

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Aug 9, 2024 • 1h 5min
TWIG #294 Bungie Fires, Supercell Hires and Roblox Grows
Jen Donahoe, a gaming industry expert, joins financial commentator Laura Taranto, stock market analyst Phillip Black, and strategist Mishka Katkoff. They delve into the shocking closure of Game Informer, the ramifications of Bungie's layoffs, and Jam City's strategic decisions. The panel discusses Supercell's aggressive hiring in Helsinki and the highly anticipated console launch of Valorant. They also explore Roblox's phenomenal growth and user engagement, providing insights on the evolving dynamics of the gaming sector.

11 snips
Aug 5, 2024 • 1h 2min
Crafting Winning Games: The Critical Role of Consumer Insights
Join consumer insights leaders from Blizzard, Riot, Zynga, and Beta Hat for an engaging discussion on the power of understanding gamers. These industry veterans explore the evolving landscape of player preferences, from casual play to social connectivity. They share how qualitative insights can shape game marketing and development strategies. Key topics include the critical relationship between devs and marketers and the necessity for early-stage developers to engage directly with players for a successful launch. Get ready for invaluable tips and fascinating trends!

Aug 2, 2024 • 1h 3min
TWiG #293: Twitch Loses $1B while Apple Admits the Truth about VR
Eric, a seasoned World of Warcraft player, and Laura, a mobile gaming analyst, dive into Twitch's staggering $1 billion losses. They dissect Scopley’s strategy with a forgotten franchise and explore the complexities of game monetization. Eric showcases his comedic flair while discussing engaging gaming experiences versus passive entertainment. The duo also touches on the implications of unionization in the gaming industry, shedding light on labor relations and trends that are shaping the future.

Jul 29, 2024 • 48min
DMA for Dummies with Archie Stonehill, Head of Product of Stash
Archie Stonehill, Chief Product Officer at Stash, shares his expertise on the Digital Markets Act (DMA) and its impact on game monetization. He discusses how new regulations are reshaping app store ecosystems, allowing for sideloading and third-party app stores. The conversation highlights the implications for game developers and publishers while emphasizing the potential positive changes in competition and fairness. Archie also addresses the global antitrust movements and their significance for the gaming industry, suggesting a hopeful future for innovative business models.

Jul 25, 2024 • 1h 12min
TWIG #292 Matthew Ball’s Metaverse 2.0 / Top Game License IPs Unveiled
Crypto advocate Matthew Ball discusses the evolving metaverse concept and the potential of creator economies in gaming. Topics include Microsoft's Gamepass pricing, Rainbow Siege's marketplace, and games as toy brand extensions.

Jul 23, 2024 • 1h 16min
UEFN Magic and Frustrations with Industry Legends
Industry legends Pete Hawley and Alexander Seropian discuss their experiences with the Unreal Editor for Fortnite platform, covering marketing strategies, player engagement, technical limitations, and opportunities. They delve into challenges and opportunities with UEFN, ROI in development, monetization strategies, and marketing tactics. Insights on game development challenges, player engagement, and the future of UEFN are also shared.

Jul 18, 2024 • 1h 7min
TWiG #291 Valve Salaries, Leaked MiHoYo Strategy, and Failing Disney IPs!
Topics include Valve salaries, MiHoYo strategy, Disney IPs failing on mobile, and the challenges faced by Disney brands. Also discussed are new in-game features driving revenue, a leak related to Valve, and the success and growth strategy of Valve. The episode explores the rising popularity of free-to-play games, challenges in monetization, and company strategies in the gaming market.

Jul 15, 2024 • 1h 1min
Behind the Wheel of IP Licensing with Hutch's co-CEO, Peter Hansen-Chambers
Join Mishka Katkoff as he talks to Peter Hansen-Chambers, co-CEO of Hutch, about game development and IP licensing. They discuss Hutch's successful racing games, the importance of relationships with car manufacturers, navigating brand partnerships, and maintaining long-term relationships with major brands.

Jul 11, 2024 • 1h 5min
TWIG #290 Nintendo's anti-AI Stance, 4-day Work Weeks and Netflix Games' Clap Back
The podcast discusses Nintendo's stance on AI, hybrid casual puzzle games, Squad Busters, Netflix's gaming strategy, and the debate on 4-day work weeks. They also cover industry investments, mergers in entertainment, gaming employment news, and tech solutions, along with game performance analysis and the slow adoption of AI in creative fields.

Jul 8, 2024 • 1h 25min
AI Integration, Psychological Insights & Market Trends with Founders of Solsten
Join host Mishka Katkoff as he chats with Solsten founders Joe Schaeppi and Bastian Bergmann about AI integration, market trends, and audience resonance in the gaming industry. They discuss the value of change management, the role of psychological data in user experiences, and the efficient use of AI in studio operations. Dive into the discussion on new revenue models, Web3 gaming revolution, and the synergy between marketing and game development.