The Kelly Roach Show

You asked, Unstoppable Success Radio has answered! In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know. You asked, How Can I Implement Attraction Marketing In My Business? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Many companies start out in this world as side hustles. We know that one idea has the potential to blossom into something amazing - but it's the step in between that we aren't often considering. At the beginning, we think about the look, the brand, and making a splash in the industry but really, it's the 'unsexy' things that truly make the business. Life coach, bestselling author and side hustle expert, Susie Moore, is breaking down the basic principles that are truly what will take your startup to the next level. (2:41) "I think there are a few things that define a great start-up and a great business and often they are the 'unsexy' things. Often when we think about a business and having a cool brand and making a slash, we think it's all about how we look or how everything is presented.... how glossy it is. However, I think some of the basic principles of having a successful company and running a great business is managing your margins….and sustaining the test of time." --Susie Moore (6:55) "It does vary based on if you have a product-based business, you know how big your team is and so forth. Sometimes there can be some upfront costs but you want to be keeping at least half. So for every dollar that you make, you want to be keeping 50 cents. Remember there are taxes, life, and everything! So if you are spending $10K on something you want to making $20K at least."--Susie Moore (15:27) "The premise of the book is how and why to start a side hustle right now. I'm mainly speaking to the people who I used to work with, the people I know, the people who come to me for coaching. The people who come to me just generally in life who want to talk because they hate their job, they feel stuck and they don't feel like there is another way. I know that side hustling is such a WIN-WIN situation in your life." --Susie Moore Get a hold of Susie's new book What If It Does Work Out?: How a Side Hustle Can Change Your Life sold anywhere books are sold! Connect with Susie: https://susie-moore.com https://www.facebook.com/susiemoore.writer https://www.instagram.com/susie.moore/ @susiemoore For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

How many of us have a new year's resolution to get healthy? Probably most people, but honestly the hardest part is finding the time to take action on doing those things to BECOME healthy. We have work, kids, friends, LIFE! It all builds up. So today, I am breaking down 5 things you can literally do while you work to improve your health. They require no intense focus, sacrifice, and these things won't cut into your family time. However, they will have a huge impact on not only your business but your life! Let's get started! (3:14) "Number 2, walk and talk. So no doubt about it, throughout your day you are doing phone calls with people. Whether it's clients, customers, your team, associates, etc. You are doing phone calls throughout the day. When you walk, when you talk. When you talk make sure you walk!" (6:24) "Intentional eating. Now, I didn't say eat less. I didn't say eat healthier. I didn't say go on a diet. What I said was intentional eating. All I mean by that guys is recognizing that many times we forget that food is intended to be fuel. Food is intended to be fuel." (9:38) "So all of these things combine to you losing weight, making more money, having more fun, having more energy, feeling less sluggish, right? Preventing back problems and the list goes on and on and on. None of these things require any sacrifice on your part. They are simple and easy to do." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

The new year is now in full swing, bringing with it a fresh energy and focus -- and big goals to accomplish. While I highly recommend setting goals for yourself, it's just as easy to overcommit. That is why I am bringing everyone back in and to really emphasize how important it is to go back to the fundamentals in your business. As CEO, we are the ones responsible for the growth and management of our business. It's time to be ruthless and take charge in cutting the fat and simplifying your schedule. The more you cut back on what you are doing, the more success you will have. It's truly the key to doing less and making MORE…. plus, feeling accomplished, fulfilled, and happy the whole way. (1:27) "What I want to caution you against is diluting your energy all over the place by over committing and redistributing your energy into too many different places. No allowing yourself to truly master any one thing. By being far too spruced in too many different directions to actually see real results. You see, momentum and growth comes from focused, intense, repetitive and consistent actions." (4:28) "To create unbelievable, unstoppable, profitable, sustainable, consistent, predictable results in your business you have to be all of those things. Your business' results are a direct reflection of YOU!" (8:02) "Team is not something you build when you are successful, team is something that you build to become successful. One of the core essentials of doing less and making more is building a winning team and making sure that culturally every person that joins the team has the mindset of contribution, impact and profitability." Let's start thinking this mindset, and do less and make more! Head over to www.kellyroachcoaching.com/productivity I will GIVE YOU the productivity class and show you specifically what you need to cut in your schedule to make more and do less! For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Instagram has been one of the hottest social media platforms recently. How can you use it to its full advantage? What should you post on Instagram stories? Kelsey Chapman is an entrepreneur, blogger, and Instagram expert whose mission is to help more people make a deeper connection with their clients. Kelsey is breaking down how she supports her audience and customers through her Instagram stories. If you've had questions about how, why, when, and what to post when it comes to Instagram and specifically, Instagram stories, you'll be excited to hear that Kelsey's best advice is to NOT aim for 'perfect.' (4:35) "My clients always come to me, either they have been sent my way from a trusted friend or referral OR they've heard me. They feel like they know me, they feel like what I am releasing into the world is a fit for them. It came down to serving them with excellent free content that could just continue to build that trust. I really wanted to start of 2018 in alignment with what felt life-giving to me versus draining." (8:34) "I have moved on too. Instead of posting every single day on Instagram, while Instagram is my niche and my thing, I just pop in stories because I don't feel as much pressure to be perfect in stories. So if I don't have anything grand to post on Instagram that day, then you know what? I can be totally unpolished on stories. I am still visible and still there." (14:36) "Your audience is actually curious about the behind-the-scenes of your life. They want to know what you're cooking what you're eating, how your friends are, what you are talking about today. That sounds so unprofessional but I like to say, your feed where you post your photos is the gloss of your business….Your post stay forever but your stories don't. You can be a little more unpolished and go behind the scenes" Connect with Kelsey Chapman: http://kelseychapman.com https://www.facebook.com/kelseychapmanbiz https://www.instagram.com/kelschapman/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Your pricing determines so much in your business: your positioning, the number of clients you can take on, where your income will land for the year, and more. One common mistake I see with entrepreneurs is greatly undercharging for their products or services or lowering their prices when things get hard. But neither of those things are the solution! Today's episode will help you navigate your pricing, sell to people who buy based on value instead of price, and position yourself as a premium brand. 2:56 "In every market there is going to be a segment of buyers that buy based on price and a segment of buyers that buy based on value. You have be sure that you are positioning yourself the right way to communicate and associate with the group that wants that value - not the buyer that wants the bottom dollar price." 5:50 "Don't do things in a vacuum. Ask your buyer. Ask your market. Communicate directly with them. Use keywords and phrases they use. Speak their language and use their knowledge and insights they shared with you to share with other people you are looking to connect and engage with." 13:21 "Avoid those pitfalls of thinking that your sales problem can be solved with a lower price. Where you position yourself from a pricing standpoint is ultimately where you are positioning your brand. It is your credibility and authority of your brand." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

"Winter is coming" - Jon Snow, Game of Thrones Temperatures are dropping here in Pennsylvania and trust me when I say I'm not a fan of winter. However, this season is the PERFECT time to buckle down and sprint towards your 2018 goals. The trick to accomplishing many things in a small amount of time is using mini-sprints that reflect the season of your business. Speed up when your buying season is its hottest, then slow down and focus more on things like long-term lead generation during the slower seasons. This will help you to manage yourself, accomplish more of your goals, and give you something to look forward to. So let's work hard this winter to play even harder in the summer! (2:20) "As the ups and downs happen, as we get a little worn out or a little tired, we lose a little bit of that energized spirit that we had after getting some rest and relaxation over the holidays. I want to use today's episode to bring you back to center and to remind you that working your business and your life in seasons is the best way to keep your energy high, results growing, and to prevent burnout." (4:40) "If you feel like you are in a season of life where you are like 'man I'm working so hard and I feel like I have been working for so hard and for so long. You have to remember, every person that makes it to the top that seem to be an overnight success -- you know what they say -- this was a lifetime in the making." (8:01) "We set these big, enormous goals, which is amazing, but that is only step one. You have to understand how to break them into milestones. Then break those milestones into daily action steps in order to reasonably obtain those goals. The math has to add up, right?! The math has to work." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

What do you think is more likely to close a sale? Automated message or a personal phone call? If you picked B, then you have come to the right place! In today's episode we are talking to CEO of Christian Mickelsen and Future Force Inc, author, business coach, healer and mentor, Christian Mickelsen. Christian shares that conversations are KING right now. Make the time to get to know who you are selling to. Become the expert that they need to grow their business! (3:05) "If you want to get more clients, If you want to grow your business, if you want to have more success, more fame, more fortune, more money, more profits... It all starts with understanding what your customer wants and needs and being able to speak their language. The language of clients is the language of results." -Christian Mickelsen (7:40) "They can hear about you from a friend, from an opt-in you give, from a video that you posted. They can hear about you from all sorts of ways….but the first step is to hear about you. So, step one is to hear about you. Step two is to have a conversation with you. Step three they hire you." -Christian Mickelsen (18:25) "Here is what a lot of people will do on their intro sessions. They are like great you are on phone and you need help? Let me tell you about my thing that you could buy. Then they are like 'oh i don't know if I'm ready to hear that yet. I'm not ready yet. I don't need that'. They go straight into the sale. We do the opposite." -Christian Mickelsen Connect with Christian: http://christianmickelsen.com/blog/ https://www.facebook.com/christianmickelsenfanpage/ https://www.linkedin.com/in/getclients/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

By a show of hands, who has made their new year's resolutions list? How about for your business? Building your audience should be at the very top. Trends and automation change often, which means you've got to create a group of raving fans that you can fall back on regardless of technology shifts. How can you grow an audience of people who know you, like you, trust you, and will buy from you when given the opportunity? Today's episode will serve as your crash course. (1:46) "The one key thing that I want to make sure you prioritize in the new year is building your audience. Far too many times we get too distracted on things are internal facing vs external-facing… we need to be front stage, directly interacting with our market and our potential customers. The further we get from them, the harder it becomes to survive." (3:25) "'Agile' is an important keyword to be thinking about in the way that you are framing up your business in 2018. In fact, I think I have mentioned this a few times over the course of last year's episodes, but many large corporations are hiring consultants and bringing in outside expert to become agile like a small business owner." (8:47) "You get that one comment on a social media post that you did... value that. It is that one comment, that one engaged person that will tell another person, that will tell another person. That will ultimately become your best paying client." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You asked, Unstoppable Success Radio has answered! In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know. You asked, What's On Your Whiteboard? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive