The Kelly Roach Show

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through. Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard. Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep leading with consistency, clarity and strength. You'll learn: How to prepare for inevitable disruptions in your business Tactical systems to maintain visibility and delivery in hard seasons How to keep showing up when you feel like you have nothing left to give The real reason to continue teaching and leading, even when you're struggling Why your hard seasons can become your greatest service to others Timestamps: 4:45 – Batch creation: why it's critical to get ahead 7:33 – How Kelly uses her content library to maintain consistency 10:10 – Having a contingency plan 12:55 – Why every entrepreneur needs an "accountability point person" 15:40 – How to prepare for content gaps and mental low points 21:14 – What to do when you feel unclear or uninspired 23:30 – Why it's okay to teach while still figuring things out yourself 28:35 – Ways to get help without disappearing from your business RESOURCES: Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention Join our Legacy Leaders Mastermind community for high-powered leaders building multi 7 and 8-figure businesses: https://programs.thebusinessadvisory.com/legacy-leaders Grab Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout. What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly's live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her mental well-being. If you feel like you've been forcing a part of your business to work (even when it's clearly broken), this episode will give you permission to stop spinning your wheels, and start reinventing. TIMESTAMPS: 01:20 – Why burnout is the most dangerous threat to your business 04:00 – Learning to prevent burnout, not just respond to it 06:40 – The hotel event disaster: broken promises, rising costs, and poor service 17:45 – The radical pivot: shifting to alternative venues and brand sponsorships for lower overhead costs, more flexibility and control 24:30 – Making high-level retreats more accessible and affordable for clients 27:05 – The deeper lesson: when iteration isn't enough, it's time for reinvention 29:00 – Why joy should never be the cost of your next growth phase KEY TAKEAWAYS: Burnout doesn't just happen from overwork. It happens when misaligned systems wear you down Iteration isn't always the answer; sometimes you need a total reinvention Being decisive in making executive decisions protect your energy and your impact Creating accessible, profitable events can be done without selling from stage When your business model starts to feel heavy, it's time to question the structure - not your mission RESOURCES: Grab your ticket to CALLED TO LEAD, hosted by Kelly Roach and Sandi Glandt, on September 25th in South Florida: https://www.sandiglandt.com/called-to-lead Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In today's saturated, AI-driven, trust-recession market, your brand's reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS: 03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer's experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what's actually worth it 13:45 – OPA: How to leverage other people's audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

If you're creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. Timestamps: 02:45 – Why you should source episode topics from your best customers 05:20 – Why big-name guests don't equal big results 07:50 – The hidden value of niche, non-mainstream guests 08:45 – Matching calls-to-action with your ideal buyer's behavior 13:45 – The truth about podcast directories and discoverability 15:00 – How to increase visibility without sacrificing authority 17:30 – 6 factors that increase podcast-driven lead flow Takeaways: Your episode topics must reflect the values, language, and struggles of your ideal buyer Every podcast should follow a framework designed to lead to a next step Daily podcast promotion (not just on release day) is essential for growth Podcasting is a marketing tool: you must treat it like one if you want it to convert Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You'll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you're promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera! TIMESTAMPS 2:15: The 3 things AI can't replace 4:20: Short-form vs. long-form content strategy 6:10: What makes a topic "camera-ready" for conversion 11:45: Common live launch mistake that lowers conversions 14:30: Understanding zeitgeist and sourcing topics from your market 17:25: How price point affects your pitch structure 19:45: Tips for high-ticket on-camera sales 25:30: Why even experienced launchers lose the edge (and how to get it back) Resources: Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182 Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you'll walk away with a clear lens to assess what's right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: How the weekly masterclass strategy was developed 28:40: Offer placement within your product ecosystem Resources: Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you're looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners. If you're ready to shift from transactional delivery to transformational partnerships, hit play. What you'll learn: The #1 missed opportunity most service providers overlook when it comes to client collaboration Why co-creating content with clients builds trust faster than any ad campaign How to elevate your brand by spotlighting your clients' stories, wins, and transformations A powerful shift in thinking: clients as collaborators, not just consumers The surprising benefit of involving clients in your live launch strategy How small tweaks in your delivery model can create huge visibility gains Timestamps: 2:48: Featuring clients in your marketing + content 4:31: How client stories build trust faster than any ad campaign 6:12: Collaborating with clients inside launch 8:24: Examples of clients co-leading lives, panels, or segments 10:15: Building longer-term brand partnerships 13:10: A mindset shift: your client is not just a buyer, but a builder Resources: Apply for a Power Hour with Kelly: https://thekellyroach.com/power-hour Join our No-Contract, Virtual Busienss School membership: https://go.virtualbusinessschool.com/joinvbs Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday Subscribe to the Kairos Newsletter: https://thekellyroach.com/kairosnewsletterorganic

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus. Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus' genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by elevating your frequency through empathy and authenticity. What You'll Learn: How Erwin's search for meaning led him from disbelief to deep faith Why Jesus is the most overlooked genius in modern history The transferable nature of Jesus' genius, and how it shapes human potential The seven communication "frequencies" we all operate from (and how to identify yours) Why deep listening and soul-level authenticity are the keys to modern influence How to elevate your leadership in an AI-driven world through human connection Timestamps: 4:00: A reluctant journey into faith and a deeper purpose 8:00: The inspiration behind The Genius of Jesus 14:55: The Seven Frequencies: how we communicate and connect 17:00: The role of empathy and authenticity in amplifying influence 20:30: Using the assessment to better lead teams, families, and communities 24:00: Erwin's take on AI and why your soul makes you irreplaceable Resources: Take the Seven Frequencies Assessment: www.erwinmcmanus.com Grab The Genius of Jesus: https://www.amazon.com/Genius-Jesus-Erwin-Raphael-McManus/dp/0593137388 Grab The Seven Frequencies of Communication: https://www.thesevenfrequencies.com/ Explore Kelly's vision for faith-driven leadership at www.kellyroachcoaching.com SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Dive into the vital trends for launching a business in 2025, focusing on the power of one-on-one services for quick cash flow. Discover five weekly calls-to-action that drive leads, and learn how to host conversion events through a simplified launch method. Uncover the importance of branding and daily content for visibility, alongside the Miracle Hour framework for growth. Finally, get insights on building a lean tech stack and team to scale efficiently while maintaining a smooth operation.

Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, shares her incredible journey of achieving 5X growth in just three months. She reveals how shifting from multiple offers to a singular focus empowered her messaging and client conversions. Delving into the Live Launch Method™, Elana discusses overcoming scarcity mindset and making confident business decisions. Her insights on balancing clinical expertise with authenticity provide valuable lessons for coaches and service providers looking to enhance their practices without sacrificing quality of life.