Sales Reinvented

Your LinkedIn profile is your landing page. You want to attract, teach, and engage your buyers. It’s your opportunity to earn the right to the conversation. People vet you by looking at your profile. A compelling profile earns you the right to the call. But if your profile doesn’t tell the right story, it isn’t working for you. Brynne Tillman shares how you can transform your LinkedIn profile in this episode of Sales Reinvented.  Outline of This Episode [1:22] Is a compelling LinkedIn profile important? [3:17] The elements to leverage on your LinkedIn profile [7:29] Use the experience section to share your “why” [10:24] Balancing professionalism and personality [12:58] When to update your LinkedIn profile [15:49] Tools to measure the impact of your LinkedIn profile [17:54] Brynne’s top LinkedIn profile dos and don’ts [21:15] Transforming your profile transforms your sales Resources & People Mentioned ChatGPT Connect with Brynne Tillman Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

LinkedIn is your business card on steroids. Profiles used to be stripped-down resumes. They focused on personal accomplishments. Instead, your profile needs to become a story of who you help and how you help them.  With 308 areas and settings on a LinkedIn profile that you can tweak, there are hundreds of ways to make improvements. Chuck Shaver would focus on optimizing your SEO, upgrading your visual appeal, and filling your profile with story-based information to draw people in. How does he do it? Learn more in this episode of Sales Reinvented. Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:27] The elements to leverage on your LinkedIn profile [2:20] How to tell your professional story on LinkedIn [3:07] Balancing professionalism and personality [4:48] How often should you update your profile? [5:44] How to measure the impact of your LinkedIn profile [7:45] Chuck’s top LinkedIn profile dos and don’ts [10:04] How to build SEO into your profile  [12:14] How to get better results on LinkedIn Resources & People Mentioned LinkedIn SSI  Connect with Chuck Shaver Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Sandra Long, a LinkedIn specialist, shares her professional opinion on balancing professionalism and vulnerability on LinkedIn. They discuss the elements of a compelling LinkedIn profile, the importance of telling your professional story authentically, and the power of authenticity on social media. They also highlight the importance of regularly updating your profile and provide do's and don'ts for creating impactful LinkedIn profiles.

Andrew Jenkins offers LinkedIn and social selling training. During training, he advises participants to look at their time on LinkedIn from two perspectives.  Passive: This is how you present yourself through your profile. Proactive: How you navigate the platform. You need your profile to convey who you are, what you do, and how you help. You need to make sure your profile is supporting your efforts.  But it isn’t just about your profile. People see success when they engage in conversation. So how do you build a compelling profile and drive people to it? Andrew shares his tactics in this episode of Sales Reinvented.  Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:43] The elements to leverage on your LinkedIn profile [3:31] How to tell your professional story on LinkedIn [5:21] Balancing professionalism and personality [7:32] How often should you update your profile? [9:57] How to measure the impact of your LinkedIn profile [12:03] Andrew’s top LinkedIn profile dos and don’ts [14:14] Don’t be afraid to start conversations  Resources & People Mentioned The LinkedIn Guide to the Perfect #WorkSelfie Shield Analytics for LinkedIn  Connect with Andrew Jenkins Andrew’s Book: Social Media Marketing for Business Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

According to Elinor Stutz, LinkedIn has become the premier business platform. And a compelling LinkedIn profile will attract people interested in you and your work. If you offer excellent content, opportunities will arise that wouldn’t have otherwise. Elinor shares how she leverages LinkedIn to build opportunities in this episode of Sales Reinvented.  Outline of This Episode [1:12] Is a compelling LinkedIn profile important? [1:58] What elements have the greatest impact on sales? [2:35] How to tell your professional story on LinkedIn [3:26] The balance between professionalism and personality [4:32] How often you should update your profile [5:14] Amplify your message to a wider audience [7:04] Elinor’s LinkedIn profile dos and don’ts [10:11] Approach your interactions with a helping mindset Resources & People Mentioned Sales Reinvented Episode #4 Sales Reinvented Episode #107 Connect with Elinor Stutz Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Aside from LinkedIn, for most salespeople, there’s no other place on the internet where a salesperson can have a personal landing page about themselves and what they do. It’s becoming more common for potential clients to research before they buy.  And if you’re showing up poorly in a Google search, you’re out of the game before you knew you were in it. You could lose sales because you have a poor LinkedIn profile. So what do you do? Bob Woods shares his strategy in this episode of Sales Reinvented.  Outline of This Episode [1:26] Is a compelling LinkedIn profile important? [4:54] The elements to leverage on your LinkedIn profile [9:10] How to tell your professional story on LinkedIn [10:32] How to weave your unique voice into your profile [11:48] How often you should update your profile [13:29] Tools to measure the impact of your LinkedIn profile [15:09] Bob’s top three LinkedIn profile dos and don’ts [18:33] Transform your LinkedIn profile from resume to resource Connect with Bob Woods Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

It doesn’t matter if you’re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects will research you and want to know that you’re credible. Secondly, it’s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented.  Outline of This Episode [0:55] Is a compelling LinkedIn profile important? [1:56] What elements have the greatest impact on sales? [3:39] How to tell your professional story on LinkedIn [4:49] Update your profile and focus on engagement [7:01] Tools to measure the impact of your LinkedIn profile [7:48] Amy’s top three LinkedIn profile dos and don’ts [10:45] Take online conversations offline into the real world Resources & People Mentioned Social selling Index Connect with Amy Franko Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Your LinkedIn profile is your personal professional website. What do you look for when you go to a company’s website? What gives you the best first impression? What encourages you to find out more? Whatever someone sees first makes the most impact. It’s the same on LinkedIn. We live in a digital-first world. The first time we interact with someone—or decide whether or not we want to continue to interact with someone—is online.  LinkedIn has cemented itself as the place we look for credibility. So how do you sell yourself without being salesy? How do you make connections that turn into real-world conversations? David Fisher shares his go-to strategies in this episode of Sales Reinvented.  Outline of This Episode [1:02] Is a compelling LinkedIn profile important? [2:06] What elements have the greatest impact on sales? [3:25] How to tell your professional story on LinkedIn [4:54] The balance between professionalism and personality [7:46] How often should you update your LinkedIn profile?  [10:06] Tools to measure the impact of your LinkedIn profile [13:26] David’s top three LinkedIn dos and don’ts [17:34] Leverage LinkedIn to establish credibility Resources & People Mentioned Networking in the 21st Century...On LinkedIn Connect with David Fisher Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Is a compelling LinkedIn profile important? Viveka von Rosen is emphatic: Absolutely. Why? If you Google someone, chances are their LinkedIn profile will show up in the search results. The last thing you want is for someone to go to your profile and say “God no.” So how do you build a LinkedIn profile that sells? Focus on the buyer.  Outline of This Episode [1:03] Is a compelling LinkedIn profile important? [1:54] What elements have the greatest impact on sales? [4:02] How to tell your professional story on LinkedIn [5:13] The balance between professionalism and personality [6:30] How often should you update your LinkedIn profile?  [8:08] Tools to build an impactful LinkedIn profile [10:13] Viveka’s Top three LinkedIn dos and don’ts [13:20] How updating your profile can make an impact Resources & People Mentioned Your SSI Score Connect with Viveka von Rosen Viveka’s LinkedIn and ChatGPT Guide Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.  Outline of This Episode [1:29] Is a compelling LinkedIn profile important? [2:40] What elements have the greatest impact on sales? [5:14] 4 ways to differentiate yourself on LinkedIn [8:07] The balance between professionalism and personality [9:27] How often should you update your LinkedIn profile?  [11:09] Tools to build an impactful LinkedIn profile [12:40] Bill’s Top three LinkedIn dos and don’ts [15:12] The end goal of an impactful LinkedIn profile Resources & People Mentioned Selling from the Heart by Larry Levine Connect with Bill McCormick Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com