Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Oct 22, 2023 • 7min
What Are Healthy SEO Growth Rates?
The podcast discusses healthy SEO growth rates and analyzes the annual growth of three companies. They emphasize the importance of considering industry and company stage when determining growth rates. They suggest a commitment to content marketing for maximizing results and highlight the need for more data in future studies.
Oct 21, 2023 • 5min
Netflix's Genius Instagram Strategy
Netflix has a genius Instagram strategy that involves creating multiple branded social media accounts to increase impressions at a low cost. They leverage Instagram pods for growth and replicate social accounts based on different countries and languages. They also discuss three steps to follow when implementing this strategy.
Oct 20, 2023 • 8min
MasterClass Takes a Crash Course in Frugality
MasterClass takes a crash course in frugality by focusing on efficiency and value. Spending more money doesn't necessarily lead to more profits. Examples from Twitter and Amazon show how doing more with less can be effective. ROI is crucial in financial decisions. Adopting a frugal approach can lead to success.
Oct 19, 2023 • 8min
Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal
Spotify AI Voice translations and the comparison to other tools, potential free offering by Spotify. Enabling translation for increased viewership and ad revenue, and ChatGPT going multimodal. Interest in AI technology in robots and concerns about AI tools optimizing ads. Comparison between BARD and Chad GPT for AI voice translations, advantages of BARD, limitations, and caution.
Oct 18, 2023 • 7min
The Trap of Product-Led Growth
This podcast explores product-led growth (PLG), its benefits, and the potential pitfalls of getting stuck in the PLG trap. They share successful examples of companies using PLG, discuss declining revenue growth due to the trap, and provide a case study of a company that avoided it. It emphasizes the importance of planning ahead and evolving from PLG to a PLG enterprise company.
Oct 17, 2023 • 7min
LinkedIn's Genius New SEO Strategy?
LinkedIn has implemented a potential SEO strategy by combining user-generated content, AI, and SEO resulting in significant traffic growth. However, increased traffic does not necessarily mean increased conversions. The podcast explores the reasons why this growth may not last and the importance of generating high-quality traffic that leads to revenue. It also offers takeaways on how to implement elements of LinkedIn's strategy in your own business.
Oct 16, 2023 • 7min
How NFL Players Are Raking In The Dough As Creators
Jason Kelce, NFL player from the Philadelphia Eagles, joins the podcast to discuss how NFL players are monetizing their creativity as creators. They explore the rise of B2B creators, the importance of building and monetizing your audience, and the need to define your passion before growing your follower count.
4 snips
Oct 15, 2023 • 9min
Are Blog Posts the Best SEO Strategy Today?
Are Blog Posts the Best SEO Strategy Today? explores the effectiveness of blog posts in increasing search traffic. They discuss the challenges of content marketing and the need for a big budget or high-domain authority. Alternative strategies like surveys, social media engagement, and creating free tools are also discussed. The importance of updating old content and finding less competitive areas for SEO is emphasized.
Oct 14, 2023 • 1h 40min
Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
Codie Sanchez, businesswoman and author, joins Eric Siu for an exclusive interview. They discuss her mission in the business world, asset management tips, emotional management, growing an audience through content strategy, the benefits of being "famous", the unhealthy nature of monopolies, her step-by-step content creation process, growing her newsletter subscribers, her upcoming book launch, and more.
Oct 13, 2023 • 11min
The Best Paid Acquisition Channels for Newsletters
Learn about the best-paid acquisition channels for newsletters, including Facebook, Instagram, Twitter, and X ads. Discover strategies to make sure your newsletter doesn't suck and how to drive traffic through TikTok. Get insights on buying low-priced ads, experimenting with ad ratings, and the downsides of email co-registration.
