Profit by Design

Dr. Sabrina Starling
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Nov 16, 2023 • 20min

271: How to Deal with an Underperforming Team Member with Dr. Sabrina Starling

How do you deal with an underperforming team member? It is a tough, but common, situation for business owners to find themselves. Do you keep them to coach them, or do you let them go? Join Dr. Sabrina as she walks you through this process with clear actions to help you assess their potential for improvement and make the tough decision. This topic comes from a member of our Mighty Networks community at Tap the Potential. The scenario is that a long-time team member, who has been loyal and critical to the growth of the business, is underperforming and is uncoachable. It is a frustrating position. Let’s dive into this problematic situation with practical steps to move forward.   Profit by Design is a Tap the Potential Production.   Show Highlights: The cost of keeping underperforming team members, both monetary and the negative impact on your A-players How to identify underperforming team members with regular, one-to-one meetings with all team members Beginning steps to take in deciding whether or not to keep an underperforming team member: Identify clear expectations of performance for this team member. Document those expectations and communicate them to the team member. How to determine if an underperforming team member is coachable How to conduct a simple performance review with a 1-3 rating of expectations How to have the conversation with the team member about the performance review—and deal with the facts How to create a performance improvement plan for the next 4-6 weeks with clear expectations How to recognize that some team members may not be a long-term good fit as your business grows and more systems are put in place How your A-players will react in positive ways when an underperforming team member is let go Links and Resources:   Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!   Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.   Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.     Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group      Let us help you and your business! Book a call with us today!    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential   Strategic Planner for 2023 at www.tapthepotential.com/planner.   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Nov 9, 2023 • 44min

270: Turning Tough Feedback into Learning Opportunities with Melissa Swire

What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can’t guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you’ll learn what we discovered when we interviewed our top clients and how we implemented big changes. Join us to learn more!   I’m joined by Tap the Potential’s Lead Strategist, Melissa Swire, who understands why this topic is essential to business success. We share a heart-wrenching reality that occurred two years ago when our client services had fallen off significantly. It took hard feedback from our clients to turn things around. Dramatic changes like these can happen for your business, too, and you can start with small steps taken in a consistent direction today!   Profit by Design is a Tap the Potential Production.   Show Highlights: A flashback to the hard truths of 2021, COVID struggles, and what our client survey revealed to us How we took action steps to improve our customer delivery, starting with the wishlist interview and quarterly action plan review meetings How we built accountability into our client coaching programs–and how our college intern, Mariella, makes it happen How Melissa has woven her business experience and background into the superior quality of service we give our clients How Melissa explains our three-tiered-system group approach and the Better Business Better Life Tracker Spreadsheet Why our business coaching program is holistic in nature Why Melissa identifies time management as THE KEY to being a successful entrepreneur How we help our clients create the wins they want, achieve work/life balance, and remain unstuck A recap of how our service delivery slipped off the rails–and the steps we took to get back on track Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Nov 2, 2023 • 36min

269: Get Up and Move Your Body for a Better Business and Better Life! with Chris Wilson

Would you agree that entrepreneurship can be an all-consuming endeavor? Have you found yourself neglecting your health, good nutrition, sleep, fitness, and other aspects of appropriate self-care? We are at increased risk for health-related issues because of work-related stress and intense lifestyle. Physical health ties into our mental health and effectiveness, and we deserve to be at our best. Let’s talk about the most important part of your entrepreneurial journey: taking care of YOU. Join us!   I’m joined by Chris Wilson, a Men Over 40 Health Expert who is a lifelong fitness and health advocate with nearly 25 years of experience in the fitness industry. He has worked alongside leaders in the industry, such as Charles Poliquin, mentor and friend Ben Prentiss, three-time World Champion Powerlifter Lloyd Weinstein, 4x Mr. Olympia Jay Cutler, IFBB Pros Darrem Charles, Ben Pakulski, John Hansen, BIG Aaron Reed, and his lifelong friend and Owner of Critical Bench, Mike Westerdal. Chris oversees the Strong By Design Podcast Show and the Critical Bench YouTube channels with over one million subscribers and over 4,000 videos.   Chris resides in Clearwater, Florida with his wife of 17 years, Samantha, and their beautiful children Kellan and Camryn. His passions outside of work: he loves the Lord, college and pro football, coaching youth baseball, dogs and cats, traveling with his family, family game time and movie night, as well as listening to podcasts, audiobooks, and loud music while driving to work.   Profit by Design is a Tap the Potential Production.   Show Highlights: How Chris came into his work in the health and fitness field through a lifelong love of sports and competition How to understand our successes in light of the failures and setbacks that bring us wisdom What we need to be aware of around health and the need for physical activity as we come into our 40s How moving our bodies helps our brains work better in critical thinking and problem-solving skills Why we should choose physical activities that have a level of enjoyment so we can have consistency and longevity How to overcome “gym shame” with confidence How Chris’ “Fit in Five” five-minute workout sessions can help anyone, especially beginners, with videos and a free downloadable pdf (Check them out at CriticalBench!) Links and Resources: Connect with Chris Wilson and Critical Bench: Website, YouTube, and Podcast Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Oct 26, 2023 • 33min

268: Maximizing Profitability: The Art of Strategic Hiring

“What role should I be hiring for next?” is a common question we hear from business owners who are at capacity and know they need to hire, but they are confused and don’t know which role they should hire for next with considerations about cash flow, profitability, and how the hiree will support the sweet spot of your business. In today’s show, I’ll give some parameters for determining your next hire to ensure the best fit for the team member AND the role. Join us to learn more!    Another common question is about hiring entry-level team members, supervisors, or both. I’ll walk you through these decisions and show how your current hiring decisions will impact your profit six months from now. We can’t overlook profit on the Profit by Design podcast! Join us for practical advice about your next hiring steps.   Profit by Design is a Tap the Potential Production.   Show Highlights: Why a focus on your business “sweet spot” is crucial for long-term hiring success How to take a long-term view and update your accountability chart (Our How to Hire the Best course and the Chart of $10,000 an Hour Activities can help!) How to build your hiring confidence by hiring for part-time roles and utilizing independent contractors Why you should never look to hire a “mini-me” or a “babysitter for warm bodies,” but instead, hire to replace warm-body team members How to craft your job ads and social media posts to position yourself as an employer of choice Why hiring decisions must be made by looking ahead to six months from now (Sign up for our upcoming free workshop, Unlocking Profit Potential.) How to keep the right perspective on hiring decisions by asking, “What does the business need?” Why a team of solid A-players can make ALL the difference in your business Links and Resources: Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   Mentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Oct 19, 2023 • 48min

267: Profit-Boosting 1 to 1 Meetings: Quick & Effective Strategies

Is your team as productive as they can be? Are you dealing with disengagement on your team? We are focusing on quick and effective strategies for implementing profit-boosting 1:1 meetings with your team members. Join me to learn the best strategies for resolving communication problems and boosting productivity.   In today’s episode, you’ll learn how to set clear objectives and goals for 1:1 meetings, tips for scheduling and structuring those meetings, and strategies for providing constructive feedback to your team members to keep them focused and fully engaged. Your team members are EVERYTHING to the success of your business, and it’s your responsibility to support and develop them into the best A-players they can be. Having consistent and purposeful 1:1 meetings with each of them is the key to communication, culture, and profitability. Let’s dive deeper into this topic!   Profit by Design is a Tap the Potential Production.   Show Highlights: How to get your team members focused on THE key result they should deliver Why 1:1 meetings help you know team members on a personal level with genuine connection and investment in them Why dedicated 1:1 meetings allow you to give constructive feedback, open communication lines about potential problems, and allow you and your team to be more productive Tips for profit-boosting 1:1 meetings: Start with their wins and successes to create a positive vibe. Update their progress on their key result. (Are they on track?) Find out if they are working from their strengths.  Ask what roadblocks and challenges they are experiencing and what support they need. Close the meeting with their takeaways, and don’t forget to check on their personal life and goals.  Why showing up for your team members prompts them to show up for your best clients and customers How to use 1:1 meetings as a tool for delivering constructive feedback because you’ve built trust Tips on using simple, clear, and effective performance evaluations Tips to overcoming common challenges in 1:1 meetings Links and Resources: Tap the Potential Leadership Bootcamp Tap the Potential Coach Approach Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic  Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Oct 12, 2023 • 40min

266: No More PITA Clients with Dr. Sabrina Starling

If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND our mental health. I have great news for you: a few simple changes can make a huge difference and position you to serve your best clients.    In this episode, you’ll learn why the PITA clients are finding you, the toll they are taking on you and your business, and how you can leave them behind and completely uplevel your business. Join me for today’s show to learn more!   Profit by Design is a Tap the Potential Production.   Show Highlights: Why you are vulnerable to PITA clients: saying YES to everything, cash flow spiral, people pleasing, and a lack of clearly-defined standards Why having immutable laws in place will help create clarity and alignment (Need to put immutable laws in place? Check out our Better Business Better Life Jumpstart! How PITA clients take a toll on your mental health, the health of your team members, and your overall profitability Steps to reduce your vulnerability to PITA clients and uplevel your business: Put a “velvet rope” around your business in the form of immutable laws. Become aware of who your top clients and customers are by applying the 80/20 principle. A case study in success: How Tina Smith of Creative LLC learned that she CAN afford to say NO Links and Resources: Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Oct 6, 2023 • 37min

265: Creating a Healthy Workplace Culture with Russel Lolacher

How do you create a healthy workplace culture where your team members want to stay around? If you have a healthy workplace culture, what do you need to do to preserve and protect it? Today’s guest has expert advice on creating AND maintaining the workplace culture we long to have—and it all comes down to leadership. Join us to learn more! Russel Lolacher is an international speaker, podcaster, and advocate who helps leaders create great workplace cultures–and not destroy them. He is the creator and host of Relationships at Work: The Leadership Guide to Creating a Workplace We Love, a podcast and YouTube show that digs into timely and relevant topics with global experts on how to create healthy organizations. Russel has held successful leadership and communication roles in various organizations for almost 30 years, at one time retaining the same team for almost 12 years. His work and expertise in building employee and customer trust has been recognized on international stages by Forbes, Microsoft, and HootSuite, and he’s been recognized four times as a Top Thought Leader by the ICMI (International Customer Management Institute).    Profit by Design is a Tap the Potential Production.   Show Highlights: Why a longtime passion for relationship-based customer service is the driving force behind Russel’s work Why our focus should shift to the human side over the productivity side of hiring How leaders impact workplace culture for good AND bad from “air, land, and C levels” Ways in which leaders and business owners inadvertently destroy their culture How to build trust in the workplace with psychological safety Where to start if you are a bad leader and want to change How to create a culture of personalization with your team members Why the hiring process isn’t the end of the onboarding journey—but the beginning How to use “thrive interviews” as part of a holistic approach How to get Russel's free interview templates to use in onboarding and team building  Links and Resources: Connect with Russel Lolacher: Website, Relationships at Work podcast, and YouTube Free Employee Journey Interviews - Enter (onboarding, Thrive (stay) and Exit Templates Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment  Our Better  Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Sep 28, 2023 • 21min

264: Help! I've Lost My Best Team Member. What Am I Going to Do?

Does this sound familiar? You are stretched really thin, you have a lot on your plate, you are filling multiple roles—and your best team member leaves. It’s the worst feeling ever to lose the person you’ve counted on, the one who always had your back, and the key person helping you get things done. It can leave you feeling hopeless, helpless, and confused, feeling overwhelmed about going through the hiring process again.   If you’ve felt this scenario and know exactly what I mean, join me for this episode to learn strategies to deal with this situation. All hope is not lost!   Profit by Design is a Tap the Potential Production.   Show Highlights: How situations that seem like the worst can actually make a business stronger What to do at first when you lose a key team member: take some deep breaths, get outside for fresh air, and don’t neglect your self-care Ask yourself, “What can I put off? What can I say ‘not yet’ to?” How to look at the void left by that team member and consider breaking up their role into smaller pieces How to decide whether or not you need a FT or PT person to fill their role How to use this opportunity to step back and redefine the role (Our How to Hire the Best course can help!) How to hire with clearly defined results in mind and onboard a team member with clear expectations How to turn this setback into a springboard How to build redundancy into multiple roles to prevent dependency on any one team member Why you should reflect and ask, “Where was I vulnerable? Where was the business vulnerable? What systems and strategies can I put in place to reduce that vulnerability?” Links and Resources:   Mentioned in this episode: The Obstacle is the Way by Ryan Holiday   Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.   Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment     Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2!   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group      Let us help you and your business! Book a call with us today!    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the   Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Sep 21, 2023 • 42min

263: How to Cultivate a Can-Do Mindset for Your Business and Life with Denise Gabel

As a leader, striving to maintain a positive attitude is a challenge. It’s hard to dig deep and keep yourself and your team motivated when obstacles appear at every turn. This is where the Can-Do mindset comes in. My guest is here to teach us how to make things happen with enthusiasm, both for ourselves and our teams. Join us to learn the Can-Do mindset! Denise Gabel, the Can-Do-ologist, is the most positive person I’ve ever met!   Denise is a professional speaker, mentor on the power of change, and the international bestselling author of The Can-Do Mindset. During her tenure as the Chief Innovation Officer of the Filene Research Institute, she led the prestigious i3 (ideas, innovation, implementation) program throughout the US and Canada. Most recently, Denise served as Chief Operating Officer at the Northwest Credit Union Association, and she also served as president of the National Speakers Association, Northwest Chapter. A lifelong learner, Denise is a summa cum laude graduate of Eastern Washington University and served as a member of the Berkeley Innovation Forum at the University of California, Berkeley, Haas School of Business, and she also graduated from Harvard Business School’s Women Leadership Forum. Denise loves traveling across the country by train, plane, and RV with her rescue cats, Gizmo and Henry.   Profit by Design is a Tap the Potential Production.   Show Highlights: How Denise became an expert on doing hard things and developed the Can-Do mindset How to channel your “inner cheetah” How we can support our team when we see them lose their positivity, coaching them and coaching ourselves in the process What to do if you encounter an “Eeyore” How Denise describes someone who is a “Can-Do-ologist” How Can-Doers on your team will put positive pressure on others to develop a Can-Do mindset The power of WE: how we can experience a Can-Do attitude in our lives more often How Denise incorporates gratitude into her toolkit every day   Links and Resources: Connect with Denise: Website, Toolkit Resources, and Book Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 
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Sep 14, 2023 • 27min

262: How to add 6 to 7 figures to your Revenue with YouTube Featuring Nate Woodbury

Is YouTube part of your marketing strategy? It’s the second most popular website in the world and the second most popular social network. People watch one billion hours of video on YouTube EVERY day. Join us to learn how to make the most of YouTube for your business profitability! I’m joined by Nate Woodbury, the producer of over 50 YouTube channels focused on generating leads for their corresponding businesses. Nate pulls back the curtain to teach us his entire YouTube strategy so you can join the ranks of those generating 6-7 figures annually.   Profit by Design is a Tap the Potential Production.   Show Highlights: The starting point in taking advantage of what YouTube offers by bridging the gap for people and providing the answers they need Why Nate pivoted his business to focus solely on YouTube How building relationships and community help to “set the hook” How to make videos to generate referral-quality leads based on “how to” content Nate’s tips: Don’t focus on the number of views, be consistent in your content, and keep the attention of your audience. How to get paid by using YouTube for your business How to incorporate your call to action in YouTube videos How Nate’s YouTube strategy is different in leveraging your expertise and growing a following that will generate leads An overview of Nate’s book, A Hero’s Guide to Influence on YouTube (Just pay shipping and get your free copy.) Links and Resources: Connect with Nate Woodbury: Website, YouTube, and Book: A Hero’s Guide to Influence on YouTube Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart the New Year!Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the free Better Business Better Life Jumpstart: How to Reclaim 10 Hours per Week (and pay yourself more!) happening Feb 3rd and 4th >>> tapthepotential.com/jumpstart Show up for yourself. 

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