The Kelly Roach Show

Three. Two. One. ACTION! Whether it's something as small as a Facebook Live to as big as a live television appearance, there are ways to ensure that your live sessions are a success. It's not secret that social media favors live video, and today it is one of the best ways to reach more people and create content in less time. Today, you'll meet Carrie Campbell and Brian Grasso - morning show hosts, live streaming experts, and owners of Brian and Carrie TV. The duo started doing their live streams from a cell phone sitting on top of a garbage can and turned it into the #1 way they reach more people, communicate with their tribe and connect with their audience. Carrie and Brian are breaking down their strategy and mindset behind taking live streaming to the next level! (7:30) "Believe it or not, we didn't look at comparative live streams, we didn't examine the industry of live streaming. We looked at television. We looked at Ellen DeGeneres, Oprah, talk shows that stood the test of time and that people loved. We started dissecting them... what is it about these talk shows that people love? It became very clear. If you entertain, educate, and engage an audience they will flock!" -Brian Grasso (10:34) "Simplicity plus consistency. We started doing something very simply, we started talking to a cell phone. Then from there we expanded upon it. We started doing something consistently. We showed up. At first it was two days a week, Tuesdays and Thursdays. We showed up and we delivered and then we went to five days a week. We showed up and we delivered!" -Carrie Campbell (15:11) " There are a couple of things that have been really overplayed in the whole marketing world, over the last couple of years. One of the big ones, i think, that is way overplayed that has somehow become a strategy now is being authentic! Being authentic is not a strategy, you can not strategize being authentic. You either are or your not. End of story!" -Carrie Campbell Connect with Brian and Carrie: http://www.brianandcarrie.live https://www.facebook.com/BrianAndCarrie.Live/ https://www.youtube.com/channel/UCdO1ammcigCjbrmk49gprqQ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Accountability is everything, and as leaders, managers, CEOs, and entrepreneurs, it is also the number one struggle. This tends becomes magnified when we are in our first leadership role. Add another layer: when you want your business to perform optimally throughout the years, you need to focus on team building. Bringing your team together through systems and accountability is the perfect combination to really allow your business to stand the test of time. We are pulling back the curtain on personal accountability, how we can keep our people accountable, and why it's so important. (2:41) "Let's start with why it matters [accountability]. It matters because there is no point in having a team, having an employee, having people willing to support you if you are not going to generate profitable, reliable, predictable results. The only way to consistently produce specific results and be satisfied with the impact that it makes, is to be consistent in the way that you manage people. That includes holding them accountable." (4:18) "The vast majority of people want to succeed and they want to put their best foot forward. They want to achieve the expectations their leader, manager, or business owner puts forth for them. In many instances they truly have not been set up for success to do so. What I like to say, as a leader, our job is to to put the bumpers on the bowling lane so they the can throw the ball down the lane and strike." (7:14) "One of things you definitely want to commit to in 2018 as you focus forward is putting more time into holding more people accountable: it's number one. Then if goals aren't met, really exploring the 'why' and then supporting people in helping to learn and grow and improve so that they can get to their deliverables or to their goals." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

One of our biggest learnings of 2017 was that automation is losing its impact — FAST. It is becoming more and more crucial to have one-on-one, person-to-person conversations with prospects than ever before. When you customize a message to every customer, it makes a bigger impact. Everything is shifting. This is why conversations are STILL the best way to grow your business. The good news is that you can still make this work for you on your schedule! (3:43) "People are spending less time in their inbox and more time on social and also, people are so well accustomed to traditional launch customs and model. It's really about meeting them where they are and letting them feel that you really want to personally work with them. That you know their wants and needs and that you are concerned about them to meet their objectives." (5:08) "Ask yourself: how much time and energy are you putting into alternative methods BESIDES having actual conversations with people? People that you could close on the spot. That if you redirected to that you could get dozens and dozens of more clients this year." (7:04) "These conversations are so incredibly powerful because they do something an automated tool or a webinar or a sales page could never do...that is meeting people emotionally where they are. Helping them basically overcome the mental blocks and hurtals they are struggling with." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Leadership. Something we have been hearing our whole lives but has never been more relevant than right now! We wear many hats as entrepreneurs, but this might just be the most important one. In this episode, we are talking to award winning leadership expert, entrepreneur and author Kevin Eikenberry. He is changing the game when it comes to helping entrepreneurs create the culture of leadership in their business. Kevin is breaking down the best skills and strategies you can implement now to create a foundation for your team/business. Become the leader you have always dreamed of and take action today! (4:00) "We have to be finding ways to communicate our message, our purpose to our team regularly and in a variety of ways. What's very clear in our own head, often time we have not made it clear enough for others to understand. If it's clear to us, we have to make sure we are continuously and constantly making it clear to them. It isn't just by saying it, its about everything that we do because at the end of the day Kelly, more people are watching us more than listening to us anyway." -Kevin Eikenberry (7:29) "As a entrepreneur and small business owner, you got a lot of things on your plate to do and if you are going to grow your business you can't ignore this piece. You have to think about more than just managing people but leading people. If you don't do that you will never get anywhere near what your goals and dreams are."-Kevin Eikenberry (8:58) "At the end of the day, leadership isn't about us at all. While I'm saying that, we should be learners and the foundation of leadership is all about outcomes and other people. It's all about outcomes we want to set, which we've already talked about. It's helping people...then reach those outcomes."-Kevin Eikenberry For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

It's almost time to say goodbye to 2017 and for some of us, this year has been a rollercoaster. With so many ups and downs, I want to help YOU get ready for 2018 the right way. In this episode we are breaking down 6 ways you can create more 'space' in your business. In order to create more room for new and exciting things, we need to get rid of the old "stuff" aka the stuff that caused stress and frustration in our business and our lives. Change your morning routine, delete those emails, clear your phone, and update your calendar to create more space. Listen to the full episode for more ways to make room for a successful 2018. (1:27) "Your morning routine actually starts the night before. That is with making sure you don't burn the candle at both ends and making sure that you are getting your solid eight hours each and every night. That means knowing when you have to be in bed by, know when you have to be out of bed, and let yourself get into a consistent and steady routine of when it's lights out and lights on." (5:48)" I want you to go through and clean up your phone. We all use our phones for business, obviously we are using our phones all day everyday. They are with us every second of everyday. So what is coming through that phone is driving our thoughts and decisions and our behavior. Clear out all the apps you no longer need and stop those push notifications." (8:45) "Those frustrations that you allow to linger, they impact you energetically. You are frustrated and we don't have the time or energy or space to have things that we can control continue to bother us. We have so many other bigger and better and more important things that we need to be focused on." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

A year ago I went on the show and shared with you my word of 2017: LEGACY. My goal was to continue building a business and a team that would create a legacy for my family. This year, my goal is to keep spreading the word. We have just a few spots left in the Legacy Leaders Mastermind and today I'm giving you all the information you need to make the next big step in your business. You will learn to build a team that shares your vision and drive and who is there to support you and help you grow. Legacy Leaders is all about becoming the leader you were born to be. To get more information on the program head over to www.kellyroachcoaching.com/mastermind or set up a FREE 30 minute session with me to talk about your next steps by heading over to www.kellyroachcoaching.com/applynow (3:01) "...This was the year that you were ready to build a brilliant team of impact players and empire builders around you. Whether you are starting off today or you have been solo for quite awhile OR you have been in business and you have an established client base, you may realize that you have been the business for far too long and it's time to get really serious about learning recruit, hire, train etc." (6:40) "This year is really all about building on that [legacy] and being present... you know, having people that I have lost this year and knowing that our time here on the planet is so short and that every single moment matters. We never know when that time is going to get shortened or when someone we think we are going to have more time with… we wake up one morning and that time is gone." (8:16) "THAT is a career that can last a lifetime because you are building recurring income for yourself... passive income AND revenue. If you want to have a business where people are going to want to plant themselves for life and create a lifelong journey and career with you, then it is very important they have the ability to uncap their income and have access to that unlimited earning potential." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Pinterest: It's a platform filled with wedding ideas, dresses, and how to make the world's best chocolate chip cookies in your microwave. What if I told you that you could grow your email list and close more clients on Pinterest compared to Instagram or Facebook? It's time to listen up and start pinning your way to success. In this episode we are talking photographer, entrepreneur, and Pinterest expert Jenna Kutcher. Jenna is schooling us on pinning the right content, attaching the perfect keywords, and to keep SHARING, SHARING, SHARING so you can grow your list! (1:58) "I think so much of what we do and consume is visual. So it's so funny because I think that it is totally possible to have a curated and still authentic feed or platform. I like to draw people in through their eyes and so many of us are just hopping onto social media to have a little break from our realities, which are normally pretty messy." -Jenna Kutcher (8:03) We will jump into Canva, create 5 different pins that all promote that same freebie and we will link it up to either a lead page or a landing page or an opt-in page and that way we are driving traffic that serves a purpose." -Jenna Kutcher (15:12) One of the best things about Pinterest: we spend one hour a week on our Pinterest strategy. So if you are listening and thinking 'do I do have time for one more platform?', I want you to know this...Pinterest can be automated and that is a beautiful thing!" -Jenna Kutcher Connect with Jenna: http://jennakutcher.com https://www.instagram.com/jennakutcher/ https://www.pinterest.com/jennakutcher/ https://www.facebook.com/jenna.kutcher/?fref=ts For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

We are switching gears today and taking the time to focus on YOU. 2018 is coming up and it's time to start thinking about not only how you are going to make an impact in your business but how are you going to refill YOUR tank for the new year. The holidays can be stressful and exhausting at times and it can be hard to really enjoy the magic of the season. So this week, I am challenging you to really sit down, write about, and reflect on your personal value system. Go into the new year with a clear head about what is most important to you. Make your business and your life centered around those top values. Don't let a single moment go by without appreciating all the little moments in your life. (1:53) "I invite you over the next two weeks to really sit down and re-visit your personal value system. Your value system not for your business, but the value system for your life. I want you ask yourself, if your day-to-day life reflects that value system." (3:33) "I want you to take a step back and reevaluate your life. Re-evaluate your value system, re-evaluate what you are committing to for the new year and what's times to make a serious commitment to in terms of creating space to how your day-to-day life reflects that value system." (5:06) Remember, that success without fulfillment is the poorest and worst version of success… it is no success at all. Remember that 'why' as we go into the holiday season, and I want to encourage you to take step back. Have some time for some quiet. Have a day for yourself." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Ever wonder what it would be like to work for 6 months and then go relax on the beach somewhere warm? We all want the luxury and we want the freedom-- the financial freedom. In this episode we are talking to financial rockstar, radio and podcast host, and author Scott Alan Turner. He went from knowing nothing about finances to a self-made millionaire. How? It was the little things! Scott shares that when you cut down a few of the small things, the money will add up! We are breaking down the tricks of the trade and why when you are smarter with your money, financial freedom is just over the horizon! (3:00) "When I started to learn about finance I was listening to this guy on the radio and his name is Clark Howard….over the course of the first year of listening to him I saved $1,000. I followed a lot of his tips and condensed them down along with some of my own so people could save….There is about 50-60 little things you could do to save money that will not impact your lifestyle." (6:51) "First thing is just tracking spending. It really hard to break away from an employer or even your own job if you want to go and do something else, if you are going to spend way more money then you do in the bank. The only way to avoid that is look to see what you spend each money" (13:03) "Since I was not burdened with debt in our business, we didn't have to make the tough choices early on because we didn't have to make a loan payment or credit card payment, which is a big shift. If you are in a small business and you have started it, boot-strapped it but you have thrown a bunch of money in it. You vastly different decisions." Connect with Scott: https://scottalanturner.com https://www.facebook.com/scottalanturner23/ https://twitter.com/scottalanturner https://www.instagram.com/scottalanturner/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

The holiday season is the perfect time for giving back. Whether it means getting involved in a local soup kitchen or donating toys and clothes. Take it one step further - imagine a company whose MAIN purpose is to sell one thing and then immediately donate another. DIFF Eyewear is making that DIFFerence. In this episode we are talking to co-founder Chad Dime, who founded the company with his two other co-founders, Zach Gordan and Chad Jernigan. Together, they've created a brand that not only works directly with consumers but gives something back in return. With a little extra care and some unique business strategies, DIFF Eyewear is truly making a DIFFerence in business! (5:27) "There was a major gap in the sunglass market. They were dying for something to get created that was quality, something that was beautiful and designer eyewear that was at that level but didn't break the bank. That is where we decided to make this mission come to life." (9:25) "I have a lot of friends that look at what we do at DIFF and say man how did you get involved in sunglasses...it's such a competitive market why would you go into something that had such a big barrier of entry and how did you do it. Again, I always urge people to kind of realize that what's being done, for the post part I can always see and take a look at something and see room for improvement." (14:04) "Again, we started this thing by trying to sell this thing on the ground but we quickly pivoted outside kind of what I call that early entrepreneurial struggle and trying to do too much and too fast. We focused on one single company that was DIFF and the online capabilities and reaching an audience, and the day we did that is when we really say the trajectory of this brand go way up." Connect with Chad: https://www.diffeyewear.com https://www.linkedin.com/in/chad-dime-59550258/ https://www.facebook.com/diffeyewear/ https://www.instagram.com/diffeyewear/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive