

Profit by Design
Dr. Sabrina Starling
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
Episodes
Mentioned books

Oct 19, 2023 • 47min
267: Profit-Boosting 1 to 1 Meetings: Quick & Effective Strategies
Is your team as productive as they can be? Are you dealing with disengagement on your team? We are focusing on quick and effective strategies for implementing profit-boosting 1:1 meetings with your team members. Join me to learn the best strategies for resolving communication problems and boosting productivity. In today’s episode, you’ll learn how to set clear objectives and goals for 1:1 meetings, tips for scheduling and structuring those meetings, and strategies for providing constructive feedback to your team members to keep them focused and fully engaged. Your team members are EVERYTHING to the success of your business, and it’s your responsibility to support and develop them into the best A-players they can be. Having consistent and purposeful 1:1 meetings with each of them is the key to communication, culture, and profitability. Let’s dive deeper into this topic! Profit by Design is a Tap the Potential Production. Show Highlights: How to get your team members focused on THE key result they should deliver Why 1:1 meetings help you know team members on a personal level with genuine connection and investment in them Why dedicated 1:1 meetings allow you to give constructive feedback, open communication lines about potential problems, and allow you and your team to be more productive Tips for profit-boosting 1:1 meetings: Start with their wins and successes to create a positive vibe. Update their progress on their key result. (Are they on track?) Find out if they are working from their strengths. Ask what roadblocks and challenges they are experiencing and what support they need. Close the meeting with their takeaways, and don’t forget to check on their personal life and goals. Why showing up for your team members prompts them to show up for your best clients and customers How to use 1:1 meetings as a tool for delivering constructive feedback because you’ve built trust Tips on using simple, clear, and effective performance evaluations Tips to overcoming common challenges in 1:1 meetings Links and Resources: Tap the Potential Leadership Bootcamp Tap the Potential Coach Approach Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Oct 12, 2023 • 39min
266: No More PITA Clients with Dr. Sabrina Starling
If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND our mental health. I have great news for you: a few simple changes can make a huge difference and position you to serve your best clients. In this episode, you’ll learn why the PITA clients are finding you, the toll they are taking on you and your business, and how you can leave them behind and completely uplevel your business. Join me for today’s show to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: Why you are vulnerable to PITA clients: saying YES to everything, cash flow spiral, people pleasing, and a lack of clearly-defined standards Why having immutable laws in place will help create clarity and alignment (Need to put immutable laws in place? Check out our Better Business Better Life Jumpstart! How PITA clients take a toll on your mental health, the health of your team members, and your overall profitability Steps to reduce your vulnerability to PITA clients and uplevel your business: Put a “velvet rope” around your business in the form of immutable laws. Become aware of who your top clients and customers are by applying the 80/20 principle. A case study in success: How Tina Smith of Creative LLC learned that she CAN afford to say NO Links and Resources: Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Oct 5, 2023 • 36min
265: Creating a Healthy Workplace Culture with Russel Lolacher
How do you create a healthy workplace culture where your team members want to stay around? If you have a healthy workplace culture, what do you need to do to preserve and protect it? Today’s guest has expert advice on creating AND maintaining the workplace culture we long to have—and it all comes down to leadership. Join us to learn more! Russel Lolacher is an international speaker, podcaster, and advocate who helps leaders create great workplace cultures–and not destroy them. He is the creator and host of Relationships at Work: The Leadership Guide to Creating a Workplace We Love, a podcast and YouTube show that digs into timely and relevant topics with global experts on how to create healthy organizations. Russel has held successful leadership and communication roles in various organizations for almost 30 years, at one time retaining the same team for almost 12 years. His work and expertise in building employee and customer trust has been recognized on international stages by Forbes, Microsoft, and HootSuite, and he’s been recognized four times as a Top Thought Leader by the ICMI (International Customer Management Institute). Profit by Design is a Tap the Potential Production. Show Highlights: Why a longtime passion for relationship-based customer service is the driving force behind Russel’s work Why our focus should shift to the human side over the productivity side of hiring How leaders impact workplace culture for good AND bad from “air, land, and C levels” Ways in which leaders and business owners inadvertently destroy their culture How to build trust in the workplace with psychological safety Where to start if you are a bad leader and want to change How to create a culture of personalization with your team members Why the hiring process isn’t the end of the onboarding journey—but the beginning How to use “thrive interviews” as part of a holistic approach How to get Russel's free interview templates to use in onboarding and team building Links and Resources: Connect with Russel Lolacher: Website, Relationships at Work podcast, and YouTube Free Employee Journey Interviews - Enter (onboarding, Thrive (stay) and Exit Templates Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 28, 2023 • 20min
264: Help! I've Lost My Best Team Member. What Am I Going to Do?
Does this sound familiar? You are stretched really thin, you have a lot on your plate, you are filling multiple roles—and your best team member leaves. It’s the worst feeling ever to lose the person you’ve counted on, the one who always had your back, and the key person helping you get things done. It can leave you feeling hopeless, helpless, and confused, feeling overwhelmed about going through the hiring process again. If you’ve felt this scenario and know exactly what I mean, join me for this episode to learn strategies to deal with this situation. All hope is not lost! Profit by Design is a Tap the Potential Production. Show Highlights: How situations that seem like the worst can actually make a business stronger What to do at first when you lose a key team member: take some deep breaths, get outside for fresh air, and don’t neglect your self-care Ask yourself, “What can I put off? What can I say ‘not yet’ to?” How to look at the void left by that team member and consider breaking up their role into smaller pieces How to decide whether or not you need a FT or PT person to fill their role How to use this opportunity to step back and redefine the role (Our How to Hire the Best course can help!) How to hire with clearly defined results in mind and onboard a team member with clear expectations How to turn this setback into a springboard How to build redundancy into multiple roles to prevent dependency on any one team member Why you should reflect and ask, “Where was I vulnerable? Where was the business vulnerable? What systems and strategies can I put in place to reduce that vulnerability?” Links and Resources: Mentioned in this episode: The Obstacle is the Way by Ryan Holiday Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 21, 2023 • 41min
263: How to Cultivate a Can-Do Mindset for Your Business and Life with Denise Gabel
As a leader, striving to maintain a positive attitude is a challenge. It’s hard to dig deep and keep yourself and your team motivated when obstacles appear at every turn. This is where the Can-Do mindset comes in. My guest is here to teach us how to make things happen with enthusiasm, both for ourselves and our teams. Join us to learn the Can-Do mindset! Denise Gabel, the Can-Do-ologist, is the most positive person I’ve ever met! Denise is a professional speaker, mentor on the power of change, and the international bestselling author of The Can-Do Mindset. During her tenure as the Chief Innovation Officer of the Filene Research Institute, she led the prestigious i3 (ideas, innovation, implementation) program throughout the US and Canada. Most recently, Denise served as Chief Operating Officer at the Northwest Credit Union Association, and she also served as president of the National Speakers Association, Northwest Chapter. A lifelong learner, Denise is a summa cum laude graduate of Eastern Washington University and served as a member of the Berkeley Innovation Forum at the University of California, Berkeley, Haas School of Business, and she also graduated from Harvard Business School’s Women Leadership Forum. Denise loves traveling across the country by train, plane, and RV with her rescue cats, Gizmo and Henry. Profit by Design is a Tap the Potential Production. Show Highlights: How Denise became an expert on doing hard things and developed the Can-Do mindset How to channel your “inner cheetah” How we can support our team when we see them lose their positivity, coaching them and coaching ourselves in the process What to do if you encounter an “Eeyore” How Denise describes someone who is a “Can-Do-ologist” How Can-Doers on your team will put positive pressure on others to develop a Can-Do mindset The power of WE: how we can experience a Can-Do attitude in our lives more often How Denise incorporates gratitude into her toolkit every day Links and Resources: Connect with Denise: Website, Toolkit Resources, and Book Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 14, 2023 • 26min
262: How to add 6 to 7 figures to your Revenue with YouTube Featuring Nate Woodbury
Is YouTube part of your marketing strategy? It’s the second most popular website in the world and the second most popular social network. People watch one billion hours of video on YouTube EVERY day. Join us to learn how to make the most of YouTube for your business profitability! I’m joined by Nate Woodbury, the producer of over 50 YouTube channels focused on generating leads for their corresponding businesses. Nate pulls back the curtain to teach us his entire YouTube strategy so you can join the ranks of those generating 6-7 figures annually. Profit by Design is a Tap the Potential Production. Show Highlights: The starting point in taking advantage of what YouTube offers by bridging the gap for people and providing the answers they need Why Nate pivoted his business to focus solely on YouTube How building relationships and community help to “set the hook” How to make videos to generate referral-quality leads based on “how to” content Nate’s tips: Don’t focus on the number of views, be consistent in your content, and keep the attention of your audience. How to get paid by using YouTube for your business How to incorporate your call to action in YouTube videos How Nate’s YouTube strategy is different in leveraging your expertise and growing a following that will generate leads An overview of Nate’s book, A Hero’s Guide to Influence on YouTube (Just pay shipping and get your free copy.) Links and Resources: Connect with Nate Woodbury: Website, YouTube, and Book: A Hero’s Guide to Influence on YouTube Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 7, 2023 • 45min
261: Pricing for Predictable Profit with Dr. Sabrina Starling
How is the profitability in your business? The biggest factor in your profitability is making sure you are pricing appropriately, and you have to know your numbers to predict your profit! In today’s show, we will discuss how to set your prices, when to increase your prices, and what to do if your low margins don’t provide appropriate owner’s pay. There is a LOT to consider within this topic, but it’s relevant to every small business owner and can make all the difference in your profitability and your life! Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: A look at the bigger picture of “appropriate owner’s pay” Why pricing for growth and investing in yourself are essential in your business How the Tap the Potential Solution teaches you to plan for 30% growth year after year (Download your copy of the Chart of $10,000 an hour activities here!) How to set your prices correctly, based on the cost of goods sold, consistent margins, and net profit margins (Follow my example to learn to do the calculations.) An example to show why a 20% net profit margin will not allow sufficient owner’s pay and investment for growth How our Better Business Better Life program teaches you to strategically raise prices The bottom line: know your overhead costs, basic operating expenses, and cost of goods sold The quick and dirty way to know if you can afford to increase your prices The value in clarifying your sweet spot and who your ideal customers and clients are (Our Better Business Better Life Jumpstart can help! Sign up today to begin on Oct. 2!) A real-life example of a client, Cathy Anesi at the Lighthouse Wellness Center, and how we helped her increase her net profit margin and implement the Tap the Potential Solution Three ways to raise your profit margin: reduce costs, increase prices, and work on customer retention Key steps in managing expenses: track your overtime, scope creep, and change orders Links and Resources: Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Aug 31, 2023 • 25min
260: Embracing Failure, Shame and Guilt: The Journey of an Entrepreneur
Are you in the judger pit? Are you allowing fear-based reactions to shrink you and minimize your impact on your business? Here’s the truth: failure, shame, and guilt are all messy and normal parts of the entrepreneurial journey. It feels risky and vulnerable to admit our failures, but we can’t let them keep us from moving forward. Let’s reframe how we think about our experience and journey as entrepreneurs so we don’t give into the tendency to hide our messy parts. Join us to learn more in today’s episode! Profit by Design is a Tap the Potential Production. Show Highlights: A real-life example of a failed 4 week vacation®️, the gremlins that attack us, and the lessons we can learn from a failure Why EVERY attempt at a 4 week vacation®️ is a test that reveals the truth about our systems and team members The mindset framework of the Judger pit vs. a personal development journey How Dr. Marilee Adams’ Choice Map Tool (from her book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work) can help you discern the judger path vs. the learner path How we have seasons in our businesses, like my big season of learning from the COVID pandemic Why you need support and resources, and how we can help! Book a call with us today! Links and Resources: Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Aug 24, 2023 • 46min
259: Great Place to Work Spotlight Featuring Michael Watts
We LOVE to honor business owners who are committed and dedicated to the mission of becoming a great place to work. To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. They learn strategies that focus significant attention on creating workplaces where A-players want to work. Today’s spotlight shines on Michael Watts of Bel Air Construction. I believe his story will inspire you with what’s possible and help you know that you can take similar small steps forward with intention and strategy. Join us for Michael’s story! Michael Watts is the owner of Bel Air Construction, and he’s the fourth generation of construction workers in the Watts family, dating back over 100 years. Michael loves what he does, and at age 65, he says he has “the energy of a four-year-old and the endurance of a marathon runner.” At Bel Air Construction (BAC), they do much more than renovate homes because they transform the lives of families by improving their spaces. Michael has personally met with over 80,000 people to discuss their home transformations. We have a lot to learn from Michael! Profit by Design is a Tap the Potential Production. Show Highlights: How BAC found themselves in serious trouble as a business in 2017, being over $1 million in debt How Michael turned to new strategies and a new focus on building leaders through learning from experts Michael’s words of wisdom about a “Go big or go home” mentality What Michael identifies as his favorite core values at BAC How to best handle mistakes with accountability and learning Michael’s key lessons learned from his many years in business Why it’s difficult for driven business owners to ask for help and tap into expert advice Why Michael signed up for the How to Hire the Best course and what he has learned An example of a powerful question to ask in hiring team members What Michael identifies as key strengths and qualities to look for in hiring What BAC is doing to make it a great place to work for A-players How Michael is creating a sustainable business with job security for his team What surprised Michael the most about the How to Hire the Best course How BAC is different than its competitors in the construction industry Links and Resources: Connect with Michael and Bel Air Construction: Website Book mentioned: Profit First by Mike Michalowicz Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com Let us help you and your business! Book a call with us today! Learn more about our Breakthroughs Retreat scheduled for March 2024! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Aug 17, 2023 • 22min
258: Profit Secrets Unveiled: Cracking the Code to Save Thousands on your Marketing
It’s not always about how much you make; it’s about how much you keep! In this episode, I’m unveiling some profit secrets that we utilize with our Tap the Potential clients to help them be mindful of their profit as they use strategic marketing techniques. This topic comes from a small group conversation recently in our Better Business Better Life program, and I’m excited to share how you can get better marketing results with highly focused, minimal efforts. Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: How many small business owners fall prey to expensive marketing companies and disappointing outcomes Profit pitfall #1: Investing in very expensive marketing without understanding your sweet spot How we do it differently at Tap the Potential by teaching clients to focus on the sweet spot of their business to make critical decisions about marketing and hiring (i.e., Sweet Spot Analysis) Profit pitfall #2: Looking to increase revenue without understanding “profitable revenue” and lead conversion Why a team member may be the ideal solution to ramp up your marketing strategy without a huge cost Why it’s important to get leads–but also to track where they come from How we can help: Book a call with us today! Links and Resources: Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com Let us help you and your business! Book a call with us today! Learn more about our Breakthroughs Retreat scheduled for March 2024! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!