Marketing School - Digital Marketing and Online Marketing Tips

The podcast discusses exciting business trends for 2023 including the growth of AI, advertisement on streaming platforms, building a media company, podcast advertising, more M&A opportunities, working in offices that enhance creativity, and taking control of your own data.

In this podcast, Neil and Eric discuss how to improve your marketing skills in 2023. They emphasize the importance of hands-on learning and provide resources for experimentation on your own website.

Marketing expert Neil discusses whether using a CDP can be beneficial for your business. They cover topics such as what a CDP is, how it affects marketing and advertising, the scale needed for CDPs, data compliance, and when using a CDP is positive.

Elon Musk's takeover of Twitter and the polarized opinions surrounding him are discussed. The podcast explores how his involvement might do more harm than good and why he should take a step back. The hosts also touch on the risks and liabilities associated with his tweets.

Creative Ways to Use ChatGPT for Marketing: The hosts discuss the implications and benefits of using ChatGPT in marketing. They explore how it can help communicate with customers and boost conversions. They provide examples of using ChatGPT to create outlines, scripts, and landing pages. They also predict future monetization possibilities for ChatGPT. Don't forget to rate, review, and subscribe!

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That’s it for today! Don’t forget to rate, review and subscribe! [03:25] A reminder to sign up for Leveling Up Founders online.  [03:38] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating your content so that your rankings don’t slip. [03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn’t increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitation to join us in Miami for Leveling Up Founders. [03:52] That’s it for today! Don’t forget to rate, review and subscribe! [03:59] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what Disney+’s strategy tells us as marketers. [00:30] Disney+’s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don’t like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shouldn’t be afraid to show ads or monetize using them. [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:42] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest’s predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them. [03:47] How this information can be helpful to you. [04:06] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pinterest Predicts  Google's Year in Search   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.