses are in a constant state of survival, and that’s never been more apparent than observing the current impact of the coronavirus and its impact on business. Some businesses will not make it through this time; some will come out battered and bruised—but stronger; and some will come out absolutely thriving. On today’s show, Dr. Sabrina and Mike explore the importance of creating a sustainable business from Day One. They discuss what we can do to get our businesses through this time and come out stronger. Listen in for some strategies that can help you weather this (and any) storm. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Mike shares the definition of “natural selection” and applies it to the business world. Dr. Sabrina shares acceptable modes of competition, the danger of competing on price, and the importance of building margins into pricing. Traditional thinking advised setting aside three months of cash reserves, but current thinking is that six months is probably safer. You should be able to answer “YES” to each of these questions: Are you bringing in work from your top clients? Are you doing work that aligns with your strengths? Is it work that can be systematized?  Does this work align with your immutable laws? Does it move you closer to your vision? Some businesses are going through a “creative destruction” right now, letting go of team members that are not a good fit, creating a culture that they want to implement going forward, etc. Dr. Sabrina explains the 80/20 principle, which involves focusing on increasing business from our top 20 percent of our clients that are responsible for 80 percent of the revenue in the business, and the financial impact it can have. There are a lot of business owners who incorporate Profit First, who have been in a good cash position coming into this crisis. As business slows down, they may find it tempting to stop Profit First until after the crisis has passed, but now is the time to ramp up your good habit, NOT stop it. Dr. Sabrina addresses business owners who entered this pandemic crisis with debt and have added more debt. Dr. Sabrina and Mike discuss options for struggling business owners. Powerful questions to consider when projecting into the future: What do we think is going to be happening four months from now? Which competitors of mine will be gone four months from now? What opportunities does that create for us as a team? What kind of clients would we want to go after that our competitors served, but we could serve better? What team members would we need to go after that kind of business? After this crisis, people will not want to go back to grinding it out. They will want to be much more intentional about quality time with family and integrating that time with work better. Businesses will also implement virtual work more readily than ever before. Maintain good habits, pay attention to getting clarity around sustainability, and stay focused. Links and Resources: Taking care of yourself is important more now than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Mentioned: The Game of Work: How to Enjoy Work as Much as Play by Charles A. Conrad Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike MichalowiczMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

On today’s episode, Dr. Sabrina and Mike chat with Barb Wade, one of Dr. Sabrina’s coaches.  You’ll get an in-depth look at the coaching industry: What goes on behind the scenes that a consumer of coaching services should be aware of, as well as how to utilize coaching for yourself to make it a great experience that supports your life vision and where you’re headed. PLUS, Barb dives deep into her career pivot and why she now focuses on margin and profit over top-line revenue to run a business that supports her life vision.  Whether you’ve had coaching, or if you have ever considered coaching, you’ll not want to miss this illuminating conversation! Barb Wade, M.A., is a Transformational Coach, Speaker, and Author who works with high-achievers to release the patterns, fears, and obstacles that have been keeping them settling for LESS than what they truly want MOST.  Barb helps her clients re-define success based on their authentic values and priorities – not external “should’s” and expectations – and create exceptional real-world results in life and work. Barb speaks frequently at conferences and on industry panels, has been featured on ABC, NBC, CBS News, and FOX, and was the official on-air Life Coach for the Fine Living Channel for 8 years. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Barb shares the pivot she experienced in her coaching business that began after the 2008 economy crash. Social pressure to “grind it out” is prevalent among entrepreneurs. However, it is perfectly ok to choose a different path, one in which our work supports our lifestyle. Work supports life, not the other way around. Why margin and profit are more important than top-line revenue.  Pay attention to what feels right to you and don’t lose track of that. There are coaches that you do not want to invest your money and your time with. We make our decisions from a place of love or fear. When we stop to consider where our decisions are coming from, it can bring us to a quicker ‘A-ha!’ moment. Barb has witnessed miraculous things occur following the conviction of mentees’ decisions when the decisions were made from a place of love. What you should look for in a coach: Barb and Dr. Sabrina sound off. A good coaching client is someone who is willing to get vulnerable, own their mistakes, admit that they’re in a hard place, and be willing to think through how they might do things differently going forward. Working on mindset first will have a cascading effect. Mike shares words of wisdom for the entrepreneur who has never had a business coach. How to address fears that can show up during the coaching process. Barb’s FREE Gift to You: The eBook, “Love Vs. Fear: How To Make Spirit-Led Choices For A Prosperous Life” www.barbwade.com/love  Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Barb! Barb’s Website Barb’s Linkedin  Barb’s Facebook Barb’s Twitter Barb’s Instagram Barb’s FREE Gift to You: The eBook, “Love Vs. Fear: How To Make Spirit-Led Choices For A Prosperous Life” www.barbwade.com/loveMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

On today’s episode, Dr. Sabrina and Mike chat with digital marketing expert, Spencer Powell, whose company, Builder Funnel, helps grow businesses through thought leadership, content marketing, lead generation and website conversion. Listen in to discover how a marketing mindset shift to relationship-building provides your business with the extra edge it needs to stay competitive!  Spencer Powell comes from a long line of builders who have been in business for over 100 years now. In 2010, Spencer started helping grow the family business by working on their digital marketing efforts. Today, Spencer's award-winning digital marketing agency helps dozens of builders and remodelers around the United States and Canada. He is the current President of Builder Funnel, a digital marketing agency specializing in helping the construction industry generate more leads and sales using the power of their own company websites.  Spencer also hosts a popular podcast, Builder Funnel Radio, where he brings on industry experts and guests to share their insights with builders and remodelers. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Spencer addresses two main scenarios that interfere with effective marketing strategies: Inconsistency with initiatives. Not understanding that people want to research before they ever want to talk to you.What paid strategies and organic strategies have to offer. The importance of company culture and core values in effective marketing. Spencer offers tips for marketing that cover multiple areas of your business. Marketing and relationship-building have a lot in common! A powerful tool that is not being leveraged enough by businesses is offering such great free content and resources to potential clients that it makes them wonder what actually working with you would be like. One of the simplest ways of deciding on content is to consider the questions that you are most often asked, and address those questions with actual answers in the medium of your choice (e.g., a blog, podcast, or video). Spencer explains his holistic approach to working with builders.   Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Spencer! Spencer’s Linkedin Spencer’s Instagram Spencer’s Email Spencer’s Phone # (719) 660-5731 - Send Him a Text! Builder Funnel Website Builder Funnel - FREE Resources Builder Funnel Academy Builder Funnel Instagram LISTEN & SUBSCRIBE to Spencer’s Builder Funnel Radio Spencer’s Giveaways! You have to know who your audience is before applying the marketing things we’ll be talking about, so this FREE Buyer Persona Template will be super helpful:  https://marketing.builderfunnel.com/buyer-persona-template 15-Minute Marketing Call with Spencer:  15 Minutes with Spencer! Spencer’s Suggested Related Episode:  64: How to Build Your Future Marketing Sales PipelineMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

On today’s episode, Dr. Sabrina and Mike are joined by Monica Coleman to talk about the power of our mindset and how we manage our energy, especially during a time of disruption such as we are all currently experiencing with the Coronavirus impacting us.   Don’t miss this timely and relevant conversation! Monica Coleman is the founder of Inside Information Coaching and Consulting, LLC, and architect of the Limitless Methodology. As an athlete herself, Monica has always been intrigued by the link between mindset, performance and leading a successful, satisfying life. Her work over the past 15 years with athletes and executives created a birds-eye view of the challenges inherent to high achievers in both their professional and personal lives. Monica's natural curiosity, her ability to inspire others, and her commitment to ensure her clients' move from potential to success has made her a pioneer in the field of performance coaching. As a Certified Professional Coach (CPC) since 2009, Monica meets clients wherever they are on their journey, helping them to create a successful pathway to the lives they have thought were unattainable. Monica crafted the Limitless Methodology to apply the principles in a different setting and with a larger scope, enabling more people to unlock the top performer who resides within them. Her dream is for every individual she meets to better understand their true nature. Bearing witness to other's success and watching their transformation is the greatest expression of her true purpose in life. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: We’re going to have emotions and reactions because we weren’t really prepared for the changes we have recently experienced and we didn’t know that the world was going to change this way. We have a lot of fear and most of our emotions are reactionary. One of the first helpful things we can do is acknowledge that whatever we are feeling is normal. What we tell ourselves about what’s going on has a profound impact on the choices we make and the experience we’re going to have. For entrepreneurs, the skills you exhibit during this time in relation to health are the same skills that will serve you as you move back into your businesses when things begin to normalize. Monica shares how her Limitless Methodology is a great class for anyone because when you change fundamentally on the inside, you change across the board, and she illustrates how this applies to current events. Pay attention to the opportunities in front of us and be grateful for the things that you do have. It’s ok to be vulnerable! If you see something you don’t like, don’t go to war with it. Just change it! Our lives and businesses will be different post-Coronavirus but we get to choose what that is going to look like given the circumstances we can’t control. We are not static; we are dynamic, and we have the ability to move forward. Dr. Sabrina offers tools to use in the face of fear. Take this opportunity to build the systems into our business that we haven’t had time to do before because we were so busy putting out the fires. To quiet the harsh inner critic inside ourselves, ask: Would you talk to your child that way? Be mindful that fear drives the inner critic. Remember that this Coronavirus pandemic is an event. Think of your life 3 years from now and figure out how you want to be experiencing life. We want to be making choices in the now that move us closer to the experience we want to be having in the future. Tap the Potential is offering strategy sessions for entrepreneurs who are struggling with the choices they are currently facing and desire to make strategic decisions that will serve them long-term. Check out: https://www.tapthepotential.com/strategy Limitless Methodology is designed to help people move past their limits. Potential exists but is not really accessible to most people because their minds are getting in the way. To Sign Up For a 30-Minute Limit Buster Session, Click HERE! Dr. Sabrina’s parting tip to minimize fear is to check a couple of reliable news sources and social media NOT first thing in the morning, but mid-day. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Monica: Monica’s Website Monica’s Facebook Books Mentioned: Man’s Search for Meaning by Viktor E. FranklMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Letting go of shame: shame over businesses, marriages, kids, and families. That’s what took place recently at The Entrepreneurs’ Retreat Center during the Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. Dr. Sabrina recently spent four days with a group of entrepreneurs who desire to grow and learn, and it was in this setting that they shared their struggles with one another. On today’s show, Dr. Sabrina and Mike will be discussing the healing that takes place when breakthrough happens. Listen in on the inspiring, feel-good, behind-the-scenes experiences that took place at The Breakthroughs On The Bayou, a retreat that teaches entrepreneurs like you how work supports life, not the other way around. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: When we get our mindset right, it is a snowball effect because of all the good flows from that. The retreat’s atmosphere is that of a safe, supported place. There are a lot of introverts in the group and there is no pressure to be anything other than who you are. Dr. Sabrina welcomes 25 retreat participants into her home and she wants every single person to feel special and recognized. Participants took the new assessment to assess their level of entrepreneurial burnout in conjunction with the gaps that exist in their business. The longer we let entrepreneurial burnout go, the less effective we become as entrepreneurs. Sleep deprivation is a significant risk factor for entrepreneurs. Dr. Sabrina explains what happens in our bodies when we do not get enough sleep. What Dr. Sabrina saw happening at the retreat were people who decided they were going to create a business that supports their life and determined to take their life back from their business. We are not designed to work 40 hours a week. Current research suggests that working 20-30 hours a week is optimal for productivity. Do you recognize yourself in any of these stories? Participants divulge some of the most challenging things they have endured as entrepreneurs. Participants also share what they are experiencing in their lives now that they are taking their lives back from their business, as well as what they intend to experience in the next year as they take their lives back from their business.  You have an opportunity to draw a line in the sand now! Decide to take your life back in such a way that creates more time for what matters the most to you, where you make more money and have more money in your bank account, all because you’re being more strategic and more effective in the choices you make. Links and Resources: Are You Ready to Take Your Life Back from Your Business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

The majority of small businesses are family-owned. Complex dynamics come into play as family members navigate business decisions while seeking to enjoy leisure time together.  Join Dr. Sabrina, Mike, and their guest, Alex Schauer, on today’s episode, as Alex shares her personal story of running a business with her family, what she has learned, and how she uses her personal experience to serve her clients. Alex Schauer works with business leaders to increase their revenue. On the day she married her husband, she also became an integral part of their family’s manufacturing company.  She learned firsthand the challenges family business leaders face working with siblings and parents—while also growing a thriving business.  Over the past 2 years, she has helped over one hundred businesses create a marketing strategy to increase their revenue. She especially loves working with family businesses to help them communicate their marketing message—without telling the story about how their grandfather started the company! Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Marrying into a family business, Alex and her husband spent the first year navigating married life and business life. The family business needed help with marketing, so Alex stepped into that role and found creative ways to market their company and product. Using the StoryBrand framework, their revenue increased by 417%. Other businesses saw what Alex’s business had achieved and reached out for more details. This was Alex’s introduction to working with other businesses to create a marketing strategy to help them increase their revenue. Dr. Sabrina explains psychological dynamics at play in family business and ways to successfully communicate as a family working together. Family members are not always a good fit for the business. Balance your client’s needs with your family’s needs. Communication within a family business needs to involve going to each other when there is a problem, because Mom and Dad won’t always be available in day-to-day operations. Personality types and how they affect family dynamics. Alex addresses what business owners may be missing in marketing and branding. Dr. Sabrina shares the importance of consistency in business, and relates one of her favorite YouTube videos from Simon Sinek, “Do You Love Your Wife?”. The point of the video is that there is not a point in time where your wife fell in love with you, but it was because of an accumulation of the small things you did that showed thoughtfulness. It’s the repetition of these things over a period of time that leads to the realization that you love your spouse. This is key and pertains to marketing and leadership, as Dr. Sabrina details. Alex wraps up the conversation by expressing how it is a privilege to be able to work with family members because we don’t have forever. Be each other’s biggest cheerleaders to help them become the people they need to be in this world. Links and Resources: Are You Ready to Take Your Life Back from Your Business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Simon Sinek’s “Do You Love Your Wife?” Free Gift from Alex! https://schauerco.com/family FREE PDF: “How to Work Together and Still Love Each Other” Recommended Episodes: 78: Veggies First: Doing Good Things on a Daily Basis 77: The Iconist: The Art and Science of Standing Out with Jamie Mustard Upcoming Books: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top Performing Team Members by Sabrina Starling, PhD - Publishing Sep 15, 2020 The 4 Week Vacation: Work Supports Life, Not the Other Way Around by Sabrina Starling, PhD - Publishing Dec 1, 2020Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Welcome to this episode of Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group! Today’s subject is a rather juicy one: personal diet and how it can translate into our business life. As someone who has long-struggled with eating healthy and setting time aside for exercise, Mike shares how he has come to understand that a healthy lifestyle is more of a mindset than anything, and how fit people have at least one quality in common: resilience.  What he has discovered is that even fit people fall off the health wagon on occasion, but they shake it off and get right back on without using the slip as an excuse to stay in an unhealthy mentality. Join Dr. Sabrina and Mike as they share their personal experiences, and Dr. Sabrina lends professional insight into the correlation between personal and business.  Our habits make or break us. Dr. Sabrina teaches how “all or none” thinking sabotages us, as well as how putting Veggies First is critical to our own health and the health of our business. It’s all about consistency. Strive for consistency over perfection. Prepare for a few of your own ‘A-ha!’ moments as you listen in! Show Highlights: Mike draws parallels to how conflict with leading a healthy lifestyle can be similar to how conflict shows up in our business life. Dr. Sabrina illustrates how building good habits apply to both our personal life as well as our business life. We cannot ignore issues that come up in our business. They must be addressed and it doesn’t have to be “all or none”. We can continue our progress forward while working on a solution. Managing our stress level more effectively as entrepreneurs help us to think more from a growth mindset. Dr. Sabrina addresses the difference in success and failure mindsets and cautions us to be careful about what we tell ourselves. Here’s a helpful trick in using the word, ‘yet’! Not taking care of ourselves can lead to unrealistic expectations about what we can physically endure. The mental stress that we experience takes a physical toll. Dr. Sabrina enumerates the health consequences of constant cortisol running through our bodies. “Veggies First” - What are the good things you’re going to do today to help sustain yourself? What are you doing today to make your business stronger?  Suggestions on things we can do to sustain our business and make it stronger. Take the Entrepreneurial Burnout Assessment! You will learn if your business is putting you at risk for burnout, and help Dr. Sabrina with research for the 4 Week Vacation book that is publishing at the end of this year.  https://www.tapthepotential.com/assessment Links and Resources: Is your business putting you at risk for Entrepreneurial Burnout? Take our Assessment and find out https://www.tapthepotential.com/assessment Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz 4 Week Vacation by Sabrina Starling PhD - To Be ReleasedMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Do you ever feel as though your marketing messages are lost in a sea of digital overwhelm for your clients and customers? If you aren’t being heard, your message dies. This has significant implications for the health of your business. Learn how to harness the primordial laws of human perception to stand out as Dr. Sabrina interviews Jamie Mustard, author of The Iconist. Jamie teaches the science of what causes anything to stand out in the modern world. Through his work, Jamie has observed the primal laws of BLOCKS™, which explain why anything stands out and endures in the mind or fails to.  In his book, The Iconist: The Art and Science of Standing Out, through pop stories and comprehensive research, he shows how BLOCKS™ solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media over-saturated world. He teaches how BLOCKS™ allow anyone in any field to stand out at will based on the natural primordial laws of human perception. As host of a popular RadioActive talk show on KXL101.1 FM in Portland, OR, Jamie interviewed hundreds of designers, innovators, artists, and agents for social change who are having an impact all over the world.  An avid consumer of popular culture, Jamie is a graduate of the London School of Economics. He is obsessed with the economics of attention and has consulted for Intel, Cisco, and Symantec. He breaks all this down into why we entrepreneurs need to have a simple way to get our message across in terms of marketing and branding, as well as why this is important for our teams and our overall quality of life as entrepreneurs. Prepare for an eye-opening and fascinating conversation! The Profit by Design Podcast is a Tap the Potential production in collaboration with Small Business Consulting Group.  Show Highlights: In 1950, a person would be exposed to approximately 250 advertising messages in their day-to-day life. By 1970, the number of advertising messages in a day increased to around 2,000. The last time this was studied was in the late 1990s, and 5,000 - 7,000 advertising messages a day is what a person was exposed to. This was all before the internet hit full stride and before social media. Today, the number of advertising messages we are exposed to on a daily basis is estimated to be 10,000 - 15,000. A person can’t process even 1,000 of these messages, so what this means is that anybody trying to communicate is just one of tens of thousands. Jamie’s book, The Iconist, offers a solution to this very real problem. “Continuous partial attention”, a term coined by Linda Stone, who did some research for Microsoft and Apple, means that we’re being bombarded by so much information that we’re only partially paying attention. As a business owner and entrepreneur, this is a huge thing when you’re trying to get your business noticed. To be iconic is to be the first choice. Anything busy in a world overloaded with content, no matter how good it is, instantly gets discarded. People have to have an idea of who you are and what you’re offering them before they have a chance to think in their lizard-brain. Jamie discusses a chapter in his book called, “Road Signs” and how warning labels work. The book teaches you how to turn some aspect of what you do into something that has the same power as a STOP sign so you get that instant fixation. As long as there’s something behind it that’s genuine and real, people will engage further and remember you. “What is the best thing about myself that intersects with what my customer most cares about?” The answer to that question is what you present in a bold way on your website. Then, they can learn about all of your other strong points that you have to offer. “Drag" is when you’re presenting all of the busy stuff but you haven’t self-identified the best of what you have to offer that your customer is wanting. Some psychological ramifications of too much choice include paralysis, anxiety, dissatisfaction, and depression. These same psychological ramifications happen to apply to feeling like you can’t get noticed because there’s too much content around you. Science and research show that when we present complicated things with big, bold, simple imagery, it changes the way we relate to complicated information. We retain more of the information and appreciate it more. Adults crave this elementary communication even more than children do. A BLOCK™ is the anatomy of what makes something iconic. Dr. Sabrina relates how in Mike Michalowicz’s book, Profit First, the Profit First Equation of Sales - Expenses = Profit is a great example of a BLOCK™ and the way it makes the Profit First concept iconic. BREEED - Blocks Repeated Exhaustively Everywhere Equals Demand. This is the snow-ball effect. Jamie shares his poignant backstory and how he came to be interested in the subject of his book. Links and Resources: What do you need to do next to take your life back from your business?  Take our Assessment at: https://www.tapthepotential.com/assessment Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Jamie! Jamie’s Website Jamie’s Email Buy Jamie’s Book HERE Books: How to Hire the Best - Contractors Edition by Sabrina Starling, PhD How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top Performing Team Members by Sabrina Starling, PhD - Will be published Sep 15, 2020 The 4 Week Vacation: Work Supports Life Not the Other Way Around by Sabrina Starling, PhD - Will be published Dec 1, 2020 Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grab a Remarkable Business in Any Field by Mike Michalowicz The Iconist: The Art and Science of Standing Out by Jamie Mustard The Paradox of Choice: Why More is Less by Barry SchwartzMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.