What Disney+’s Strategy Tells Us as Marketers #2335

[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.

[00:30] Disney+’s recent decision to turn on ads.

[00:50] Our relationship with ads as consumers.

[01:12] Allowing users the option to pay more not to have ads.

[01:16] Why Neil considers this a better way to monetize.

[01:36] Using the Marketing School podcast as an example of a successful ad model.

[02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.

[02:13] Why is consumer indication that they don’t like something not enough?

[02:45] The trade-off we make to enjoy platforms despite the presence of advertising.

[02:56] Why you shouldn’t be afraid to show ads or monetize using them.

[03:20] That’s it for today! Don’t forget to rate, review and subscribe!