Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Aug 12, 2023 • 7min
FB Conversion Pixel Going Away
The podcast discusses the departure of the Facebook conversion pixel and shares tips for adapting to the change. It emphasizes the importance of having your own first-party data and explains how to harness it. The episode also dives into the concept of a Customer Data Platform (CDP) and the benefits of building one.
Aug 11, 2023 • 5min
Disney Pulls Back on Marvel and Star Wars Content
The podcast discusses why Disney is reducing its production of Marvel and Star Wars content. They explore how companies like Disney and Netflix utilize these franchises in marketing. The speakers emphasize the importance of efficiency in marketing, debunking the myth of increased spending leading to higher revenue.
Aug 10, 2023 • 6min
There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
The podcast discusses the decrease in active podcasts between 2018 and 2023, highlighting the opportunities for podcasters in a less competitive space. They emphasize the importance of video content, factors that influence retention rates, and the power of short-form, repurposable content in today's podcasting industry.
Aug 9, 2023 • 10min
Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
Learn how the end of free money is leading to rational valuations, innovation, and profitable growth. Discover the importance of prioritizing high-quality team members and how business leaders approach growth differently in good and bad markets. Explore the current fundraising, hiring, and investment landscapes, including the key players to hire. Gain insights from top business leaders on pivoting and maximizing efficiency for better growth.
Aug 8, 2023 • 7min
What is the Inverse Entrepreneur Effect?
Exploring the inverse entrepreneur effect in the creator economy, reducing reliance on oneself in business, building a strong brand, creating systems and processes to avoid individual reliance.
Aug 7, 2023 • 6min
Why Elon's Funding of Legal Bills is a Smart Marketing Move
Discover why Elon's funding of legal bills is a brilliant marketing move. Analyzing the strategic implications and public perception. Neil and Eric react to Elon's recent tweet. The importance of freedom of speech and social adaptation for marketers.
Aug 6, 2023 • 8min
Why Webinars Are Still a Moneymaker in 2023
The podcast discusses the effectiveness of webinars as a marketing tactic in 2023. It emphasizes the importance of specific webinar topics to attract qualified leads. The speakers compare different webinar strategies and share their experiences in lead generation. They highlight the significance of post-webinar follow-up and building relationships with attendees. The chapter also explores the division of slides and speaking roles in webinars, emphasizing collaboration and advanced knowledge of content.
Aug 5, 2023 • 6min
Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
Andrew Wilkinson, a Twitter subscription monetization success story, shares his unique approach to monetizing his Twitter presence and strategies that led to his impressive earnings of $12,000 per month. Gain insights into the concept of subscriptions, essential aspects to consider, and how content creators like Andrew have leveraged this model. Explore the potential for monetization on Twitter and the value of investing in education through paying for subscriptions.
Aug 4, 2023 • 7min
Paid Social Is a Terrible Investment for B2B
This podcast discusses the pitfalls of using paid social advertising for B2B businesses, highlighting the findings from Metadata's dataset. It explores the effectiveness and inefficiency of paid social ads, emphasizing the importance of lead numbers and targeting specific audiences. The chapter also dives into successful strategies like brand awareness targeting and account-based marketing.
Aug 3, 2023 • 6min
Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term
MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts, shares his lessons learned on why ads are not the ideal long-term monetization strategy. The podcast discusses the drawbacks of relying solely on ads for revenue, alternative monetization methods, and crafting effective monetization strategies for long-term success.
