Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Oct 12, 2023 • 7min
How Often Should Content Be Updated?
Learn about the benefits of keeping content updated for SEO traffic and rankings. Discover the power of leveraging domain authority and using Google Search Console. Find out why updating content is more important than generating new content.
Oct 11, 2023 • 1h 42min
The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' discusses the self-help industry, his YouTube channel growth, and building an audience. He also talks about the value of books, transitioning identities, frustrations with making a movie, and understanding trade-offs for happiness.
Oct 10, 2023 • 7min
SEO Traffic Will Drop 15–20% With SGE
Discussions on the projected decrease in SEO traffic by 15-20% with SGE, the impact of Google's changes on search traffic, and the importance of diversifying marketing channels to adapt to the changing SEO landscape.
Oct 9, 2023 • 7min
The Truth About Video Views on X (Twitter)
Unpacking the truth about video views on X (Twitter) and how they differ from YouTube views. Discussing short versus long-form content and the benefits of posting on X. Exploring the value of reposting content on different platforms to attract a wider audience.
Oct 8, 2023 • 8min
Should You Build In Public?
This podcast discusses the concept of building in public, weighing the advantages of building an audience and fostering authenticity against the potential pitfalls such as increased competition. It offers insights into the world of transparent entrepreneurship and helps entrepreneurs make an informed decision about embracing this trend.
Oct 7, 2023 • 7min
Our Thoughts On Selling Courses In Today's World
In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:
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Oct 6, 2023 • 7min
What Eric Learned From An E-mail Marketing Mastermind
Discover the insights Eric gained from an email marketing mastermind, including strategies, tactics, and expert wisdom. Learn about common pitfalls of email campaigns, why co-registration approaches don't work, and qualities to look for in a good copywriter. Explore tips for successful email marketing, engagement, list maintenance, and strategies for revenue growth.
Oct 5, 2023 • 8min
How To Find The Best AI Marketers To Work With
Learn how to find the best AI marketers for your team through networking, content creation, and building relationships. Patience is key in recruiting top talent. Utilize platforms like LinkedIn and target individuals working at AI tool development corporations.
Oct 4, 2023 • 7min
Are Virtual Summits Still Relevant?
Exploring the relevance of virtual summits in building communities and generating revenue, with insights from Neil Patel's recent virtual summit. Discussing methods to ensure high attendance rates, types of speakers, and actionable advice on promotion. Virtual summits are underutilized but offer growth opportunities.
Oct 3, 2023 • 9min
Humans Using AI Outperform Humans Without AI by a LOT (Case Study)
A recent Harvard case study reveals that humans using AI outperform those who don't by a large margin. The importance of human intervention when using AI is emphasized, as well as the long-term benefits of AI. The three categories of AI are explained, along with practical use cases. The advantages of consultants using AI are explored, including increased quality and efficiency. The benefits of using AI for analyzing analytics data and saving money on ad campaigns are also discussed.
