According to Art Sobczak, cold-calling is dead. He has a better way: Smart-calling. A “smart” call is calling people that you know something about and you have customized, tailored, and personalized a message so it’s relevant to them. This leads to a better chance of engaging with them and moving them to a conversation.

Smart-calling is still relevant. It sets you apart from digital messages, which are often ignored. When a good call comes in, it’s refreshing. Art shares how to follow his smart-calling process in this episode of Sales Reinvented!

Outline of This Episode

[1:02] Why Art believes that “Cold” calling is dead
[4:23] The art and science of smart calling
[5:24] How Art prepares for a smart calling sessions
[7:58] The Smart Calling process
[11:48] How to keep a smart call engaging
[14:15] Tools and technology to leverage
[16:46] Art’s top smart-calling dos and don’ts
[21:35] The difference between objections and resistance

Resources & People Mentioned

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Art Sobczak’s Smart Calling Process, Ep #402